Posts Tagged ‘content’
A Guest Post by Jeff Herring…
Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.
A funny thing happened along the way…
As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.
Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.
So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.
So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.
Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.
As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.
Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.
So what’s to be learned from all this?
Here are a few learning points about writing and creating content:
1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.
2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.
3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.
4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.
The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.
And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.
Reserve your spot here => http://JeffHerring.com/tony
You know me…if there is a way to create new information products involving photographs or videos, I’m going to figure it out…and then tell YOU!
And my latest “discovery” is pretty freaking cool! I’ve figured out how you can easily shoot VIDEOS with your smartphone and covert them into Kindle Books. This method is PERFECT for “how-to” books, which are HUGE on Amazon!
The BEST news is that you can gain access to this brand-new training that I’ll be teaching LIVE for a simple $7 investment in a great new course called “Super Easy Books.” In SEB, you will discover some amazing methods for creating your first, or next, Kindle book…just like the guy who turned photos of his cat into a Kindle book that makes him money EVERY month (crazy, I know).
When you buy Super Easy Books through my link, you will gain access to my new training on creating Kindle books from Videos as a BONUS! But that’s not all you will be getting from me! You will ALSO gain immediate access to a great webinar training I taught a while back that shows you HOW to turn your Kindle book into a presentation that you can use to teach as a webinar, create video training and MORE!
I’ve ALSO, just today, added ANOTHER bonus to the mix and this one is HUGE! Last year, as a part of my PDX Success Track Group Coaching, I taught my students about publishing to Kindle. The first week we went through HOW to public to Kindle…the second week was an awesome and informative Q&A and the third week was focused on real-life case studies from some of my students. The students paid $497 to gain access to this training live as a part of the 10-week group coaching, but YOU are going to get ALL 3 VIDEOS from this training as a part of my bonus package when you invest in Super Easy Books!
The real-world value of my bonus package is easily $700…and you’re getting it ALL for just $7! WHY? Because I want to see you finally succeed with publishing to Kindle. It’s that simple!
Now…a couple bits of housekeeping…
if you have ALREADY purchased SEB through MY link and have e-mailed your receipt to me, you already have access to ALL the bonuses.
If you purchased SEB through someone else’s link already, you will need to purchase it AGAIN through my link (what’s another $7…seriously for ALL the BONUSES?) Share the second purchase with a friend or colleague! THEN…e-mail me your receipt so I can verify your purchase!
If you want ACCESS to ALL my bonuses, here’s what to do next…
1) Click this link and invest in your copy of “Super Easy Books.”
2) E-mail me a copy of your receipt to: tonysbonus [at] gmail [dot] com
I will verify your purchase as having been through the link aboveI
3) I will send you the access information for the BONUS webinar registration info and the other bonuses. I will get that info out to you in the next 24-36 hours! That’s it!
At one time or another, you have likely heard the expression: “Possession is nine-tenths of the law.” It’s true! It essentially means that ownership is easier to maintain if one has possession of something. Then again, that IS the trick isn’t it?!
While this axiom primarily referred to property issues, the same holds true for content for your information products. One of the biggest stumbling blocks I see SO many struggling with is the lack of content. And if you want to create and sell ANY kind of information product (and you should), you need content! Kindle and print books, webinars, membership sites and more ALL need content. It’s obvious, right?
That’s one of the primary reasons I’ve been such a HUGE fan of Public Domain content. Not only is it quality, PROVEN content, but there is TONS of it!! Of course, you have to know WHERE to find it, don’t you?
You can’t find what you don’t know to look for…
I say that ALL the time because it’s true. How can you find and possess something if you don’t know it exists or where to find it? That’s where Public Domain Profit Centers comes in super handy! It reveals over 500 of the best websites for finding all types of content in the Public Domain. And this weekend, you can discover ALL the content you’ll ever need for less than the cost of dinner for two at a nice restaurant.
I’ve also thrown in a bunch of great bonuses and advanced training just to make sure you get WAY more than your money’s worth! It’s how I roll…grin. Get started this weekend by clicking the link below. Don’t wait too long though because this special offer ends Sunday!
Over the past several years, I’ve explored pretty much every type of content available in the Public Domain, from books and magazines to patents, videos and more. In that time, I concluded that I had pretty much seen it all…that there were no new surprises available for me to discover. Recently, I discovered I was wrong.
I put together a two-page report that explains my discovery. Don’t let the small page count fool you…what I’m revealing in these two pages is HUGE! Find out for yourself!
