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Archive for the ‘product creation’ Category

Easy App Formula

Chances are that you have a smartphone FULL of apps…some you use, most you don’t…grin. I LOVE apps because they give me the ability to simplify tasks, create stuff, entertain me, find me a great place to eat (or just FIND me…lol), and more!

I’m sure that, at one time or another, you’ve had the SAME thought that I have…”I wish I knew how to make a cool app like THIS!” But then we justify away the dream…it’s probably hard…and expensive…and I don’t know coding…and on and on!

But what if I told you it didn’t HAVE to be hard? What if I told you that a buddy of mine figured out how to make it easy? And what if I told you that, for a limited time, you can access the strategies for creating your OWN app for less than what you’ll pay for dinner tonight?

So you might be thinking…

“Great…another shiny object!” And perhaps you’re right…it could be. But this is ONE shiny object I’ve been paying attention to for a while now (yes…I have my own app in development!). I’ve been paying attention to apps for one simple reason…an app as simple as turning your smartphone flash into a flashlight sold over a million copies at $.99! Yeah…exactly!

This is worth you while to invest in while it’s available at the silly low introductory price…EVEN if you set it aside for now to focus on later! And to enhance your app skills even more, I’ve decided to offer one of my own, step-by-step app creation trainings at no cost for everyone who decides to jump on this opportunity!

Here is what to do next…

Step One:
Click the link below and pick up “Easy App Formula”
(It’s just $7 bucks with all the bonuses!)

http://pdx7.com/go/app

Step Two:
E-mail me your receipt to:
tonysbonus [at] gmail [dot] com

I will get your bonus training link out to you as soon as possible! The App Video Training Bonus is loaded up and ready for you to watch!

Step Three:
Make an app! I can’t wait to see what you do with this training!

Here is the link:

http://pdx7.com/go/app

Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)

A Guest Post by Jeff Herring…

Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way…

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.

Reserve your spot here => http://JeffHerring.com/tony

10 Proven Writing Models

Tonight on the Expert Media Show, my weekly, no-cost webinar series, I will be sharing “10 Proven Writing Models” you can use to write your first (or next) book (YES…one of them is Public Domain content…grin). You can EVEN use them to create nearly ANY type of Information Product as well. This is going to be a fun episode you will not want to miss!

You can register for the weekly series (if you haven’t already) HERE:

http://expertmediashow.com/register

Physical Product Envy…

You’re at a conference and you see someone you recognize. Smiles flash and you rush together to exchange hugs and greetings. It’s been a while and you’re excited to see each other. During the course of catching up, your friend asks if you have a copy of their new book. “No,” you respond, “I didn’t even know you wrote a book! I’d love a copy!” They take a book out of their briefcase, open the front cover, and write a special note. You flip through it and express congratulations.

“So have you created any new products, lately?” they ask. You go on to share about your latest webinar series and e-book you created. It’s selling well and they are excited for you. And that’s when the awkwardness begins. You’d love to share it with them, but since it’s digital, you have to e-mail them the login information later, if you remember to.  Even though it’s a great product, sharing a link with your friend feels impersonal. That night, you flip through their book and you think, “I need to create a physical book.”

I LOVE creating digital products…love them. They’re easy for me and can be sold any time of the day or night without my personal involvement at all. It’s the ideal product scenario…almost. Here’s the thing…even though I’m pretty prolific (I’ve created over 60 products), the products I love to show off the most are the physical ones! Why? Because you can actually SHOW them to people and GIVE them away. Of course, you can sell them too! The truth is that, as tactile humans, we “need” to feel the touch of things. It makes them more “real” somehow. And because of the “realness” factor, we assign physical products a greater perceived value.

Let me ask you a question…as a professional photographer, if I were to offer you a high-resolution digital copy of one of my photographs or a framed print, which would you take? You would obviously take the framed print because you can SHARE it easier with others. Visitors to your home would be able to see it hanging in your office or den and comment how amazing it looks. You could then thank them and share how it was a gift from your friend. Physical products establish a connection with your peers and audience that digital products will NEVER create.

I recently attended NAMS6 in Atlanta. David Perdew, the event creator, invited me to join the faculty and this was my first event. Knowing that I would have requests for business cards while there, I decided to do something different. I purchased greeting card blanks and envelopes at the local craft store and had 4” X 6” prints of some of my favorite photographs printed at Target. Using two-sided tape, I attached the photos to the blank cards and signed my name on them. On the back of the card, I pasted a shipping label that included my contact information.

