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Posts Tagged ‘niche blogs’

Trickle-Down Product Economics

The other day, I was preparing for a webinar on using video to build your online or offline business, and the phrase, “Trickle-Down Economics” popped into my head. Now you may remember that phrase from the political arena as a policy where you give tax breaks (or other incentives) to big business in the hope that the benefits will trickle-down to everyone else. Well, as I thought about that concept and considered the growing use of video, I realized that I could easily spin the “trickle-down” concept into product creation. Here’s what I mean…

Let’s say that you create a 60-minute video…it could be a live action video (like a teaching or training video) or a screencast video (like a Powerpoint presentation) created with Camtasia or GoToWebinar. Your video represents the core product…the starting point for your “trickle.” Of course, with the recorded video, you can create DVDs, streaming video, downloadable files or all three…and that’s where you begin.

Next (and here is the cool part), from that video, you can strip out the audio (Vegas Movie Studio is perfect for this) and create audio CD’s, streaming audio and downloadable MP3s. More “trickle!” The audios can then be transcribed to create print books, e-books, Kindle editions, workbooks, etc. More “trickle!”

It gets better…you can (and should) then take clips from all three media types for the NEXT level of “trickle”…Video clips for YouTube and the other video-sharing sites…Audio clips to be shared as podcasts on iTunes and podcast directories…Text excerpts to be used as blog posts, articles, reports and uploads to document-sharing sites like Scribd.com and HubPages.com. Each pointing back to your main website or blog. Then, you can take THOSE chunks and excerpt them even further as Twitter and Facebook posts, e-zine and autoresponders for your list…I think you get the picture.

All this trickled down from your ONE 60-minute video!

I hope you see the power (and benefit) of this approach, not only from a product creation perspective, but also from an exposure and traffic perspective as well. Take a look at the videos you’ve already created (you ARE creating videos I hope!) and see how you too can expand the reach of your hard work…and without a huge amount of effort. Not only will you increase the perceived value of the products you create, but you will also tap into brand-new streams of traffic (and customers) that will help grow your business! So…get to it!

The Gospel According to Magazines

After a little bit of introspection, I’ve concluded that I’m a bit of a magazine junkie. I can’t help myself…I love ’em…and for a LOT of reasons. And because of my fondness for magazines, they’ve played a big role in my business as well. They can help your business as well in some ways you may have not considered before now. Here are a few quick business-building “magazine” strategies for your consideration.

Market Research

It’s no big secret that one of the keys to success in business, online or offline, is understanding the interest and needs of your customers. And while there are numerous ways to identify these consumer trends (keyword research, Ebay and Amazon buying trends, Twitter trends, etc.), one of my favorite ways to investigate consumer trends is to take a look at magazines. The short and concise revelation of trends with magazines is simply this: If there aren’t any (or many) magazines about a given topic or niche, then it’s likely that there is little interest there for Joe Consumer.

While this axiom is certainly not exclusive in its scope, it certainly rings true in most cases. If there is massive consumer interest in a given niche, there will likely be a large number of magazines to support that interest. Take golf for instance. Golf is considered an “evergreen” niche…one that will always be popular. Magazines.com offers no less than ten magazines specific to golf…Amazon.com offers even more with all the international editions they include. So just by this statistic alone, you could easily say that this is a strong, albeit competitive, market to look at for product creation.

simple trip to Borders or Barnes and Noble can offer great research insights for what’s hot and what’s not. But in case you want to stay close to home, here are the best places online to see which niches boast a strong (or weak) presence in the magazine marketplace.

Magazines.com – Features more than 2,000 magazine publications on their site and makes it easy to identify the most popular magazines in any given topic.

Amazon.com/magazines (Amazon’s magazine bestseller list is also worth some of your research time. You can access it HERE).

Magazine.org – The official website for Magazine Publishers of America. This is a great site to explore for identifying trends in magazine offerings, ad spending, popular topics and more.