My new “Photo Nature Secrets” course begins tonight, are you joining us? If you LOVE Nature photography and have always wanted to improve your photos to look like the ones in magazines, this is the course for you…even if you only have a point-n-shoot! You will even discover how you can profit from those amazing Nature photos you will be taking!
Sign up here: http://photoprofitsecrets.com/photo-nature-secrets/
When you register for the “Photo Nature Secrets” webinar series, you will also qualify to receive exclusive access to my new “On-Location Photoshoot” video series that I will be taping to go along with the course! On-Location Photoshoot #1 will look at product creation and some of the methods I use to create products from my Nature Photos. On-Location Photoshoot #2 will take us to Hershey Gardens where we will get up-close and personal with the luscious fields of flowers and their amazing Butterfly House! On-Location Photoshoot #3, we will explore Ohiopyle State Park, where we will shoot raging rivers, landscapes. Finally, On-Location Photoshoot #4, we head to the beach to experiment with sunrises, nighttime shots, starfields and much more!
You will not want to miss them!
As with “Photo Profit Secrets,” we also have a dedicated Facebook Group. With this course, however, I am adding a new element. At the end of the series, I will be compiling the photos submitted for homework from all the participants to create a group Photobook! Once it is published, each participant will be able to buy your own copies at cost to keep or sell. I’m really excited about this because I know each participant will be contributing great photos! Join us HERE:
You’re at a conference and you see someone you recognize. Smiles flash and you rush together to exchange hugs and greetings. It’s been a while and you’re excited to see each other. During the course of catching up, your friend asks if you have a copy of their new book. “No,” you respond, “I didn’t even know you wrote a book! I’d love a copy!” They take a book out of their briefcase, open the front cover, and write a special note. You flip through it and express congratulations.
“So have you created any new products, lately?” they ask. You go on to share about your latest webinar series and e-book you created. It’s selling well and they are excited for you. And that’s when the awkwardness begins. You’d love to share it with them, but since it’s digital, you have to e-mail them the login information later, if you remember to. Even though it’s a great product, sharing a link with your friend feels impersonal. That night, you flip through their book and you think, “I need to create a physical book.”
I LOVE creating digital products…love them. They’re easy for me and can be sold any time of the day or night without my personal involvement at all. It’s the ideal product scenario…almost. Here’s the thing…even though I’m pretty prolific (I’ve created over 60 products), the products I love to show off the most are the physical ones! Why? Because you can actually SHOW them to people and GIVE them away. Of course, you can sell them too! The truth is that, as tactile humans, we “need” to feel the touch of things. It makes them more “real” somehow. And because of the “realness” factor, we assign physical products a greater perceived value.
Let me ask you a question…as a professional photographer, if I were to offer you a high-resolution digital copy of one of my photographs or a framed print, which would you take? You would obviously take the framed print because you can SHARE it easier with others. Visitors to your home would be able to see it hanging in your office or den and comment how amazing it looks. You could then thank them and share how it was a gift from your friend. Physical products establish a connection with your peers and audience that digital products will NEVER create.
I recently attended NAMS6 in Atlanta. David Perdew, the event creator, invited me to join the faculty and this was my first event. Knowing that I would have requests for business cards while there, I decided to do something different. I purchased greeting card blanks and envelopes at the local craft store and had 4” X 6” prints of some of my favorite photographs printed at Target. Using two-sided tape, I attached the photos to the blank cards and signed my name on them. On the back of the card, I pasted a shipping label that included my contact information.
At the conference, when someone requested a business card, I pulled out my 5” X 6.5” greeting cards and let them pick their favorite photo. People loved them! A few people asked for more than one. Now let me ask you…when is the last time someone asked you for multiple copies of your business card? Do you think my card will stand out compared to ALL the other business cards collected given it’s MUCH larger than the others? Sure it will! One last thing…David asked we all put our business cards in a bucket for prize drawings. Do you think mine card was easy for the person drawing the cards to find? You bet! I won a portable drive!
The point I want to make here is that, if you want to truly have an impact on your audience, you HAVE to create physical products! You should have a book at the very least. Now before you start thinking that making physical products is hard, I’m going to stop you right there because it’s just not true! Take my cards, for instance. If you can apply two-sided tape to a photo and position it on a blank card, you can make your own. That’s just one example of many…you get the idea! It’s only hard if you make it hard.
