Posts Tagged ‘creative commons’
Creative Commons announced the release of its Public Domain Mark, a tool that enables works free of known copyright restrictions to be labeled in a way that allows them to be easily discovered over the Internet. The Public Domain Mark, to be used for marking works already free of copyright, complements Creative Commons’ CC0 public domain dedication, which enables authors to relinquish their rights prior to the expiration of copyright.
This is great news for those of us who use Public Domain-based content for product creation. The new Public Domain Mark will give us the ability to target keyword searches to find Public Domain content easier and faster than ever before! To learn more about the Creative Commons’ Public Domain Tools, click HERE!
Europeana—Europe’s digital library, museum and archive—is the first major adopter of the Public Domain Mark. Europeana estimates that by mid-2011, the Public Domain Mark will be used in connection with millions of out-of-copyright works made available through its portal. With the adoption of this new standard at the highest levels of content preservation, it is likely that most other major content holders will adopt the standard as well. Which is GREAT news for us!
Public Domain content in the United Kingdom recently took a huge step forward with the release of the Open Government License by the UK Government Licensing Framework (UKGLF). The Open Government Licence (OGL) is a simple set of terms and conditions to enable the free re-use of government and public sector information.
“The OGL covers information where the relevant rights owner, or Information Provider which has authority to license the Information for use, make it expressly available for use under the terms of the OGL. This can be achieved by a clear statement in the information being licensed, or in a position which relates to the information, or by means of a hyperlink.
The OGL can cover:
- non-personal information and works which are subject to copyright and database right (much of this information will be accessible on public sector web sites or already published by the public sector)
- previously unpublished datasets released by the public sector; and
- source code and software originating from public sector bodies.
Much of this information will be accessible on public sector web sites, online portals or printed publications.” (excerpted from HERE)
When a UK “work” is licensed under the OGL, the Licensor grants you a worldwide, royalty-free, perpetual, non-exclusive licence to use the Information subject to the conditions below.
You are free to:
- copy, publish, distribute and transmit the Infomation;
- adapt the Information;
- exploit the Information commercially for example, by combining it with other Information, or by including it in your own product or application.
There is also attribution required as a part of the license, very similar to a Creative Commons license.
The OGL opens up a LOT of amazing content for use in product creation and more (you saw point #3, right?). One example of the wealth of content available under this license is the National Archives in the UK, which contains a massive treasure trove of documents, images and more. Make sure you spend some time reading this exciting new license in its entirety, then prepare to embark on a treasure hunt of UK proportions!
Ever since Creative Commons released the new CC0 license, there has been a growing trend on Twitter of people releasing all their Twitter posts into the Public Domain. As you would expect, I’ve been investigating this and have made some rather interesting discoveries. First, the Public Domain release statement being used by Twitterers to release their posts is almost universal. It is as follows:
@tweetcc: I license my tweets under Creative Commons Public Domain Dedication license
Of course, the question on your (and everyone else’s) mind is, “Can we even find any usable content on Twitter for product creation with the 140 character limit of Twitter posts?” It’s a great question…and one that needs an answer. Along with that, I also wondered whether the released posts will be little more that simple or stupid conversations between friends. Part of me wants to dismiss it all and say, YES, the content is worthless, but there is another part of me that is prompting me to investigate further.
There are two factors that stands out to me the most with this trend. First, more and more people are releasing their Tweets into the Public Domain, which means new content is being added to the Public Domain on a moment-by-moment basis! Every day more people are jumping on this bandwagon and as I’ve tracked the development of this new trend, it’s been interesting to see how the inspiration of it seems to run within certain countries and regions. Someone in Germany releases their Twitter posts into the Public Domain and then their German friends see it and do the same. And the trend continues to spread across the globe. In a sense, you could say that it’s organic, viral marketing at its best.
The second factor I’ve noticed (and just alluded to) is that this movement isn’t just limited to the United States. As a matter of fact, based on what I’ve seen so far, I would say a third to half of those Twitterers who are releasing their Tweets into the Public Domain are from other countries…especially from Central and South American countries and certain European countries, like Germany. I find this prospect very curious.
I spent a little time reading through Twitter posts by some of those who have released their copyrights. I wanted to see if I could even find any usable content in the posts that could be repurposed in some form. Below is one interesting example that I came across from the Twitter ID @fasteasyrecipe:
# ingredient swap: try these substitutions for less fattening baked goods: – instead of white flour use whole whea.. http://tinyurl.com/czezdh
# What’s for dinner? http://twtpoll.com/xdl4r7
# chocolate play dough: What’s better than play dough? Play dough you can eat. Here’s our recipe for chocolate pla.. http://tinyurl.com/b5jv6g
# feed your mind, and the rest will follow: Ever wonder which foods are brain foods. Below are the vitamins that m.. http://tinyurl.com/74hstj
# caesar salad with garlic: 2 ounce chopped anchovies1 tablespoon minced garlic1/4 cup lemon juice4 .. http://tinyurl.com/3o2hdm
# better be balsamic: The right balsamic vinegar can make all of the difference. The older the balsa.. http://tinyurl.com/5cvehf
# happy salad day: labor day. salad day. it’s all good. this month we’re focusing on salads. there’s.. http://tinyurl.com/6glnl7
# treat yourself to a leftover makeover: it’s amazing what you can do with some staple items. here a.. http://tinyurl.com/5hkovd
# more $$$ saving tips: buy the less convienient option — boneless chicken breasts cost a lot more .. http://tinyurl.com/59n9ck
Finding these posts encouraged me that perhaps there are some content possibilities available on Twitter through this new Public Domain trend. I decided to keep searching for more examples, and after reading a lot of useless posts, I came across some posts from @quantumbrands in Amsterdam:
# Turkish Airlines plane was not so much a crash at Schiphol – more like a controlled landing
# local new crews now broadcasting on NOS with images from Turkish Airlines plane crash at Schiphol
# no fire or smoke seen at Schiphol plane crash – treating passengers for injuries
# plane crash at Schiphol – Turkish Airlines known for bad reputation with maintenance and not permitted to fly in NL until recently again
# 50 unwounded passengers they – from Schiphol plane crash
# crash plane at Schiphol came from Istanbul
# Schiphol plane crash foto from @catorghans http://tinyurl.com/afmfyt
# plane crash Schiphol – Turkish Airlines – closed off the A9 – not clear what happened – nose broken off – plane seems to be in 3 pieces
# news about plane crash Schiphol Amsterdam – 135 passengers, missed the A9, Polderbaan
As I read through the above posts, it suddenly occurred to me that what I was looking at…the reporting of a news event as it happened. This could have huge potential with certain types of product creation…especially if the accounts were first-hand accounts! After all, we DO live in an age of instant information! Of course, not all Twitter posts that share about a current event are in the Public Domain, but an increasing number of them are, so I see this as an encouraging possibility!
