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Posts Tagged ‘context’

Embracing Change

I’ve always been excited about change. Many people are not. For me, it’s what living is all about because “LIFE” is constantly evolving, constantly vibrating, constantly changing. Change drives discovery and forces new perspectives.
Back in May of 1997, I had a very “enlightening” experience with regard to perspective in the form of a vision. I don’t know what you think or believe about visions, but for me, this was a first and it was rather profound. The core message that came through loud and clear was simply this: “I am going to teach you new ways of seeing things…new perspectives…and you will understand concepts in ways that others have not considered because you’ll be viewing them from a different perspective.”

Eleven years later, I can say with certainty that I have seen things from new perspectives. As a matter of fact, that initial experience was a defining moment in my life and has ultimately resulted in MUCH change for me personally—from my personal views of God to business approaches and relationships. Finding that new way to “see” something has become a driving force in my life, which also means that change has been a driving force in my life.

Of course, the latest change has been my wife’s and my decision to part ways. Lots of change and new perspectives with this decision…and scary as hell. But I have to admit that I am intensely curious as well to see how it goes. In the end, I really hope I “get” the lessons the universe has for me…that’s my goal…because I’ve also learned that, just because we’re presented with change, doesn’t always mean we’ll learn the lessons or benefits from it. That’s important!

So, don’t waste your moment of change. Embrace it, no matter how difficult, and evolve into the next stage of who you are meant to become. And one last thing…if you are not changing…if things are mostly the same with you, it’s time to begin asking “WHY.” The truth is that you can’t keep doing the same things over and over and expect different results. Don’t happen! If you want a result that’s different than the one you’re currently experiencing, you need to change something…period!

What does this have to do with the Internet Marketing business and with the Public Domain? Everything!

Successful product creation and selling is always a delicate balance of mixing the proven with the constantly changing. Ecclesiastes 1:9 states that, “What has been is what will be, and what has been done is what will be done. There is nothing new under the sun.” It’s true…there IS nothing new under the sun, even in business, but “change” requires us to consider “perspective” and “context.” Our perspective and context is what makes our current experience unique…it’s what separates the men from the boys, so to speak.

Consider “Perspective” this way: Perspective is the interrelation in which a subject or its parts are mentally viewed; whereas “context” is the interrelated conditions in which something exists or occurs. So in a sense you could say: Context is “what” it is and perspective is “how” it is, with “it” being whatever you’re referencing (a product, a niche, etc.). The genius behind truly successful sales is in understanding the context and perspective in ways that are different from those who are failing, which is why you can have one person be wildly successful at selling a product online in a certain fashion and another copy that system and fail.

I love the Public Domain because it represents the brilliance of those who lived before us, and while it’s sometimes easy to conclude that the content is old and outdated, nothing could be further from the truth. The real key…the real secret…to succeeding with Public Domain content is simply this…present it within a new context and from a new perspective. That’s where the money is, and in future posts (as I get back into writing since this new change in my life), I’ll be discussing those perspectives.