Posts Tagged ‘marketing’

Over the past several years, I’ve explored pretty much every type of content available in the Public Domain, from books and magazines to patents, videos and more. In that time, I concluded that I had pretty much seen it all…that there were no new surprises available for me to discover. Recently, I discovered I was wrong.

I put together a two-page report that explains my discovery. Don’t let the small page count fool you…what I’m revealing in these two pages is HUGE! Find out for yourself!

DOWNLOAD THE REPORT HERE!

As you know, this weekend marks Father’s Day, a special time to honor our Dad’s. If your Dad is still living, make sure you let him know what he means to you. If he has passed on like my Dad, take a few moments to reflect on one special moment you and your Dad spent together. For me, I’m going out to shoot photos, just like he and I used to do together!

To celebrate this special day, I decided to do something special…offer a special 25% discount off of many of my most popular products…some of which I’ve never offered at a discount before now! It’s the perfect time to invest in your business and future by investing in yourself…and for the next two days, you can invest less and gain more!

Below are the products including in this special, 25% discount sale:

• Copywriting Basics That Work

• Create Audio Products

• Info Gold Extreme

• Limitless Blog Content

• Limitless Video Content

• Public Domain Profit Centers

• Public Domain Explained

• Physical Product Success Secrets

Here is what to do next:

• Click on the link (or links) to the product(s) you want to invest in and redeem your 25% discount.

• Click the order button on the Sales Page

• On the Order Page, enter FATHER into the Coupon Code area below the total and click “Apply.”

• The discounted price should then be reflected in the total.

• Finish the checkout process. That’s it!

If you’re like me, you love to learn anything new that will help move your business and income to the next level. This weekend is the perfect opportunity
to do that and save some cash!

Committed to your ongoing success!

Tony

PS: On Tuesday, I’m revealing all my secrets to creating amazing book and product cover designs. Watch for the announcement. This will be a first!

Have you hit a roadblock in your efforts to make a decent living on the Internet?

Don’t feel alone. Most people never make it past the first bump in the road, much less the real full-strength roadblocks that can sit right in your roadway to the top.

It’s not that they aren’t working at it.

Lots of people spend years reading and studying everything that they can get their hands on and from that group an even  smaller group actually do something.

Most of those people wind up frustrated and spinning their wheels, wondering all the while why they can’t be successful.

The worst part is that they know that people are successful at making a decent living on-line and yet despite all of the reams of advice that they receive, all of the products they purchase and all of the work that they put in, they just can’t seem to get past the roadblocks.

Maybe this is you …

• Feeling like you just can’t get started?
• Need something to get you off your “behind” and  into action?
• Feeling like you need some big-time help?
• Want some inside techniques that really work?
• Want a clear handle on the basics?
• Need some joint venture partners to kick you up to the next level?
• Need to get out of your basement and meet real people that are already doing what you want to do?
• Need answers to a few technical questions?
• Need help putting everything together?
• Need some feedback on your next project?

Feel like you just can’t break into the “big-time” success that you see others having?

You will meet at least two major roadblocks when you first try to create and sell products or services on the Internet.

1. Creating your first product and the tools that you need to sell it.  (web site, graphics, packaging, etc.)
2. Getting the first sale.

One “strategy” I’ve used over the years to help me BLAST through those roadblocks has been attending LIVE events! They provide you with an opportunity to learn from the experts who have been where you are, but also enable you to sit down and talk with like-minded people face-to-face and get questions answered.

Ken McArthur’s jvAlert is a great event for that type on face-to-face connecting because Ken wisely created the event for that purpose, and it has paid off for thousands of up-and-coming marketers just like you!

The next jvAlert is coming up shortly in Orlando and I’ve decided to team up with Ken and many other friends and Internet Marketers to make THIS jvAlert an unforgettable experience!

http://publicdomainblog.com/go/jv

Ken is a friend of mine, who sees the insides of “real life” projects every day.  In fact, he is at the center of a group of people that work together in a regular “idea factory” of a place with his jvAlert.

You would be amazed at the people that are in this group.

Ken actually arranges for these top-level people to work with you on YOUR projects and then they turn around and promote your products too.

Ken invited me to be a part of this event and I grabbed the chance right away.

