The hottest sermon being preached so eloquently these days by the the “Ministers of Marketing” is VIDEO, VIDEO, VIDEO. And I’ll be honest with you…I’ve been saying (and creating) VIDEO as well. It made perfect sense until I realized I was making a HUGE mistake with regard to AUDIO products!
While it’s true that video is extremely powerful and should definitely be a part of your marketing and business-building strategies, video will NEVER have the flexibility that audio has.
All the signs were right there staring me in the face. One marketing buddy has been quietly making a killing with audio products. Another buddy has been wowing the corporate world with his wisdom on the power of podcasts.
As I’ve said before, you will NEVER be able to watch videos WHILE you drive. You will NEVER be able to read the latest e-book WHILE taking your early-morning run. Video will NEVER replace audio…compliment, yes, replace, never. One only has to consider the phenomenal growth of iTunes, Rhapsody and other on-demand sites to realize that audio is HUGE…and it’s here to stay! Let’s look at this a slightly different way by posing a question…
“How many people do you know (including children) who do NOT have some sort of portable device (MP3 player or cell phone) to listen to audio?”
Exactly! Now allow me to ask you another question…
“WHY would you IGNORE such a MASSIVE market with your business? It’s crazy when you think about it that way, isn’t it?”
Well all this “audio stuff” FINALLY got my attention enough to compel me to dig into the Public Domain to see if there was content worth using there. I mean, after all, if Public Domain really IS the big deal I keep saying it is, then you would THINK that there might be something worth using for product creation in the Public Domain.
So after a LOT of digging and testing AUDIO stuff over the last several months, I only have three words to share with you about what I discovered…
OH MY GOD!
Boy was I ever missing the boat (and you are too). Well…to stay true to form with the high-quality content I’ve shared in the past about Public Domain books, magazines, images and patents, I’ve brain-dumped my business-changing discoveries, and you can find out for yourself just what I uncovered. And also let me say this…if you aren’t creating audio products YET, that’s about to change.
The truth is that it is SUPER easy to get stuck in the SAME ways of doing things and expecting different results. That axiom has been a guiding factor in my life and often challenges me to question (in a good way) my efforts. I’m NOT talking about doing something different for different sake…not at all. But if you’re doing the same things and not getting results then it’s time to make a shift!
“Create Audio Products” is the result of a genuine “whack myself in the head” (in true Homer Simpson form) realization that I NEEDED to do something different because creating audio products made MASSIVE sense. and I was overlooking it. Audio has the greatest reach of ANY medium because you can take it (and enjoy it) ANYWHERE!
So if you are currently NOT creating audio products, it’s time to break the cycle of insanity and join the rest of us. The process is a simple one and is what I share when I teach YOU to “Create Audio Products!“