At the conference, when someone requested a business card, I pulled out my 5” X 6.5” greeting cards and let them pick their favorite photo. People loved them! A few people asked for more than one. Now let me ask you…when is the last time someone asked you for multiple copies of your business card? Do you think my card will stand out compared to ALL the other business cards collected given it’s MUCH larger than the others? Sure it will! One last thing…David asked we all put our business cards in a bucket for prize drawings. Do you think mine card was easy for the person drawing the cards to find? You bet! I won a portable drive!

The point I want to make here is that, if you want to truly have an impact on your audience, you HAVE to create physical products! You should have a book at the very least. Now before you start thinking that making physical products is hard, I’m going to stop you right there because it’s just not true! Take my cards, for instance. If you can apply two-sided tape to a photo and position it on a blank card, you can make your own. That’s just one example of many…you get the idea! It’s only hard if you make it hard.

Just like with digital products, creating the “right” physical products requires good market research, the right tools and content! The selling process is also a bit different as well. Fortunately for you, I have demystified the process of creating physical products in my course, “Physical Product Success Secrets.” Over the course of four videos, I share a clear plan of how to create your own physical products. Video #1 covers the Mechanics of creating products. Video #2 dives into Research. Video #3 explores the different type of products you can create (and how), while Video #4 lays out how to market and sell those products. Did you know that with physical products, you can tap into a stream of 175 million “buying” prospects that you don’t have access to with digital products? Yep! I show you how in “Physical Product Success Secrets!”

And…by the way…THIS weekend (Labor Day), you can get started with creating your OWN physical products for less…I’ve discounted the course for the next 4 days! Finally, you won’t have to feel left out when you’re at your next family gathering, conference or event. Think about how good it’s going to feel to jot a note and share your product with a smile, knowing that you’ve just touched another person’s life. How cool is that?!

 Get Started with Physical Products!

Up Against a Wall

The past few posts on using art for physical products…and specifically for prints…has created quite a stir. Paul even went so far as to say:

“Incredible article Tony. This one post is the basis of a potentially full-time job, all by itself. They should start calling you “Mr. Value.”

I like the sound of that…grin.

The truth is that Paul is right…what I’ve shared, and continue to share, can create a great income for you. That’s why I’m sharing it. There is big money in art (in case you haven’t figured that out yet). And so, to continue the discussion on how to profit from art even further, in today’s post, I am going to share a new resource that I just started using. I’m really excited about this company because their business model is awesome, their products and price points are great, and the truly understand third-party fulfillment!

Wall Hogs offers a unique spin on how to “hang” your art on your walls. While they DO offer poster prints, those are NOT why you need to use this company. They offer a technology much more “sexy” than poster prints. They actually give you the ability to produce your artwork or photos as removable vinyl cutouts that adhere directly to your wall. It’s likely you have seen this before. What is amazing about this company, however, is that their prices are reasonable and they make it simple to be a reseller for their services. I like that!

Recently, I uploaded a piece of art that was based on a Public Domain image and initially created as a t-shirt design. the upload process was straight-forward and easy. A minute or two and a Paypal payment later, my artwork was in-process for a 12″ wide vinyl cutout. And the cost? Just $12.99 plus a buck and change for shipping. Resellers get 25% off of those prices.

As you would imagine, my brain is spinning. The opportunities are huge. Wall Hogs is going to get a LOT of business from me. They should get a bunch from you Public Domain Image fanatics out there as well! To learn MORE about the services Wall Hogs offers and to get your own vinyl cutout made (you HAVE to try this…seriously!), check out their website HERE! I highly recommend them!

BTW…what I’ve been sharing in these posts is just the tip of the iceberg compared to what I’m planning to reveal in my upcoming webinar series, “Physical Product Success Secrets.” This new series may be one of the most important series I present this year on how you can build a profitable business using proven content from the Public Domain. Get all the details and sign up here:

Physical Product Success Secrets

Oh, and everyone who signs up by January 26th gets an insane bonus I’ve NEVER offered before…trust me, you would be crazy to pass this up!

Physical Product Success Secrets

Over the past several days, I’ve been sharing some in-depth strategies and insights on how to use Public Domain content to create Physical Products. With top traffic sites like Amazon, eBay, Etsy and others pulling in a whopping monthly
traffic volume of over 175 million consumers, it is INSANE to NOT be selling products on those sites!

