It is a well-known fact that everything we do is determined by one of two actions: To avoid pain or to gain pleasure. And in most cases, avoiding pain is the more dominant of the two. Just now, as you read that statement, it’s likely that examples came to mind. What were they and why are they important? Recognizing this powerful motivator at work in your life is the first step toward transforming inaction and “failure” into action-taking success.
At one time or another, we’ve all faced the dreaded “disease” procrastination. It haunts us all…some more than others. I’ve found that, for me personally, in every case, I procrastinate to avoid pain in some form. My “reason” might be as simple as just not wanting to do something (like washing my clothes) or more deep-seated like fearing failure or rejection. I have even procrastinated on billing clients for work I’ve completed. The reason for that one had me scratching my head for a while because, after all, we’re talking about money I earned…a pleasure! But what I realized was that I didn’t bill clients to avoid the pain of the paperwork. Crazy I know…lol.
One exercise I’ve used to help push me beyond the controlling factor of “avoiding pain” is to ask myself how someone I admire would respond. The idea came to me when I was first getting started as a shy newspaper photographer. To psych myself up to do a photoshoot and overcome the “pain” of having to talk to people, I would ask myself the following question: “If I were shooting this event for National Geographic, what would I do next or do differently?” I found that considering the answer to that question put me in a different space. I carried myself differently.
I clearly remember one of the first photo assignments where I did this, I walked into the hotel where I had to photograph several Army generals. I had butterflies in my stomach, my knees were knocking and I was saying to myself over and over, “you can do this!” Then someone saw my Press Pass and said, “Oh, the photographer is here!”When I heard that, something happened inside me…a validation to place that transformed me into what they expected. The assignment went off without a hitch. I ordered those Generals around for poses like I was their commanding officer (in a respectful way of course). Afterwards, once I got back to my car, I sat there and laughed…stunned at what I had done and become. I learned an important lesson that night.
I’ve since adapted that approach and use it in all types of situations and scenarios…
“If I was Jim Edwards, how would I handle this webinar differently?”
“If I was Donald Trump, how would I approach this deal differently?”
“If I was Joyce (my business coach), how would I organize my marketing efforts differently?”
“If I was Brian Tracy, how would I present my business opportunity to the guy in the blue tie differently?”
I think you get the point. The process is very effective and has pushed me beyond hesitancy and procrastination time and again. I guess you could say that it’s a spin on WWJD (What Would Jesus Do), although I practiced this long before that phrase became popular. So let me ask you…what are you trying to avoid that’s keep you from taking the actions you need to succeed in your business? And what can you do different (from someone else’s perspective) that will gain you the results (the pleasure) you deserve?
I’d like to share with you a touching testimonial that I received the other day from one of my subscribers. He was inspired to share his story with me after the e-mail I sent about the power of gratitude. His story demonstrates the power of moving beyond pain to achieve success!
“Seven years ago, at age 44, I lost the lot, home, business, superannuation (retirement fund) and hundreds of thousands of dollars of cash. We were broke and in debt. Without going in to a very long drawn out story I had two choices, walk away from family and friends because I just couldn’t do it again or realize what I had and stand there and fight, I did the latter.
About 2 years ago I bought your book and although I could see the potential I did what I’m sure many people do, nothing! After running the same business since our financial demise and only doing it for the money I decided to do something with public domain. I also realized that I was never going to get my retirement fund back so I had to do something to keep the funds rolling in until the day I die basically. In May this year I started selling book collections on ebay and although it doesn’t make a fortune it does make $30,000 – $40,000 a year already! I love the ebay business and selling physical product so I have now started on a plan to get 10 different income streams over the next couple of years. I’m up to my third thus far and the income is growing.
Who do I mainly owe this to? You! If I hadn’t bought your books (I bought your latest one a few weeks back) and started selling the CD’s I doubt I would have ever have gotten off my backside and done anything about ebay. So Tony, take a bow! I very much doubt you realize just how much you have helped some people. Kindest regards, Nigel”
You can still benefit from my Gratitude Discount on my best-selling products and begin your own journey (just like Nigel did) to achieve success. Click the link below to get started: