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Succeeding with Physical Products: It’s in the Numbers!

As information product developers, we often spend a lot of time trying to get traffic to our websites so that we can increase sales. More traffic = more sales…or so the theory goes. But we often get SO focused on “digital products” and “traffic getting” that we miss some huge opportunities for capitalizing on massive traffic that already exists. The catch, however, is that to benefit from this traffic, we need to sell PHYSICAL products, not digital ones (with one exception which I’ll address later).

I love creating digital products as much as the next person. They’re fast and easy to manage. But with the abundance of “physical product” traffic that is available, it’s time to re-think your product creation process. The truth is, that in many cases, your digital products can easily make the jump to physical with minimal effort. You will understand what I mean when I reveal the traffic sources.

I’ve been conducting a LOT of research and testing on sites like the ones I’m about to share BECAUSE of the traffic volume they receive…that’s the ONLY reason. The numbers are simply too big to ignore! As a matter of fact, I will go so far as to say that if you are not selling on ALL (or at least most) of the sites I’m about to mention, you’re missing a huge opportunity to boost your income. And the BEST news (as far as I’m concerned) is that Public Domain-based products are PERFECT for these sites! What websites am I talking about? Here is the list along with their traffic numbers (from Compete.com):

  • Amazon.com (82.1 Million Visitors per Month)
  • eBay.com (67.2 Million Visitors per Month)
  • Etsy.com (6.5 Million Visitors per Month)
  • Zazzle.com (5.7 Million Visitors per Month)
  • CafePress.com (5.2 Million Visitors per Month)
  • iOffer.com (1.9 Million Visitors per Month)

When it comes to selling physical products, the above sites are the cream of the crop. There are addition sites out there with traffic numbers under a million per month, but these six sites should be a part of your product-selling strategy…period…simply because of the traffic. Think about it, is it easier to create a river or stand in the middle of one? Obviously the latter approach is easier. By offering your products on the sites above, that is essentially what you’re doing…standing in the flow of their existing traffic!

So…what should you be selling there? Be smart and do your research. Find out what people are already buying and them sell them more of the same! Most of the sites offer best-seller listings…use them! And with today’s on-demand technologies, turning Public Domain content into physical products to sell couldn’t be easier!

Here are a few places to begin your research on the top three sites:

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