The great news is that, with the vast collection of Public Domain available to us, is it easier now than ever to create and sell products on those sites. And that leads me to a VERY exciting announcement!

I just released the details on a brand-new webinar series I am teaching called, “Physical Product Success Secrets” where I will be sharing all the latest marketing research, product creation strategies and much more! This series will share,
step-by-step, how you can add profitable physical products to your business and benefit from the massive amounts of consumers looking for YOUR products. I will show you how to determine what sells and what doesn’t, the types of products
you can create (and how to do it), where to sell them online AND offline, and much more!

You can get all the details on how to get started here. You do NOT want to miss this:

Physical Product Success Secrets

Covert Art Research

It appears I struck a chord with the last two posts on creating physical products. I appreciate all the comments and feedback. In this post, I decided to up-the-ante by sharing a clever research strategy and combine it with another sneaky method for finding high-rez Public Domain images. This approach isn’t being taught anywhere so you’re learning it here first!

Imagine how powerful it would be to have 3.5 million art-buying consumers tell you exactly which Public Domain images they like to purchase. Information like that could revolutionize your “art” business, couldn’t it? Think about it…one of the keys to succeeding in business is to know what your prospects want (or the problem they need solved) and providing them with the answer. So, if we had a way where buying customers, and LOTS of them, would tell us what they like through their consistent purchasing decisions, the results would be a good indicator of what WE should consider selling as well, right?

Good news! That is EXACTLY what I am going to show you in this post! There are two websites online that sell a massive amount of art posters: AllPosters.com and Art.com. Between the two websites, they receive 3.5 million unique visitors per month. That’s HUGE! Plus, with each site offering around 500,000 art choices, it becomes pretty easy to consider that we may be able to identify buying trends. What’s cool is that both sites make our covert research pretty easy! Let’s get into the process. It works the same for both sites.

The first step in the process is to identify what the best-selling images are on each site. Below are screenshots that show you where to click to discover that information for each site. On AllPosters.com, you want to click on the circled link, “View more in ‘category’ (Bestsellers)”. On Art.com, click the “Bestseller” link in the top navigation bar.

Once you get to the Bestseller section of each website, you will notice that you have several style options. I typically look at the “Fine Art” and “Vintage” bestsellers, since many of those bestsellers are actually from the Public Domain. The screenshot below shows the top-sellers in the Fine Art category on AllPosters.com. I also want to point out that AllPosters.com is SO kind to actually tell us the copyright date for the art that was purchased! How kind of them…grin.

Now we could stop there and, with just a little time, you would gain valuable insight into which images consumers are purchasing the most…valuable info!  But I’m not planning to stop there. It’s great to know WHAT people are buying, but what about finding the actual files for the images so that you can sell the same images (or related ones) yourself? Check this out…let’s pick an image, like the “Great Wave” image in the #3 position and right-mouse click on it. Choose “Copy Image Location.”

Next we are going to open a new tab and visit the site, TinEye.com. Once there, we want to “Paste” the URL we just copied at AllPosters.com into the “Enter image address” section and click “Search.”

TinEye will search through 1.8 billion images and return results that are identical or similar to the image URL you entered. Once the results are returned, you want to sort the results by “Biggest Image.” You will notice in the result below that our largest result is 4,335 X 2,990 pixels…large enough for us to print a decent 16″ X 20″ print! How cool is that? And, we know that the image is in the Public Domain because AllPosters.com listed the copyright date as 1829!

I hope you see the power in this strategy! Now, to be completely transparent, you will NOT find high-resolutions of EVERY image using the method I just showed you. However, it’s likely that you WILL uncover MORE images than you are currently aware of. Now, for the sake of completeness…let me show you another site that you can ALSO use to find similar image results. That site is GazoPa.com. The process for this site is very similar to that of TinEye, but the results work a little different. Below is a screenshot of my result using the same image URL.

You can see that GazoPa found the same size image as our results turned up using TinEye. I have found in some cases, however, the one site might return results that the other doesn’t, which is why I usually check both!

Okay…that’s it. In just a short period of time, we have not only identified some of the top-selling art images online, but have also discovered a way to connect us with some of those digital files as well so that we can create our OWN versions of those best-selling posters! Go have fun with it!

Art Print Creation Strategies

In my last post, I shared about the importance of creating and selling physical products. It’s a must-do part of your business for more reasons than just making money (like building credibility, new markets, etc)! In this post, I thought I’d continue the discussion by focusing on one of my favorite types of physical products: Art Prints. I’ve been conducting a lot of research on price and quality and have identified the best options for getting high-quality, low-cost prints made.For definition-sake, an art print can refer to any type of printed image, from maps and photographs to labels and posters.

It used to be that if you wanted to produce art prints, say 18″ X 24″ or 24″ X 36″, you had to go to a printer and have them produced in mass quantities to make them cost effective. When I managed the commercial printing companies in the late ’80s and early ’90s, my pricing model started with a base price whether you were printing one copy or thousands. The cost of creating a negative and plate for a job as well as the press startup were always the same. And if you wanted a 4-color job, it was expensive…especially in low quantities. Of course, with digital printing and large-format inkjet printers, all that has changed…and the pricing, if you know where to look, is pretty amazing.

Previously I mentioned Zazzle and CafePress as important considerations for creating and selling physical products. I still believe that, especially when it comes to testing new markets or product designs. But for long-term product creation…art prints for our example today…they are NOT good solutions. When I compare pricing models in just a moment, you’ll see why.

Two of the most popular art print/poster sizes are 18″ X 24″ or 24″ X 36″ and there are several options for having them produced. Some companies (like Zazzle or CafePress) will allow you to purchase just one copy. Other companies require a minimum quantity purchase (typically 100). Of course, in many cases, buying in quantity means a cheaper cost per unit, as we will see. In some cases, however, you may only want to purchase one print initially to test the market, and then increase printing numbers from there. Let’s take a look at our current pricing options for Art Prints.

(Prices are Cost per Print and do not include S/H fees)

Zazzle.com: 18″ X 24″: $19.95 24″ X 36″: $34.95

CafePress.com: 16″ X 20″:  $16.00 23″ X 35″: $19

ShortRunPosters.com: 18″ X 24″: $2.97 24″ X 36″: $9.97

As you can see, the best option by far is ShortRunPosters.com. Their quality is excellent and are, in my opinion, the best solution for short-run art prints/posters. If you find that you need 100 or more art prints of the same image (such as for a promotion or of an image that is selling well), there are better options that will drive your costs down even further. I recently found a company I had not heard of, JiperorPrint.com, who produces all types of printing including posters. While they require minimum runs, their prices are amazing compared to former solutions I’ve used like PrintPelican.com and PSPrint.com. Let me give you an example based on the above sizes.

(Prices are Cost per 100 and do not include S/H fees)

JiperiorPrint.com: 18″ X 24″: $109 ($1.09 per print)  24″ X 36″: $179 ($1.79 per print)

The prices are amazing! And if you bump the quantities to 500, check out the cost per unit:

18″ X 24″: $175 ($.35 per print)  24″ X 36″: $336 ($.67 per print)

Think about this…why purchase 100 18″ X 24″ prints for $109 when you can get 5 times that many for $66 more?! Amazing! Now perhaps you’re thinking, “That’s great, Tony, but what if I want to print smaller sizes? It looks like my options are limited.” Well, I’m glad you asked! The thing is, just because you’re printing an 18″ X 24″ print doesn’t mean the image HAS to be that size! You can fit two 11″ X 17″ prints side-by-side on a sheet or even four 8″ X 10″ prints on a single sheet. So let’s say you want to produce 8″ X 10″ prints of four related images…you could put one of each on a sheet and drop your cost for each of the four down to just $.75 (when printing at ShortRunPosters.com). Below are examples of a recent print order I had produced at ShortRunPosters.com that demonstrates what I mean:

Full Size

Two-Up

Four-Up

As you can see, there are a LOT of possibilities for ganging your prints!

In closing, I want to mention one quick note about using ShortRunPosters.com…they have a $10 flat shipping fee so ordering just one print is still expensive. What I do (and recommend) is order multiple prints of several layouts. The shipping cost remains the same but is spread out over your order of prints. Also, make sure you use as high a print resolution for your files as possible. I recommend NOT going below 180 DPI with 300DPI being the ideal!

I hope that this article has inspired you to consider getting your own prints made. The art print market is HUGE (especially on eBay), and with the cost of prints I’ve shared above, and the millions of images available to you in the Public Domain, you now have ZERO reason to venture into this profitable market! So go get ’em!

Succeeding with Physical Products: It’s in the Numbers!

As information product developers, we often spend a lot of time trying to get traffic to our websites so that we can increase sales. More traffic = more sales…or so the theory goes. But we often get SO focused on “digital products” and “traffic getting” that we miss some huge opportunities for capitalizing on massive traffic that already exists. The catch, however, is that to benefit from this traffic, we need to sell PHYSICAL products, not digital ones (with one exception which I’ll address later).

I love creating digital products as much as the next person. They’re fast and easy to manage. But with the abundance of “physical product” traffic that is available, it’s time to re-think your product creation process. The truth is, that in many cases, your digital products can easily make the jump to physical with minimal effort. You will understand what I mean when I reveal the traffic sources.

I’ve been conducting a LOT of research and testing on sites like the ones I’m about to share BECAUSE of the traffic volume they receive…that’s the ONLY reason. The numbers are simply too big to ignore! As a matter of fact, I will go so far as to say that if you are not selling on ALL (or at least most) of the sites I’m about to mention, you’re missing a huge opportunity to boost your income. And the BEST news (as far as I’m concerned) is that Public Domain-based products are PERFECT for these sites! What websites am I talking about? Here is the list along with their traffic numbers (from Compete.com):

  • Amazon.com (82.1 Million Visitors per Month)
  • eBay.com (67.2 Million Visitors per Month)
  • Etsy.com (6.5 Million Visitors per Month)
  • Zazzle.com (5.7 Million Visitors per Month)
  • CafePress.com (5.2 Million Visitors per Month)
  • iOffer.com (1.9 Million Visitors per Month)

When it comes to selling physical products, the above sites are the cream of the crop. There are addition sites out there with traffic numbers under a million per month, but these six sites should be a part of your product-selling strategy…period…simply because of the traffic. Think about it, is it easier to create a river or stand in the middle of one? Obviously the latter approach is easier. By offering your products on the sites above, that is essentially what you’re doing…standing in the flow of their existing traffic!

So…what should you be selling there? Be smart and do your research. Find out what people are already buying and them sell them more of the same! Most of the sites offer best-seller listings…use them! And with today’s on-demand technologies, turning Public Domain content into physical products to sell couldn’t be easier!

Here are a few places to begin your research on the top three sites:

Creating Physical Products from Public Domain Content

I’ve been teaching a webinar series for my Step-by-Step Members lately on creating different types of physical products from Public Domain content. And so, for today’s post, I thought it might be beneficial for you if I listed some of my personal favorite resources for getting physical products created.

First of all…WHY physical products? Aren’t digital products easier to manage and more profitable? Yes and no! The truth is that, in spite of the rise of the iPad and other mobile devices, many people still enjoy having a tangable, physical “something” to hold and stick on the bookshelf or share with a friend. And besides, try “wearing” a piece of digital art…grin. Physical products also carry a certain sense of “realness” that digital products don’t have. Then there is the perceived value piece of it. Try an experiment…tell someone you wrote an e-book, and then tell them you also wrote a print book. Somehow, having a book in “print” carries greater weight in the mind of the reader because you’ve been “published.”

So what types of physical products are able to be created using Public Domain content? With, with the advent of many different types of on-demand technologies, there are quite a few types of physical products you can create. As recent as just a few years ago, many of these technologies either didn’t exist or were crazy expensive. All that has changed now and will continue to evolve…for our benefit!

Some of the most popular physical product creation methods available to you include:

  • Books (paperback, hardback, photo books, etc.)
  • DVDs (movies, digital collections, software, etc.)
  • CDs (music, digital files, software, etc.)
  • Binders (workbooks, course modules and more)
  • Apparel (t-shirts, totes, jackets, hoodies, etc.)
  • Prints (posters, maps, artwork, photographs, calendars, etc.)
  • Other Printed Pieces (magazines, calendars, greeting cards, etc.)
  • Household Items (drinkware, window decor, tapestries, etc.)

As you can see, there are quite a few options for you to choose from for creating physical products. Please bear this important point in mind though…if you don’t actually CREATE the products, you can’t make money from them. Seems obvious enough, but you’d be surprised how many DON’T take action. So to make “taking action” as EASY as possible, here is a list of some of my favorite sites for creating products in a “physical” way. As Olivia Newton John once sang…”Let’s get physical…” lol.

Books

Photo Books

Apparel

Prints

Magazines/Calendars

DVDs/CDs

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