Product Creation and Blog Content

I have written and taught in some detail about the significance and benefit of using content from magazines in the Public Domain as a part of your product creation or blog posting process. With less than one percent of all magazines published before 1964 now in the Public Domain, these magazines are a virtually untapped goldmine for fresh content for your products, blogs and articles. While I go into great detail how to find and use magazines from the Public Domain in my popular product, Limitless Blog Content, I thought I’d share a few places to discover old magazines online. Discovery is an important part of the process, of course, because you can’t find what you don’t know to look for, except by accident. And I prefer to be deliberate in my business.

I often talk about using Ebay as a great source for older magazines, and the truth is that it is perhaps the best online source for old magazines there is. A great place to start on Ebay is right here in their Old Magazines section. There are also a few other online sources for identifying and locating older magazines as well. While I have not shared these before now, I will tell you that they are worthy of your investigation.

The first website I’d like to share is Past Paper. They offer over a million rare and back-issues of magazines for sale on the site. Not all the magazines they carry are in the Public Domain, but I’ve found them to be a great resource for tracking down magazines on a given topic. The second website is Used Magazines. I share this one hesitantly because the magazines they offer are primarily focused in men’s niches (like cars and motorcycles) but also include adult magazines as well…so visit at your own risk. They do, however, offer a great selection of automobile and motorcycle-related magazines.

For more insights and strategies on how to use Magazines to enhance and build your products, blogs, articles and more, be sure to check out Limitless Blog Content, the definitive, step-by-step guide to Public Domain magazines.

Limitless Blog Content Launched

=> Blogs are a BIG deal. <=

If you don’t have one (or several), you’re missing out on  one of the smartest online business strategies that exists online today. Here’s why. With your own blog(s), you can:

=> Create passive streams of income through affiliate sales, Adsense, banner ads and more (which means more money)

=> Establish yourself as an expert (which increases credibility)

=> Get your website indexed quickly by Google (which means more traffic)

=> Manage and update your websites quickly (which saves time and effort)

=> Interact with your customers and subscribers (which increases loyalty)

=> Quickly post content from a variety of sources, including video (which provides flexibility)

=> Benefit from the power of the Social Bookmarking and Networking Sites (which means even more traffic)

=> And a lot more…

The challenge is (and this may be what’s been stopping you) that you need CONTENT for these blogs. If you’re a prolific
writer on multiple topics…content is NOT an issue. However, chances are that you’re not a prolific writer.

Of course, you COULD purchase a bunch of PLR articles for your niche blog…God knows everyone seems to be selling
them. But you see, that’s part of the problem. How many OTHER people will be posting the SAME articles? Google HATES duplicate content!

Ghosterwriters are an option. Let’s see…one post a day times thirty days a month times $10 an article…well…maybe not. Of course, if you have DEEP pockets of cash, this might be the way to go (BTW…I have some great swamp land in Florida…lots of opportunities…wink).

This exact problem stopped me in my tracks for creating niche blogs. There are some great affiliate products out there I wanted to promote as well as finally making some cash from Adsense…but the content was always an issue. Then I had an epiphany! I made a discovery that changed everything.

NOW, I have more content than I’ll EVER be able to use for my niche blogs. It’s proven content written by leaders in their fields of expertise. Plus, the content costs just pennies for dozens of articles! And here is the best part…I can use the content for my blogs, for articles, for product creation and more without worrying about competition and I look like the EXPERT! Let me give you an example of just how effective this content is: One of my newest niche blogs (you’ll learn all about it in the ebook) is a little over a week old. I have over twenty pages already indexed by Google and one of the posts
I made this morning was indexed in under a minute (you read that correctly)! When is the last time you had a webpage indexed by Google in less than 60 seconds?

You can learn more about this powerful new content model, called “Limitless Blog Content” at the address below and start your OWN money-making niche blogs today!

http://www.limitlessblogcontent.com

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