Posts Tagged ‘webinar’
A Guest Post by Jeff Herring…
Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.
A funny thing happened along the way…
As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.
Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.
So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.
So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.
Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.
As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.
Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.
So what’s to be learned from all this?
Here are a few learning points about writing and creating content:
1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.
2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.
3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.
4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.
The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.
And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.
Reserve your spot here => http://JeffHerring.com/tony
My new “Photo Nature Secrets” course begins tonight, are you joining us? If you LOVE Nature photography and have always wanted to improve your photos to look like the ones in magazines, this is the course for you…even if you only have a point-n-shoot! You will even discover how you can profit from those amazing Nature photos you will be taking!
Sign up here: http://photoprofitsecrets.com/photo-nature-secrets/
When you register for the “Photo Nature Secrets” webinar series, you will also qualify to receive exclusive access to my new “On-Location Photoshoot” video series that I will be taping to go along with the course! On-Location Photoshoot #1 will look at product creation and some of the methods I use to create products from my Nature Photos. On-Location Photoshoot #2 will take us to Hershey Gardens where we will get up-close and personal with the luscious fields of flowers and their amazing Butterfly House! On-Location Photoshoot #3, we will explore Ohiopyle State Park, where we will shoot raging rivers, landscapes. Finally, On-Location Photoshoot #4, we head to the beach to experiment with sunrises, nighttime shots, starfields and much more!
You will not want to miss them!
As with “Photo Profit Secrets,” we also have a dedicated Facebook Group. With this course, however, I am adding a new element. At the end of the series, I will be compiling the photos submitted for homework from all the participants to create a group Photobook! Once it is published, each participant will be able to buy your own copies at cost to keep or sell. I’m really excited about this because I know each participant will be contributing great photos! Join us HERE:
The feedback we received from last night’s FREE webinar was very encouraging. The message seemed to connect with where many are right now, both in their business AND personal life. Well, as promised, here is the replay for “The Secret to Breakthrough Success that Works Every Time.” Please feel free to share the video with your friends, family and co-workers. And, we’d love to hear your thoughts and comments. Please share them in the comments section provided below. Thanks!
[FLOWPLAYER SRC=http://stepbystepinfoproducts.com/video_files/Breakthrough/media/Breakthrough.mp4, width=480, height=360]
If you would like to take your Breakthrough Success to the Next Level, please visit the link below for important information on two additional webinars Anita and I will be sharing!
A few months ago, I taught a special webinar on your Inner Business that ended up being one of my most watched, most popular webinars to date. Well, I have another amazing (and FREE) webinar happening that I would like to invite you to. This new webinar picks up where the last one left off, and “secret” we will be sharing has the potential to skyrocket your business AND your life!
The new webinar, happening this Wednesday (October 13th) evening at 7pm EDT is titled, “The Secret to Breakthrough Success that REALLY Works!” I’d like to invite you to join us! In this webinar, my friend, Anita Collins (Anita is a business and life results strategist) and I will be sharing a secret that could revolutionize your business (and life).
If you are struggling to “make it” or keep your head above water, this secret will help you achieve the breakthrough success that has alluded you. If you are one who has experienced some success but can’t figure out how to move to the next level, this secret will help you get you there! We will NOT be sharing fluff or theory, but rather, a rock-solid business strategy that works EVERY time…even for you!
I am REALLY excited to share this webinar with you because Anita and I will be sharing transformational strategies that have changed our own businesses. Trust me…you do NOT want to miss this!
To register, click the link below and we will see you Wednesday night!
I am hosting a FREE webinar Tuesday night, September 15th where I’m going to be teaching how to use Public Domain content to drive massive amounts of laser-targeted traffic to your website. And here is the BEST part…did you see
the “no-cost” part?! Yep…it isn’t going to cost you a thing! I just want to provide you with more usable strategies to help you build your online business!
Here are the details…make sure you register right away. Spaces are limited.
Public Domain Traffic Secrets:
6 Killer Traffic Strategies for Using Public Domain content to get Massive Amounts of Targeted Traffic to Your Niche Product Site.
Reserve your Webinar seat now at:
Date: Tuesday, September 15, 2009
Time: 9:00 PM – 10:30 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.