Just like with digital products, creating the “right” physical products requires good market research, the right tools and content! The selling process is also a bit different as well. Fortunately for you, I have demystified the process of creating physical products in my course, “Physical Product Success Secrets.” Over the course of four videos, I share a clear plan of how to create your own physical products. Video #1 covers the Mechanics of creating products. Video #2 dives into Research. Video #3 explores the different type of products you can create (and how), while Video #4 lays out how to market and sell those products. Did you know that with physical products, you can tap into a stream of 175 million “buying” prospects that you don’t have access to with digital products? Yep! I show you how in “Physical Product Success Secrets!”
And…by the way…THIS weekend (Labor Day), you can get started with creating your OWN physical products for less…I’ve discounted the course for the next 4 days! Finally, you won’t have to feel left out when you’re at your next family gathering, conference or event. Think about how good it’s going to feel to jot a note and share your product with a smile, knowing that you’ve just touched another person’s life. How cool is that?!
I am in Atlanta this weekend attending NAMS (Niche Affiliate Marketing System) hosted by David Perdew. It’s my first time here and I love it. The level of content and networking has been amazing…and it’s just Day One! I’m especially excited about it because I was invited to join the NAMS faculty and will be
teaching at the January event.
Today, David shared something with us that I HAD to share with you. I don’t recommend many programs from other people, but this is so awesome, you will
want to check it out! David’s new MyNAMS site that has some of the best Internet training I have ever seen…serious. As a matter of fact, I believe in this content SO MUCH, I want to make you an offer that shows how serious I am.
For everyone who signs up before 5pmEDT, Sunday, I will GIVE you a copy of my original product on magazines, “Public Domain Magazine Secrets.” I will also throw in some other goodies as a bonus…but ONLY for those who sign-up for MyNAMS using the link below.
Why am I doing this…because I want you to realize that, after spending hundreds, if not thousands of dollars on learning Internet Marketing, that you can
access the answers you’re STILL missing for simply $9.70…that’s it! So, for less than $10, you gain access to “Public Domain Magazine Secrets”, which
has sold for as much as $97, and, in MyNAMS, you will gain access to:
* $497 Workshop ticket price reduced to the no-brainer price of $97 for members only
* Weekly product and tools for your websites and blogs
* Royalty free music
* Niche Virtual Real Estate website
* Weekly training webinar
* Monthly Step-by-Step Mindmap
* Product download, product review and (and affiliate links to sell the product)
* Monthly Q&A call
* Monthly Member Website Review
* Brandable reports with affiliate links
And much much more!
So here is what I want you to do next…
Click on the link below and read through this powerful limited opportunity. Click on the order link and enter the coupon code MYNAMS90 to receive the 90% discount. I have already joined…you should as well. Once you’ve received your confirmation e-mail, send a copy of it to: publicdomainexpert [at] gmail.com. After Monday, I will send you your copy of “Public Domain Magazine Secrets!”
Go get it now!
Imagine…all the quality training listed above for less than the cost of a pizza per month.
PS – I am out to outsell Connie Green for this site. We both believe in it, which is why we are both promoting it! Well, she’s still in first and I’m second…help me show how serious you are about your online business by joining me in taking the lead and gaining access to amazing training for under $10! Sign-up now. You will NOT regret it!
As you know, this weekend marks Father’s Day, a special time to honor our Dad’s. If your Dad is still living, make sure you let him know what he means to you. If he has passed on like my Dad, take a few moments to reflect on one special moment you and your Dad spent together. For me, I’m going out to shoot photos, just like he and I used to do together!
To celebrate this special day, I decided to do something special…offer a special 25% discount off of many of my most popular products…some of which I’ve never offered at a discount before now! It’s the perfect time to invest in your business and future by investing in yourself…and for the next two days, you can invest less and gain more!
Here is what to do next:
- Click on the link (or links) to the product(s) you want to invest in and redeem your 25% discount.
- Click the order button on the Sales Page
- On the Order Page, enter FATHER into the Coupon Code area below the total and click “Apply.”
- The discounted price should then be reflected in the total.
- Finish the checkout process. That’s it!
If you’re like me, you love to learn anything new that will help move your business and income to the next level. This weekend is the perfect opportunity
to do that and save some cash!
Committed to your ongoing success!
PS: On Tuesday, I’m revealing all my secrets to creating amazing book and product cover designs. Watch for the announcement. This will be a first!
