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Posts Tagged ‘reports’

Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)

A Guest Post by Jeff Herring…

Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way…

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.

Reserve your spot here =>

Increase Your Sales and Profit in 2011

Over the past few months, I’ve been sharing strategies on how to increase online sales and profits with my subscribers. It’s been a great series and it’s still growing strong (with 30 strategies shared so far). What I decided to do was put together a document that contains all the awesome money-boosting strategies I’ve share to date so that everyone, whether on my list or not, can have access to this wealth of practical insight and strategy. Ultimately, my goal is to hit 50-60 profit-pumping strategies, but I have a feeling we could go higher because there are so many excellent ways to increase your sales and profits.

To access the first 30 strategies and get a peek at what the next 20 or so will be, just click on the link provided below and download the PDF. Oh, and make sure you actually DO something with what I share (even though it’s free) or I’ll charge you next time…lol.

“50+ Strategies You Can Use Today to Increase Your Sales and Profit!”

Legally “Steal” Taxpayer Dollars?

TAXES…we ALL have to pay them…from income taxes and sales taxes to gas taxes and luxury taxes. We EVEN have to pay death taxes! We have no choice. Our tax money is “needed” so that our government can “pay for” all sorts of important stuff that is beneficial for us. You know the routine…you earn the money, give some of it to the government, and they spend it! And so “we the people” have developed a mindset that once that tax money leaves our paychecks, credit cards and checking accounts, it is GONE… FOREVER!

Once the money is spent by the government on important, necessary stuff it is no longer available to us because SPENT means, “it’s not ours anymore.” Right? NOT NECESSARILY! What if there was a way that you could get ALL your taxpayer dollars back and more…legally. Would you be interested? I knew you would be! Check this out:

A Personal Public Domain Challenge

I have been somewhat underground for the past few months…especially when it comes to the topic of the Public Domain. Well, that’s all about to change. Beginning October 1st, I’ve committed to a personal challenge of blogging about the Public Domain or related topics every day through the end of 2010…a good 90 days. The seed for this was planted by my friend, Dave Lakhani, but also encouraged by others as well.

So get ready for some great content of ALL types. The posts may be written, audio, video or all the above…and no, I don’t have the full 90 days planned out yet…grin. So…in the excitement of getting things started until the official kickoff day on Friday, here is a sweet site I’ve been using to find some stunning Public Domain content:

GPO Access: This is the ultimate search tool for finding federal publications. The results include descriptive records for historical and current publications and provides direct links to those that are available online. We’re talking 100’s of thousands of publications here on just about ANY topic know to man!

You can check it out for yourself HERE!

Innovation and Creativity

Innovation and Creativity

Tony’s Yard Sale Is Back!

After a year-long hiatus from Tony’s Yard Sale, I have redesigned and updated the site to once again offer quality Marketing products at Yard Sale prices. This favorite site with visitors will once again offer new weekly deals and promotions, but will also now include opportunities for others to offer their products on the site as well. More details on how you can feature your products at Tony’s Yard Sale will be coming soon! Go check it out…and have fun shopping!

Tony’s Yard Sale

Pimping the Public Domain

I recently took a road trip with my daughters and Mom. We traveled from Pennsylvania to Albuquerque and Santa Fe in New Mexico and to Mesa Verde and Durango in Colorado. We also stopped at the Cherokee Reservation in Oklahoma while we were at it. We drove (or more correctly, I drove) 4,650 miles in seven days. It was a pretty agressive trip to say the least. Still, we had loads of fun! During the trips, with the stops we made and the places we visited, I noticed over and over again all the products (of all types)  being sold that were based on Public Domain content in some form. I’m not just talking about a t-shirt or two at some out-of-the-way truck stop. EVERYWHERE we traveled or stopped was selling Public Domain-based products. It was pretty cool to see, actually.

What became apparent to me was how the core marketing strategy for selling the diversity of products was nearly the same in every case…and the funny thing is, it’s a strategy that almost no one in the internet marketing community is using. You can discover what this strategy is for yourself in my new, free report called, “Pimping the Public Domain.” You can download it by clicking the link below. Enjoy!

Pimping the Public Domain

Your Tax Dollars at Work in the Public Domain

Every year, the United States spends billions of taxpayer dollars to produce all types of information products that are meant to inform, improve and enhance the lives of Americans. But did you realize that content produced by Federal employees in the course of their work duties is in the Public Domain? Yep! This government content includes books, reports, audios, photographs, videos, manuals, language tools and about every other type of media available. What this means for you is that you have access to yet another amazing source for content for your next information product.

In this post, I thought I would share some of my personal favorite government websites for finding great content. Of course, as with any product creation strategy, you need to have an idea of the niche(s) you need content for. One note of caution here…not EVERYTHING on Federal websites is in the Public Domain. Make sure you read the copyright statements on the websites you visit. Occasionally, the U.S. Government will sub-contract or joint venture with an outside vendor to produce the content. In some of those cases, the content may be copyrighted.

Here are some of my favorite U.S. Government Sites:

USA Gov Search Portal

Google’s U.S. Government Search

Fed World

Federal Reserve Consumer Info

Consumer Action

Federal Citizen Information Center

My Money




Academic Info

Technical Reports

Photos and Graphics