Stories of shapeshifting exist in every culture and take on many forms of transformation…from Zeus in Greek Mythology to the recent Twilight series where members of the Quileute tribe shapeshift into wolves. Even in our childhood stories we see the Beast transform into a Prince in “Beauty and the Beast”…and let’s not forget the infamous Frog looking for that special kiss. But what do these “myths” of shapeshifting have to do with Public Domain content? Plenty!
Content from the Public Domain…whether it exists in the form of a book, a magazine, a photograph or something else…was already established, proven if you will, in that form. The books were already published and read by thousands or tens of thousands of people…the same with magazines. But because that book or magazine is now in the Public Domain, we can legally use its content for anything we choose without any type of royalty or legal recourse. And there are a LOT of ways that we can adapt, or shapeshift, that content.
As an example, take a look at the text found HERE. It’s an article I scanned from a 1950’s Popular Photography magazine in the Public Domain. It’s a great article, and certainly relevant still today. Now, in its original form, it was a magazine article. How can we shapeshift that content into new forms? Here are some thoughts…
- A Blog Post
- An Article on Article Sites
- Break-up for an Autoresponder Series
- A Free Report
- Record an Audio Version for a Podcast
- Turn into a Powerpoint Slide Video
- Read Live on a Video Camera
- Discuss on BlogTalkRadio
- Include in an E-Zine
- Use as a Chapter of an E-Book or Print book
- Create a Squidoo Lens from It
- Re-Publish in a New Print Magazine
And so, as you can see from the dozen samples above, it’s pretty easy to shapeshift just about ANY text content from the Public Domain into a new form…whether free or as a money-making product. The same is true for images. Take the image of Sitting Bull shown below, for instance. On the left is the original image from the Public Domain. On the right is a new image I created in Photoshop from the original.
Now, with this new image (or even with the old one quite honestly), I could shapeshift it into…
- A T-Shirt Design
- A Poster
- A Skateboard Design
- A Blanket or Tapestry
- A Mousepad
- A Coffee Mug
- Any of the Other Products on CafePress or Zazzle
- A Postage Stamp Design
- An Illustration for an Article
- A Fine Art Canvas Framed Print
I think you get the picture (no pun intended). And the best part is that I can create nearly endless variations of new art based on that one original photograph from the Public Domain. Shapeshifting at its best!
So, hopefully, this post has inspired you to consider doing a little shapeshifting of your own. The possibilities are are waiting for your own innovation and creativity. And like it says in my blog header graphic:
Proven Content + Creative Innovation = Successful, NEW Products!
Learn MORE about how to “shapeshift” Public Domain Content HERE: