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Posts Tagged ‘traffic’

Succeeding with Physical Products: It’s in the Numbers!

As information product developers, we often spend a lot of time trying to get traffic to our websites so that we can increase sales. More traffic = more sales…or so the theory goes. But we often get SO focused on “digital products” and “traffic getting” that we miss some huge opportunities for capitalizing on massive traffic that already exists. The catch, however, is that to benefit from this traffic, we need to sell PHYSICAL products, not digital ones (with one exception which I’ll address later).

I love creating digital products as much as the next person. They’re fast and easy to manage. But with the abundance of “physical product” traffic that is available, it’s time to re-think your product creation process. The truth is, that in many cases, your digital products can easily make the jump to physical with minimal effort. You will understand what I mean when I reveal the traffic sources.

I’ve been conducting a LOT of research and testing on sites like the ones I’m about to share BECAUSE of the traffic volume they receive…that’s the ONLY reason. The numbers are simply too big to ignore! As a matter of fact, I will go so far as to say that if you are not selling on ALL (or at least most) of the sites I’m about to mention, you’re missing a huge opportunity to boost your income. And the BEST news (as far as I’m concerned) is that Public Domain-based products are PERFECT for these sites! What websites am I talking about? Here is the list along with their traffic numbers (from Compete.com):

  • Amazon.com (82.1 Million Visitors per Month)
  • eBay.com (67.2 Million Visitors per Month)
  • Etsy.com (6.5 Million Visitors per Month)
  • Zazzle.com (5.7 Million Visitors per Month)
  • CafePress.com (5.2 Million Visitors per Month)
  • iOffer.com (1.9 Million Visitors per Month)

When it comes to selling physical products, the above sites are the cream of the crop. There are addition sites out there with traffic numbers under a million per month, but these six sites should be a part of your product-selling strategy…period…simply because of the traffic. Think about it, is it easier to create a river or stand in the middle of one? Obviously the latter approach is easier. By offering your products on the sites above, that is essentially what you’re doing…standing in the flow of their existing traffic!

So…what should you be selling there? Be smart and do your research. Find out what people are already buying and them sell them more of the same! Most of the sites offer best-seller listings…use them! And with today’s on-demand technologies, turning Public Domain content into physical products to sell couldn’t be easier!

Here are a few places to begin your research on the top three sites:

Is Your Business Stagnate or Flowing?

We can often learn much about our personal life and business by being observant of the world around us. Our planet in all its glory is the most successful, most systematized and most profitable business model there is. The key for us is to pay attention. Take one of our basic and most precious resources, for instance…WATER. A simple study and observation about water and its properties can teach you more about achieving success in your business than most of the top-selling business books combined. In a word, it’s all about FLOW!

Now there are a LOT of ways that we can spin this analogy of water flow with business, but there is one specific example that may “click” for you, especially if you’re selling (or trying to sell) online. First of all, like water, we must have “flow” happening in our business to keep it fresh and vibrant. There is a reason we have terms like “cash flow.” When water begins to pool, it stagnates. Algae starts forming and it becomes home to all kinds of insects. Eventually, it evaporates and is gone. Does that sound like your business? I hope not! But if flow has stopped somewhere, stagnation has begun, and you must make the necessary changes to re-establish flow.

Selling online (or offline) comes down to just a few key components: 1) A prospect with a need; 2) A solution to the need; 3) A conversion mechanism; and 4) Followup. That’s it. If there is a breakdown in any one or more of these components, stagnation occurs. For instance, we can have all the traffic we want (prospects) with a great product (solution), but our salescopy (conversion mechanism) sucks. The result? Nothing happens…stagnation. Perhaps you have great traffic and a great sales page, but the product isn’t what the prospect was looking for. Refunds ensue and so does stagnation.

For the sake of illustration, let’s extend out water analogy a bit further to this process by looking at hydroelectric dams. You start of with a massive amount of water that is flowing slowly (your traffic). With the help of a dam, you concentrate the flow of the river into a rushing torrent, which, as it flows by, turns turbines (conversion mechanism), which in turn, creates electricity (solution). Then, the river continues its flow downstream. I want you to think about this example and consider how you can apply it to your “work flow.” The concentrated flow of the water, when directed through a conversion process, creates the solution, which, in this case, is another type of flow…electricity. And as we know, electricity is a solution we ALL need!

So let me ask you…does YOUR business have flow? Is your traffic flowing? Is your sales page or squeeze page converting? Is your product a solution people want or need? Now, with each of these questions, if the answer is “NO,” I want you to consider the following…

If flow isn’t happening, why? What steps can you take right now that will create a different result than you are currently achieving? What will change or increase the FLOW in your business in a significant way?

I hope you found this analogy helpful and I’d love to hear your own thoughts and insights concerning it. Please feel free to add your comments below. And, if you would do me a favor, could you help me increase the “flow” of this post by sharing it with your friends and followers on Facebook, Twitter and Digg? Thank you!

Public Domain Traffic Secrets

I am hosting a FREE webinar Tuesday night, September 15th where I’m going to be teaching how to use Public Domain content to drive massive amounts of laser-targeted traffic to your website. And here isĀ  the BEST part…did you see
the “no-cost” part?! Yep…it isn’t going to cost you a thing! I just want to provide you with more usable strategies to help you build your online business!

Here are the details…make sure you register right away. Spaces are limited.

Webinar:
Public Domain Traffic Secrets:
6 Killer Traffic Strategies for Using Public Domain content to get Massive Amounts of Targeted Traffic to Your Niche Product Site.

Reserve your Webinar seat now at:

https://www2.gotomeeting.com/register/887613075

Date: Tuesday, September 15, 2009
Time: 9:00 PM – 10:30 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

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