But …

Then he started telling me some of the other people that are coming. Many of them my friends and mentors…

Imagine working on your project with people like Ken McArthur, Gary Ambrose, Jason Anderson, Michael Angier, Phil Basten, Alan Bechtold, Nashlah Boyayan, Shahar Boyayan, Hollis Carter, Joe Clayton, Lee Collins, Paul Counts, Willie Crawford, Glenn Dietzel, Ron Dilbert, Andy Duncan, Brian T. Edmondson, Ray Edwards, Mike Evans, Stephanie Frank, Carl Galletti, Edie Galley, Michael Glaspie, Ross Goldberg, John Halpin, Mark Hendricks, Eric Holmlund, Shel Horowitz, Michael Humphreys, Bob Jenkins, Audrey Kerwood, Sohail Khan, Walt Laurel, Simon Leung, Skye Mangrum, Jane Mark, PJ McClure, Deb Micek, Daven Michaels, Melanie Milletics, Joey Montez, Chris Moos, Cori Padgett, Scott Paton, David Perdew, Daniel Perry, Susan Preston, David Preston, Laura Roman Lopez, Marlon Sanders, Thom Scott, Brad Semp, Felicia Slattery, Joey Smith, Frank Sousa, Erik Stafford, Howard Tiano, Jeff Wellman, Mike Wesely, Jess Kennedy Williams, Bob Yeager and more, more, more!

They are ALL going to be there and a pile of other experts too! Imagine what this Super Panel to do to help move your business forward!

So where does YOUR project come into this?

Ken has developed a very unique “Hot Seat” that is perfectly designed to get you feedback and even more crucial, exposure to people that can really make a difference for your project.

Here’s the way it works …

When you register for the event, you are given the opportunity to apply to be on the “Hot Seat.”

The expert panel selects the best ideas and those ideas are assigned a spot on the “Hot Seat” schedule.

The presenter of the idea prepares a 15 minute presentation to pitch their idea to the “Hot Seat” panel of experts and all of the people who attend the event.

Then the fun begins …

You get to listen in as our panel grills the person on the “hot seat” and picks their project to bits.

Then we turn right around and build it back up with ideas from the best minds in the business.

You KNOW you are going to pick-up some great ideas from this series whether you are in the “Hot Seat” or comfortably watching someone else squirm a little as these top-level professionals show you exactly (and specifically) how to take a starting idea and turn it into REAL money.

But, even more important than that, you and I can spend some quality time together one on one. I know that we can come up with ways to work together that will make this new year great for both of us. Whether you want to work with Public Domain content, or create your own content, we can definitely determine the BEST strategies that will work for you!

http://publicdomainblog.com/go/jv

If you have any questions on this, don’t hesitate to let me know.  I’m definitely going to be there, so let’s not let this opportunity to get together pass by. Plus, because I am planning to spend extra time in the Orlando are, we can definitely meet up!

There’s limited space, so don’t wait.

As information product developers, we often spend a lot of time trying to get traffic to our websites so that we can increase sales. More traffic = more sales…or so the theory goes. But we often get SO focused on “digital products” and “traffic getting” that we miss some huge opportunities for capitalizing on massive traffic that already exists. The catch, however, is that to benefit from this traffic, we need to sell PHYSICAL products, not digital ones (with one exception which I’ll address later).

I love creating digital products as much as the next person. They’re fast and easy to manage. But with the abundance of “physical product” traffic that is available, it’s time to re-think your product creation process. The truth is, that in many cases, your digital products can easily make the jump to physical with minimal effort. You will understand what I mean when I reveal the traffic sources.

I’ve been conducting a LOT of research and testing on sites like the ones I’m about to share BECAUSE of the traffic volume they receive…that’s the ONLY reason. The numbers are simply too big to ignore! As a matter of fact, I will go so far as to say that if you are not selling on ALL (or at least most) of the sites I’m about to mention, you’re missing a huge opportunity to boost your income. And the BEST news (as far as I’m concerned) is that Public Domain-based products are PERFECT for these sites! What websites am I talking about? Here is the list along with their traffic numbers (from Compete.com):

• Amazon.com (82.1 Million Visitors per Month)

• eBay.com (67.2 Million Visitors per Month)

• Etsy.com (6.5 Million Visitors per Month)

• Zazzle.com (5.7 Million Visitors per Month)

• CafePress.com (5.2 Million Visitors per Month)

• iOffer.com (1.9 Million Visitors per Month)

When it comes to selling physical products, the above sites are the cream of the crop. There are addition sites out there with traffic numbers under a million per month, but these six sites should be a part of your product-selling strategy…period…simply because of the traffic. Think about it, is it easier to create a river or stand in the middle of one? Obviously the latter approach is easier. By offering your products on the sites above, that is essentially what you’re doing…standing in the flow of their existing traffic!

So…what should you be selling there? Be smart and do your research. Find out what people are already buying and them sell them more of the same! Most of the sites offer best-seller listings…use them! And with today’s on-demand technologies, turning Public Domain content into physical products to sell couldn’t be easier!

