Private Label Rights (PLR) products are a hot trend in the Internet Marketing community right now, and for good reason…it’s easier to produce information products from existing content than it is to write them from scratch. So to create products quickly and inexpensively, many information publishers turn to PLR content. Now as one who has both used and sold PLR content and PLR-based products, I can tell you that this trend isn’t going away anytime soon. If anything, the demand will increase. However, with information marketers becoming savvier with wanting quality content in a wide variety of niches, I’ve wondered if, at some point, the existing content would hit a saturation point. What I mean by that is that with so many people using the SAME content, and many information marketers using the SAME writers, how long will it be until PLR hits a place of saturation? And, have we already reached that place?
There are quite a few information marketers that have figured out the idea that the best way to keep PLR moving forward in sales is to redesign and rename the content they have, so that the same PLR content might be available in the marketplace under a myriad of names, which isn’t discovered until some unsuspecting person happens to purchase the various versions only to find out that he or she purchased the same thing over and over again. Yikes!
I have a solution for you that should remove any threat of content duplication once and for all. This content source is nearly bottomless; it’s mostly free, and almost completely untapped. That source is the Public Domain. But this article isn’t about using Public Domain content straight out for product creation per se…what I am proposing is to use Public Domain content to create packages of niche content for sale with private label rights. First a few qualifying comments…
The Public Domain is a great source for content on nearly any subject imaginable, but there are a few exceptions. It’s doubtful that you will find current content in the Public Domain on Internet Marketing. You may also have a difficult time finding content in the PD on highly specialized niches that are based on today’s technologies and opportunities (modern electronics, stock market niches, some real estate niches, etc.). Compared to the tens of thousands of other possible niches available to you, however, these few niches mentioned above account for a very small slice of the content pie.
Public Domain content also does not just mean books. As a matter of fact, books in the Public Domain may NOT be the best place to start when search for content for creating your PLR projects. In my own experience, it makes much more sense to start searching for content in Public Domain magazines and on US Government websites. Public Domain magazines offer millions of issues of magazines worth of content to use, with a lot of it being quite good. Plus, the US Government spends billions each year to produce current, up-to-date content as well, most of which is in the Public Domain. Of course, in defense of Public Domain books, there are at least 85 million books in the Public Domain, between the books, magazines and government sites, you should never be lacking for content ever again.
The strategy for using Public Domain content for PLR products is simple and straight-forward.
1) Decide upon a niche or niches you need content for (for example: basset hounds)
2) Search for the content. My Public Domain Expert Toolbar (http://www.publicdomaintoolbar.com) speeds up this process considerably. For finding and using magazines in the Public Domain for your content, you should definitely have my best-selling Public Domain Magazine Secrets e-book (http://www.publicdomainmagazinesecrets.com)
3) Format the Public Domain content into a Word (or similar) document, along with a generic title, legal notice, table of contents, etc.
4) Create a cover for each project. You’ll want to create a matching header graphic as well if you plan to offer a sales page as a part of your PLR package.
5) Create the sales page minisite. The content for the sales letter can come right from the content itself. I would highly recommend that you develop a template for designing your minisite and then follow it for each PLR product you develop. That way, you can begin with a base design and just swap out related graphics and descriptions.
6) Create PLR license along with any usage instructions or guidelines you wish to include.
7) Package everything up with the Word DOC, graphics for cover and header, sales page, PLR license, etc. into a ZIP file and get ready to sell the package.
Those are the basic steps for using Public Domain works as the content source for your next PLR package. Remember, just by following this ONE strategy, you could be busy producing quality content for the rest of your life…AND making some serious cash as well.