Over the past several days, I’ve been sharing some in-depth strategies and insights on how to use Public Domain content to create Physical Products. With top traffic sites like Amazon, eBay, Etsy and others pulling in a whopping monthly
traffic volume of over 175 million consumers, it is INSANE to NOT be selling products on those sites!
The great news is that, with the vast collection of Public Domain available to us, is it easier now than ever to create and sell products on those sites. And that leads me to a VERY exciting announcement!
I just released the details on a brand-new webinar series I am teaching called, “Physical Product Success Secrets” where I will be sharing all the latest marketing research, product creation strategies and much more! This series will share,
step-by-step, how you can add profitable physical products to your business and benefit from the massive amounts of consumers looking for YOUR products. I will show you how to determine what sells and what doesn’t, the types of products
you can create (and how to do it), where to sell them online AND offline, and much more!
You can get all the details on how to get started here. You do NOT want to miss this:
It appears I struck a chord with the last two posts on creating physical products. I appreciate all the comments and feedback. In this post, I decided to up-the-ante by sharing a clever research strategy and combine it with another sneaky method for finding high-rez Public Domain images. This approach isn’t being taught anywhere so you’re learning it here first!
Imagine how powerful it would be to have 3.5 million art-buying consumers tell you exactly which Public Domain images they like to purchase. Information like that could revolutionize your “art” business, couldn’t it? Think about it…one of the keys to succeeding in business is to know what your prospects want (or the problem they need solved) and providing them with the answer. So, if we had a way where buying customers, and LOTS of them, would tell us what they like through their consistent purchasing decisions, the results would be a good indicator of what WE should consider selling as well, right?
Good news! That is EXACTLY what I am going to show you in this post! There are two websites online that sell a massive amount of art posters: AllPosters.com and Art.com. Between the two websites, they receive 3.5 million unique visitors per month. That’s HUGE! Plus, with each site offering around 500,000 art choices, it becomes pretty easy to consider that we may be able to identify buying trends. What’s cool is that both sites make our covert research pretty easy! Let’s get into the process. It works the same for both sites.
The first step in the process is to identify what the best-selling images are on each site. Below are screenshots that show you where to click to discover that information for each site. On AllPosters.com, you want to click on the circled link, “View more in ‘category’ (Bestsellers)”. On Art.com, click the “Bestseller” link in the top navigation bar.
Once you get to the Bestseller section of each website, you will notice that you have several style options. I typically look at the “Fine Art” and “Vintage” bestsellers, since many of those bestsellers are actually from the Public Domain. The screenshot below shows the top-sellers in the Fine Art category on AllPosters.com. I also want to point out that AllPosters.com is SO kind to actually tell us the copyright date for the art that was purchased! How kind of them…grin.
Now we could stop there and, with just a little time, you would gain valuable insight into which images consumers are purchasing the most…valuable info! But I’m not planning to stop there. It’s great to know WHAT people are buying, but what about finding the actual files for the images so that you can sell the same images (or related ones) yourself? Check this out…let’s pick an image, like the “Great Wave” image in the #3 position and right-mouse click on it. Choose “Copy Image Location.”
Next we are going to open a new tab and visit the site, TinEye.com. Once there, we want to “Paste” the URL we just copied at AllPosters.com into the “Enter image address” section and click “Search.”
TinEye will search through 1.8 billion images and return results that are identical or similar to the image URL you entered. Once the results are returned, you want to sort the results by “Biggest Image.” You will notice in the result below that our largest result is 4,335 X 2,990 pixels…large enough for us to print a decent 16″ X 20″ print! How cool is that? And, we know that the image is in the Public Domain because AllPosters.com listed the copyright date as 1829!
I hope you see the power in this strategy! Now, to be completely transparent, you will NOT find high-resolutions of EVERY image using the method I just showed you. However, it’s likely that you WILL uncover MORE images than you are currently aware of. Now, for the sake of completeness…let me show you another site that you can ALSO use to find similar image results. That site is GazoPa.com. The process for this site is very similar to that of TinEye, but the results work a little different. Below is a screenshot of my result using the same image URL.
You can see that GazoPa found the same size image as our results turned up using TinEye. I have found in some cases, however, the one site might return results that the other doesn’t, which is why I usually check both!
Okay…that’s it. In just a short period of time, we have not only identified some of the top-selling art images online, but have also discovered a way to connect us with some of those digital files as well so that we can create our OWN versions of those best-selling posters! Go have fun with it!