Archive for the ‘Magazines’ Category
After a little bit of introspection, I’ve concluded that I’m a bit of a magazine junkie. I can’t help myself…I love ’em…and for a LOT of reasons. And because of my fondness for magazines, they’ve played a big role in my business as well. They can help your business as well in some ways you may have not considered before now. Here are a few quick business-building “magazine” strategies for your consideration.
It’s no big secret that one of the keys to success in business, online or offline, is understanding the interest and needs of your customers. And while there are numerous ways to identify these consumer trends (keyword research, Ebay and Amazon buying trends, Twitter trends, etc.), one of my favorite ways to investigate consumer trends is to take a look at magazines. The short and concise revelation of trends with magazines is simply this: If there aren’t any (or many) magazines about a given topic or niche, then it’s likely that there is little interest there for Joe Consumer.
While this axiom is certainly not exclusive in its scope, it certainly rings true in most cases. If there is massive consumer interest in a given niche, there will likely be a large number of magazines to support that interest. Take golf for instance. Golf is considered an “evergreen” niche…one that will always be popular. Magazines.com offers no less than ten magazines specific to golf…Amazon.com offers even more with all the international editions they include. So just by this statistic alone, you could easily say that this is a strong, albeit competitive, market to look at for product creation.
simple trip to Borders or Barnes and Noble can offer great research insights for what’s hot and what’s not. But in case you want to stay close to home, here are the best places online to see which niches boast a strong (or weak) presence in the magazine marketplace.
Magazines.com – Features more than 2,000 magazine publications on their site and makes it easy to identify the most popular magazines in any given topic.
Magazine.org – The official website for Magazine Publishers of America. This is a great site to explore for identifying trends in magazine offerings, ad spending, popular topics and more.
Product Creation and Blog Content
I have written and taught in some detail about the significance and benefit of using content from magazines in the Public Domain as a part of your product creation or blog posting process. With less than one percent of all magazines published before 1964 now in the Public Domain, these magazines are a virtually untapped goldmine for fresh content for your products, blogs and articles. While I go into great detail how to find and use magazines from the Public Domain in my popular product, Limitless Blog Content, I thought I’d share a few places to discover old magazines online. Discovery is an important part of the process, of course, because you can’t find what you don’t know to look for, except by accident. And I prefer to be deliberate in my business.
I often talk about using Ebay as a great source for older magazines, and the truth is that it is perhaps the best online source for old magazines there is. A great place to start on Ebay is right here in their Old Magazines section. There are also a few other online sources for identifying and locating older magazines as well. While I have not shared these before now, I will tell you that they are worthy of your investigation.
The first website I’d like to share is Past Paper. They offer over a million rare and back-issues of magazines for sale on the site. Not all the magazines they carry are in the Public Domain, but I’ve found them to be a great resource for tracking down magazines on a given topic. The second website is Used Magazines. I share this one hesitantly because the magazines they offer are primarily focused in men’s niches (like cars and motorcycles) but also include adult magazines as well…so visit at your own risk. They do, however, offer a great selection of automobile and motorcycle-related magazines.
For more insights and strategies on how to use Magazines to enhance and build your products, blogs, articles and more, be sure to check out Limitless Blog Content, the definitive, step-by-step guide to Public Domain magazines.
I was doing some research this morning looking for content ideas for a new niche I’ve been thinking of jumping into, and the results were so cool, I decided to go back and screencap the whole process so that you could benefit from the process as well.
You’ll see the exact method I use for researching Public Domain Magazine content for a specific niche, how I check copyright, the whole nine yards…nothing is left out. And YES, I even tell you the niche I was researching and the magazines I found for the content. In other words, you could completely rip off my own research and use it yourself. I don’t care…I want to see you “get it!”
It’s all yours to watch now and it won’t cost you a dime…enjoy!
Spring and Summer are favorite times of the year for me on a number of levels. I prefer a warm breeze over snow, flowers over snow, yard sales over snow…I think you get the picture. This time of the year also brings with it something else I love…book sales! One of my favorite annual sales happens next weekend…I’m excited!
When you consider that there is a minimum of 85 million books in the Public Domain and only 4 million of those are available online, it makes events like a good book sale seem like a magical treasure hunt for content…or maybe it’s just me
The best way to find out what book sales are happening in your area is to use the same website I use: Book Sale Finder (http://www.booksalefinder.com). It’s not the most beautiful website in the world, but they deliver the information you want…where is the next sale? Simply click on your state and check the listings.
Something you may also want to consider, especially if you travel a lot, is to check listings for the area you’re travelling to. You never know what book adventure may await!
