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Planning Ahead with Product Creation

Many information marketers today create and sell digital only products and do quite well with that method of delivery. Personally, it’s my favorite form of product creation. No physical production costs, shipping issues, etc. Plus the customer has instant access to your product, 24/7. However, having said that, I believe it’s STILL important to PLAN for physical product creation…even if you only intend to offer your product in digital form. Here’s why…

Whether you are designing a product (book, video or audio) for physical production, all the processes are the same as far as pagination, cover design, book editing, video editing, etc. so why NOT plan for physical? So ALWAYS plan for physical but offer as digital…whether you’re creating online videos and need a digital cover for those, offering an MP3 and need a cover for that, or an e-book. There is always a chance you may want to go physical…DVD series, CD, print book, whatever. If you plan for it in the beginning, you’re covered…plus it doesn’t require additional work to design high-res. However, if you design for web only and then decide to go the physical route, you have to re-create everything, which is a waste of time, effort and money. Not good.

Almost none of my products are currently available in print or physical form, but every one of them have been designed that way, just in case. Every online video series I’ve created and sold has print resolution covers designed for them. Every e-book I sell has print resolution covers designed for them and every video can easily be re-rendered at DVD or HD resolution for physical products. You should consider doing the same.

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