Here are a few places to begin your research on the top three sites:

• http://www.amazon.com/gp/bestsellers/books/

• http://pulse.ebay.com/

• http://www.craftcount.com/ (Top sellers on Etsy)

Over the past few months, I’ve been sharing strategies on how to increase online sales and profits with my subscribers. It’s been a great series and it’s still growing strong (with 30 strategies shared so far). What I decided to do was put together a document that contains all the awesome money-boosting strategies I’ve share to date so that everyone, whether on my list or not, can have access to this wealth of practical insight and strategy. Ultimately, my goal is to hit 50-60 profit-pumping strategies, but I have a feeling we could go higher because there are so many excellent ways to increase your sales and profits.

To access the first 30 strategies and get a peek at what the next 20 or so will be, just click on the link provided below and download the PDF. Oh, and make sure you actually DO something with what I share (even though it’s free) or I’ll charge you next time…lol.

“50+ Strategies You Can Use Today to Increase Your Sales and Profit!”

The feedback we received from last night’s FREE webinar was very encouraging. The message seemed to connect with where many are right now, both in their business AND personal life. Well, as promised, here is the replay for “The Secret to Breakthrough Success that Works Every Time.” Please feel free to share the video with your friends, family and co-workers. And, we’d love to hear your thoughts and comments. Please share them in the comments section provided below. Thanks!

[FLOWPLAYER SRC=http://stepbystepinfoproducts.com/video_files/Breakthrough/media/Breakthrough.mp4, width=480, height=360]

If you would like to take your Breakthrough Success to the Next Level, please visit the link below for important information on two additional webinars Anita and I will be sharing!

Breakthrough Success: The Next Level

A few months ago, I taught a special webinar on your Inner Business that ended up being one of my most watched, most popular webinars to date. Well, I have another amazing (and FREE) webinar happening that I would like to invite you to. This new webinar picks up where the last one left off, and “secret” we will be sharing has the potential to skyrocket your business AND your life!

The new webinar, happening this Wednesday (October 13th) evening at 7pm EDT  is titled, “The Secret to Breakthrough Success that REALLY Works!” I’d like to invite you to join us! In this webinar, my friend, Anita Collins (Anita is a business and life results strategist) and I will be sharing a secret that could revolutionize your business (and life).

If you are struggling to “make it” or keep your head above water, this secret will help you achieve the breakthrough success that has alluded you. If you are one who has experienced some success but can’t figure out how to move to the next level, this secret will help you get you there! We will NOT be sharing fluff or theory, but rather, a rock-solid business strategy that works EVERY time…even for you!

I am REALLY excited to share this webinar with you because Anita and I will be sharing transformational strategies that have changed our own businesses. Trust me…you do NOT want to miss this!

To register, click the link below and we will see you Wednesday night!

https://www2.gotomeeting.com/registe r/252987418

When I think about all the influences that have affected my business in a good way, I’d have to say that live seminars have had the most profound effect. From learning new insights and strategies to meeting new friends and networking, seminars should be a vital part of your “continuing education” for your business. Most of my friends, JVs, speaking engagements and quantum leaps in my income have all come from live events…period.

I’ll never forget the first Big Seminar I attended (Armand Morin’s huge event). I was there as I guest of my friend, David Hancock of Morgan James Publishing. It was my first live event ever and I didn’t know ANYONE! I had just completed my Public Domain Code Book and had big dreams of connecting with someone…anyone…who would consider promoting the product to their list. I didn’t even have an affiliate program in place…lol. There were a few folks that I had started following and really wanted to meet them. One of those “gurus” was Pat O’Bryan, now a good friend of mine.

I wanted to show Pat my book because I knew he was using Public Domain content for product creation and was making a killing at it. The only problem was that every time I saw him at that Big Seminar, I chickened out. On the last day, right before the end of the event, I made up my mind that, no matter what, I was going to talk to Pat. As I walked up to open the doors to enter the event ballroom, the door suddenly swung open and nearly whacked me in the head, and standing right in front of me was Pat. We nearly ran into each other…lol. Well, long story short, I gave Pat a copy of my book, which ultimately resulted in him promoting it to his list, using it to teach from in his seminars and ultimately being invited to speak at several of his events. All because I was at THAT Big Seminar and talked with him. Seminars have also resulted in other important friendships and relationships with some of my favorite people in the world…some well known marketers and others who are just starting out!

And then there is the teaching…

Some of the best business strategies I’ve learned (AND implemented) came from live events! Most speakers really over deliver, but be prepared to take LOTS of notes. More importantly, when you get home, DO something with that info. By implementing strategies I learned at live events, I have ALWAYS seen my income jump…sometimes by a factor of 4 or 5. That’s powerful!

So…as you can tell…I strongly recommend that you make the investment in your business (and yourself) and get out to live events. Meet people, pay attention, hang out in the restaurant or bar and take lots of notes! If I am at the event, talk to me! I LOVE meeting my subscribers and blog readers! As a matter of fact, you will have an opportunity to benefit from the BEST seminar out there…the one I attended first that helped launch my online career…Big Seminar. The LAST one ever is happening November 5-7, 2010 in Las Vegas. I will be there networking and learning and I’d LOVE to connect with you there. This is ONE investment in your business that I cannot recommend highly enough.