Here is one more example of quality information I found from the Twitter stream now in the Public Domain. These insights are courtesy @paulhyland:
#hubspot First rule in “word of mouse” marketing – use the language of the people you’re trying to reach.
#hubspot – Second rule: no coercion required. Don’t trick people into clicking on your links. Back button third most used feature on web.
#hubspot Rule number 3 – don’t be afraid of your fans sharing your stuff. Example: Grateful Dead. FYI David Scott and HubSpot CEO Deadheads!
#hubspot – was that rule #4? If you want to reach an audience you need to go where they are.
#hubspot Rule number 5 – Create triggers to encourage people to share. Easy w/ AddThis/ShareThis. Or encouraging discussion/Q&A w/ hashtag.
#hubspot last rule: Play Nice. Not like 3M – used cool idea, didn’t want to credit originator, pay a little money, turned into PR disaster.
The conclusion I’ve come to so far with this new Twitter trend is to not discount it as no big deal. Yes, there will be a lot of useless posts that are released into the Public Domain, but that’s true in any case. My challenge to you (and to myself as well) is to look beyond the obvious and the useless to “see” the potential…to explore what may be waiting in the Twitter stream for you. And perhaps the most exciting aspect of this trend is that it means new content is being added to the Public Domain EVERY day!
Creative CommonsTM is in the third public beta of a new licensing designation called CC0. CC0 is a protocol that enables people to WAIVE to the fullest extent possible under applicable copyright law all rights they have and associate with a work so it has no (or minimal) copyright or neighboring rights restrictions attached to it. To the extent the waiver is not legally effective in any jurisdiction, then the protocol takes the form of a nonexclusive worldwide license to exercise all copyright and neighboring legal rights in the work. (http://wiki.creativecommons.org/CC0)
Here is the legal code waiver as proposed by the Creative CommonsTM site (http://labs.creativecommons.org/licenses/zero/1.0/legalcode)
- To the fullest extent permitted by (but not in contravention of) applicable law, Affirmer hereby fully, permanently, irrevocably and unconditionally waives, abandons and relinquishes all of Affirmer’s Copyright Related Rights and associated claims and causes of action, whether present or future, vested or contingent, in the Work, (such waiver, abandonment, and relinquishment, the “Waiver”). Affirmer makes the Waiver for the benefit of each member of the public at large and to the detriment of Affirmer’s heirs or successors.
- Should the Waiver for any reason be judged legally invalid or ineffective under applicable law, then the Waiver shall be preserved to the maximum extent permitted and Affirmer hereby grants to each such affected recipient of the Work a worldwide, royalty-free, non exclusive, perpetual (for the duration of the applicable copyright), non transferable, non sublicensable, irrevocable and unconditional license to exercise Affirmer’s Copyright Related Rights in the Work, which license shall be deemed effective as of the date this CC0 Waiver was applied by Affirmer to the Work.
- No trademark or patent rights held by Affirmer are waived, abandoned, relinquished, licensed or otherwise affected by this CC0 Waiver.
- Affirmer hereby fully and completely disclaims responsibility for clearing rights of other persons that may apply to the Work or any intended use thereof, including without limitation any such person’s Copyright Related Rights (including privacy and publicity rights). Further, Affirmer hereby fully and completely disclaims responsibility for obtaining any necessary consents, permissions or other rights required for such intended use.
- Affirmer understands and acknowledges that Creative Commons is not party to this CC0 Waiver and has no duty or obligation with respect to this CC0 Waiver or use of the Work.
Essentially, CC0 works very much like the current laws regarding the Public Domain with one huge exception: CC0 is regarded as a global license and not country specific, and that point alone could make it superior to simply releasing a work into the Public Domain. Another key difference between CC0 and the Public Domain is how related rights are addressed. With CC0, moral rights retained by the original author(s), publicity and privacy rights pertaining to an individual’s image or likeness depicted in a Work, rights protecting against unfair competition in regards to the Work, and any rights protecting the extraction, dissemination and reuse of data in the Work (such rights all, collectively, the “Copyright Related Rights”) are also waived. The only exceptions I could think of (and I’m sure there are more) are when a work involves more than one contributor or includes individuals other than the copyright holder (such as a photograph that pictures another person. That person’s publicity and privacy rights would not be waived without their consent).
I’m curious to see how the final draft turns out and whether content creators will adopt CC0. As new developments arise, I’ll keep you up-to-date!
For additional reading on the topic: