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Posts Tagged ‘iPad’

Covert Strategy #2: E-Books

Here is the next strategy in our “30 Covert Strategies” series…

2. Publish E-Books. When it comes to e-books, I’m lumping all types of e-books into one description here. These would include PDF’s you sell or give away from your website, as well as e-books published for the Kindle, Nook, iPad and every other tablet and mobile device available now and in the future! While I love print books, the truth is that e-book sales are on the rise, and that’s not about to change. E-readers have changed everything. With the number of e-readers, tablets and smartphones already in use, plus more being purchased everyday, you cannot ignore creating and selling e-books…unless you hate money.

Selling your own PDFs created from Public Domain content is pretty straightforward since most word processors and page layout programs output directly to PDF. Publishing to the other platforms can present a few more challenges, but don’t let that stop you. Amazon offers excellent tutorials for publishing to the Kindle, as does Barnes & Noble for the Nook. Other sites, like Smashwords.com, enable you to publish to all the major reader platforms by supplying your book(s) in the EPUB format, the standard for most readers. The same book creation strategies I shared with Print Books apply here. As a matter of fact, I would HIGHLY recommend creating BOTH print books AND e-books of every Public Domain-based book you publish. There is no reason to NOT do that…unless you like leaving money on the table!

Interactive Content Creation: An Experiment

This morning, I had a 5-hour drive to pick up my daughter. When I first began my drive, I thought about the different types of business-related activities I’ve accomplished while being on a long drive. Stuff like coaching calls, teleseminars, masterminds and other phone-related activities (I strongly recommend using a headset or bluetooth device so you can keep both hands free) came to mind. I have also created videos while driving…the camera was on the dashboard. Of course, long drives are also a great time to catch up on audio training and audio books (something I do quite regularly).

Then I got an idea. I wondered if I could create a different type of content while I was driving by using the interactive power of Facebook. So I pulled off the road, made a post to my Facebook wall using my iPad and asked for responses. The results were pretty cool, and showed just how powerful (and fun) interactive, user-generated content can be.

Below is the actual dialog from my Facebook wall from earlier today. The conversation will likely continue to grow. Occasionally you will see where I interjected additional thoughts. Those were the times I stopped for breaks. Enjoy the dialog and feel free to join in below in the comments!

Tony Laidig: While I’ve been driving, I’ve been thinking about the things that cause us to think or act irrationally (not including alcohol and controlled substances…grin). A couple ideas…seeing a friend or family member in danger. As a guy…women…lol. How about you? What makes you do things that defy logic or reason?

Heddy Rhea: Anxiety…and stress.

Heddy Rhea: And should you be doing this while you are driving?? :)

Tony Laidig: At a service plaza…grin.

Monty Craig: Seeing a Semi coming toward me as I am thinking too deeply while driving! Ha ha…

Kristen Eckstein: Dealing with a psychotic client who expects a best-seller quality book cover in less than 10 seconds & bugs me every 5 seconds for it until it’s ready. (I bet you can relate, Tony!)

Apothecary Jeri: Government agencies come to mind ……MVA, USPS …not that it ever happens to me of course :p

Therese Sparby: Things that defy logic or reason?!?!? I do this all the time… Every time I make a commitment that requires faith, and I follow my instinct. (for example- becoming an entrepreneur and building a business to many people… often including myself… defys both reason and logic) :-)

Laureen Falco: I would say one of the things I’ve done to defy logic or reason was to skydive. I’m one of the few – that didn’t really enjoy my tandem jump – and that one minute free fall felt like a lifetime – especially when you’re thinking that this is the stupidest thing I’ve ever done! Had I had a great time – it would have been exhilarating. But the whole time, it was being filmed, and I kept trying so hard to keep my lunch down.

Elaine Ireland: Seeing my kids/grand kids do something that I KNOW is going to hurt them and not being able to do/say anything to prevent it. Sooo, I go do something stupid to compensate for it. Silly, huh?

Tony Laidig: Great comments everyone! Here are a few more I thought of (no I’m not typing this while driving). Unresolved emotions or trauma (like road rage), fight or flight scenarios, fear, faith, peer pressure and my personal favorite…chocolate.

Elaine Ireland: Since when is chocolate…anything, but GOOD for body, mind and soul?

Tony Laidig: True Elaine…but it still makes me act irrationally at times…especially when I NEED it. lol

Heidi Walter: Interesting, chocolate has never made me act irrationally. Must be my genetics. LOL.

Cathy Colonna Rogers: KIDS – Especially your own. They have a way of getting you so frustrated in an argument you can’t even put together a coherent sentence!

Tony Laidig: BTW…I am not suggesting that these triggers will always lead to irrational behavior or will do so in all people. I also realize that “irrational” is subjective. I just find it fascinating that there are influences that can control us with…out explanation. That said, here are some more possible triggers I thought of: Self-preservation, belief in a cause, a need to belong or fit in, the supernatural, organized groups or religions, chemical imbalances or food allergies, group devotion (like sports fans…grin). Any other thoughts?See More

Taylore Vance: This is Scary and we need to realize that this is behind unrest…and social problems including substance abuse — why try if you are hopeless? (Good question) http://ymlp.com/zBy5lG

Heidi Walter: Oh, Tony, you’ll have to get Maxine Jones’ book on agreements when it comes out later this fall. I am editing it now. It’s all about the conscious and unconscious agreements we make, like aging (which doesn’t have to happen) and needing food to survive (That was a human consciousness agreement that built up over the centuries). Fascinating and empowering stuff. We don’t know the title yet, but I’ll be writing about it once it’s ready.

Audrey Spiegel: All great comments and insight….I’d like to add insecurity. Oh, and being hungry and tired.

Susan L. Strahosky: My predominate psychic sense is feeling. I’ve realized it can make me feel crazy when I feel things. I’m aware of things, but there is not physical or outward validation. Like there’s an elephant in the room and everyone else is in denial.

Debby Hall: Love…any and all kinds, romantic, parental, friendships. Logic and reason can go out the window when it comes to love and that’s not necessarily a bad thing:)

New Publishing Options with PubIt!

Barnes & Noble just provided us with a new opportunity for profiting from our e-books (like those from the Public Domain). Their new program, just launched October 5th, is called, PubIt! and gives anyone the ability to publish e-books for their Nook reader. What makes this a worthwhile consideration is, first of all, PubIt! uses the epub format, just like Apple’s iBooks for the iPad, Sony’s e-Reader and other devices. Second, Barnes & Noble has apps to offer their books on the iPad, iPhone, iPod Touch, Android and the PC.

After signing up for my own account, I did some investigating to see if B&N said anything about the Public Domain. Here is an excerpt from their terms concerning copyright:

Copyright Infringing: Material to which you do not own the copyright or the right to distribute. Public domain content may be posted to PubIt!. Barnes & Noble may, at any time, request validation that a given eBook qualifies as a public domain title.

So the good news is that the door is wide open for Public Domain titles. Now before you get the bright idea to upload PD titles and load them with links to other products and offers, you will also want to consider this statement as well, again from the PubIt! website:

Advertisements: Material contained within your eBook that primarily seeks to sell a product other than the eBook itself is prohibited.

In case you are wondering what kind of profits can we make from selling our e-books through PubIt!, here is a breakdown of the royalty structure:

Publisher will be paid a royalty off the List Price according to the following terms:

1. For eBooks with a List Price at or between $2.99 and $9.99 – 65% of the List Price

2. For eBooks with a List Price at or below $2.98 or at or greater than $10.00 (but not more than $199.99 and not less than $0.99) – 40% of the List Price

So, if you haven’t figured it our yet, keep your prices in the $2.99 to $9.99 price range…grin. With Barnes & Noble jumping into the e-publishing bookstore fray along with Apple’s iBook store and Amazon’s Kindle, the future is looking mighty bright for those who choose to sell e-books (and not just Public Domain e-books…hint…hint) through these marketplaces.

Alice Invades the iPad!

I just discovered an amazing new app for Apple’s iPad that I have to share here. It’s called “Alice” and is best on the bestselling classic, Alice in Wonderland. But this isn’t your typical re-hashing of Alice and the rabbit…oh no. Chris Stevens and Ben Roberts of Atomic Antelope, Ltd. have re-imagined this 145 year-old story from Lewis Carroll in a fresh, unique way by marrying together the power of storytelling with physics. The result is an experience that looks like it was scripted straight out of Ridley Scott’s Blade Runner (my all-time favorite movie).

So what makes THIS version of Alice in Wonderland so unique? It’s the way you can interact with it! You tilt your iPad one way and Alice grows…you tilt the other way and she shrinks. Shake your iPad and the Mad Hatter’s head bobbles. Heck, you can even throw cards at the Queen of Hearts! “Alice” is truly a magical book experience that very well could define the future of children’s books.

The best part of this “new” creation is that it just goes to demonstrate, once again, that ANYTHING is possible with Public Domain content. Just apply your own creative innovation to it, like Chris and Ben did, and you end up with a runaway best-selling app (not an easy task). You can learn more about “Alice” on the Atomic Antelope website. And to get an idea of just how fun this app truly is, I’ll close with the “Alice” promo video.

[youtube]http://www.youtube.com/watch?v=gew68Qj5kxw[/youtube]

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