Will I see you there? Hope so!

When it comes to search engines, we all tend to get a bit myopic, thinking Google is our ONLY real choice for finding the info we need. Of course, nothing could be further from the truth! The truth is that there are literally thousands of search engines available for us to use for our “data mining” duties, and some of them are rather cool. In this post, I thought I’d share some of the search engines I have been playing with recently.

BlinkX: Blinkx offers access to over 35 million hours of index videos from across the web. Using patented conceptual search, speech recognition and video analysis software, Blinkx is extremely efficient and accurate with finding and qualifying online video. They are the world’s largest single index of rich media content on the Web, and deliver more content from a broader range of sources than either Google or Yahoo! They also offer the ability to embed a “wall” of videos based on your search results on your own website.

Technorati: Technorati has been around for quite a while, but it’s likely that you aren’t using it, which is why I’ve included it in this list. They are the leading blog search engine and directory and indexes more than a million blogs. So if you are looking for relevant info on your topic and want to see what other bloggers are writing about, Technorati is your answer. You can also use the results to find articles related to your topic so that you can comment and benefit from the backlinks. I personally use it for leads on new content and info that isn’t being widely shared.

InkMesh: Inkmesh is an ebook search engine that makes it easier to find free ebooks and compare ebook prices for the Kindle, iPhone, Sony Reader, Nook and more. What I like about this search engine is that, not only can I use it to find free e-books, but I can also use the results to “spy” on what Public Domain books are being released by others. Being an iPad user, this is a super cool website for finding e-book gems!

NowRelevant: NowRelevant was a pleasant discovery! It is the interface portal for The Internet Time Machine’s backend search engine that gives you access to every written word about a subject for the past 14 days. It monitor millions of sources and feeds to give you the most up to date and pertinent information on your subject. What that means is that rather than have to filter through ALL the results you would find through Google or Yahoo…some of them years old…NowRelevant limits your results to just the past 14 days, and they offer a time slider that allows you to cut the results down to even fewer days. Why this cool is that your results enable you to track trends easily, which means you can target your PPC campaigns (among other things) with current, relevant data! Gotta love that!

You may have noticed lately that I haven’t been talking about Public Domain content as much now as I have in the past. So what happened? Have I given up on the Public Domain? Have I milked it for all its worth and now am onto bigger things? Have I gone underground and am keeping all the new tricks to myself? Nothing could be further from the truth.

The truth is that I have (temporarily) shifted away some from teaching about Public Domain content because of YOU!

You see, I discovered a growing trend with many of my subscribers that really concerned me. They would hear me talk about the Public Domain and share what’s possible with the content and get excited. They would invest in my Public Domain courses, find TONS of great Public Domain content, but then, something happened. It is this “something” that concerned me, and it is the PRIMARY reason why you will NOT make money from Public Domain content!

I found that many of my customers…perhaps even you…didn’t DO anything with the Public Domain content they found. It just sat there on their hard drive taking up space. Tons of ebooks, images, magazines and more…all with great potential, all doing nothing to make them money.

I wondered, “What about the blog posts and articles you were going to write using PD content? What about all the product ideas you had using PD content as the source? What about the books, e-books, videos, audios, posters, membership sites and all the other wonderful products you can create using Public Domain content? Quite honestly, I was puzzled. I wondered why so many would take those important first steps of action, but then stop. A little investigating revealed the answer. And this discovery is what shifted my business.

What I discovered was that few people actually knew and understood what their next steps should be. They found great content, and in some cases, even created products, but didn’t know how to get those products online. They weren’t sure how to build the websites and set up the download pages. They didn’t understand how to get traffic to their site (if they had one) and, in many cases, the idea of using social media was confusing at best. It seemed that even knowing the right tools and software for creating those products was elusive.

Can you relate? Is this where YOU are in your own business? I think you will agree that it would be irresponsible of me (or anyone else) to ignore the problems you might be struggling with. And so, because of these revelations, I’m changing how I approach my product creation, my interaction with my subscribers and customers and with YOU! No, I haven’t given up on the Public Domain. As a matter of fact, it is playing a key role in some of the new projects I’m working on right now! The task right now, however, is to see YOU succeed even MORE with Public Domain content!

So I’m curious…what roadblocks are YOU facing with taking the next step? What is the ONE THING you believe would make all the difference in the world in helping you become successful (or more successful) online? Please post your thoughts and comments below. And if you would, please also share this with your friends and subscribers through the Twitter, Facebook and Digg links. Thanks!