When checking the listings on Book Sale Finder, you will find that there are a number of different types of listings with regard to what is being offered at the sales. What you want to pay attention to are the sales that feature 100% donated books that are NOT picked over. I’ll use the listing for the local sale I’m attending as the perfect example for what I mean. Here is the listing:
50,000 books; 100% donated; 65% hardcover; sorted; not ‘picked over'; no buyer restrictions; plus maps, sheet music, A/V; paperback .50; hardcovers up to $15
There are several key points to note here…
- The quantity listed (more is better)
- 100% donated (provides greater opportunity for “goodies”)
- 65% hardcover (most older books in the Public Domain are hardcover)
- Sorted (makes it MUCH easier to find what you are searching for quickly)
- Not picked over (increases your chances for finding books of value, content-wise)
- No buyer restrictions (means you can buy as much as you want…a good thing)
- Other offerings and prices (always good to know).
Here are a few more “Book Sale Survival Guide” tips:
Take a bag, cart or box. You will want something to put your books in…trust me, if you start finding a lot of books, this will make your life easier.
Grab now, sort later. The name of the game is to grab ANY book that looks like it could have potential for you. Delaying could result in you NOT ending up with the book. You can always sort later before you pay.
Check Copyrights on the spot. If you think you’ve found a gem, you can check its copyright right on the spot by using your iPhone or Blackberry. Log into the Standford University site (for books 1923 – 1950) or the Copyright.gov site (for books 1950 – 1964) and conduct a search. It could save you some time and money!
Book Dealers. They’ll be there, so be aware. They are easy to spot. You’ll usually see the scanning books with a barcode reader to check the “sell” value of books. What’s funny about that is that they’re hoping to find cheap books that they can, in turn, sell for a profit. Spend $1.00 and sell for $20.00. Of course, our approach is MUCH different. Spend $1.00 and make $1,000’s be creating new products. But again, be aware that some of the books you are after, they are too…but not all!
Stay focused! Whenever you are faced with sorting through 50,000 books, it’s really easy to become distracted. Go to the sale with specific niche topics in mind and search for those books first. After you’ve explored those topics THEN look around for other possibilities. This is super important! Lots of people in a room with lots of books can challenge the best book junkies, so go with a plan. Consider even writing a list of specific authors or titles so you don’t forget to check for them in the flurry of excitement.
Book Sales are a LOT of fun, but don’t plan to attend thinking only a few people will be there. If it’s a big sale, plan to go early…there WILL be a line! Just remember to have fun…enjoy yourself…and look forward to finding those “hidden gems!”
I want to share some valuable lessons I’ve learned through a method of research I use to determine the best niches to sell in and the types of products to develop for those niches. I will also share some unique insights with this method that you may have not considered before now, but that can have a profound impact on your product creation process.
There are a number of effective methods for researching niche markets to identify which are the best for achieving success, but the one method I want to focus on in this article is this: Using current print magazines as research tools. There are some huge benefits to utilizing print magazines for niche market research, and while some are obvious, others may be less apparent. Let’s look at these benefits as they apply to effective niche research:
1. Magazines Help Identify Niche Trends. If there is a niche you are interested in pursuing but you’re having a hard time finding print magazines related to that niche, it’s likely that the niche is a waste of your time. Of course, as in all things, there are exceptions to this rule, but I’ve found that this is a rule worth paying attention to for a number of reasons.
First off, magazine publishers spend a LOT of money doing market research as well when producing or preparing to produce a magazine. If there is little interest in a topic, the readership (also known as circulation) will not be there and neither will the advertisers; and it’s in those two areas where the money is in traditional magazine publishing. So, in a sense, we could say that you need to “follow the money.” If there is a strong readership/circulation AND an abundance of advertisers for the magazine, then it’s likely that the niche will have sales potential. A good resource to read that I highly recommend is the 2008-2009 Magazine Handbook found here: http://www.magazine.org/consumer_marketing/circ_trends/index.aspx. You can also find a wealth of magazine trend information here: http://www.mediainfocenter.org/magazine/magazinecategories.asp. Also, if you have access to it (check your local library), the SRDS manual can shed valuable insights into the true circulation numbers for most magazines. It’s worth checking out!
Another feature to watch for when searching for magazines in a specific niche is how many magazines there are for that niche! If you can only find one or two magazines for a niche, it’s likely that there is not the same public interest there that you would find for a niche that has 10 magazines in it. That doesn’t necessarily mean you should still consider the niche with only a few magazines in it, it just means that the market share is likely to be smaller.
2. Magazines Help Identify the Best Content Demands. What topics are the magazines you found writing about consistently? As you study the various magazines you find, you’re going to see trends…again, pay attention! There is a reason why those topics are coming up over and over again—it’s what the consumer is looking for! When doing this type of magazine research, I would HIGHLY recommend that you purchase copies of EVERY magazine related to your niche so that you can study the articles and content. As you review the magazines, make a list of the content topics that are the SAME in every magazine…this is valuable data that can help to focus your own product efforts. If you find that all the magazines related to your niche offer certain types of data or content, you NEED to offer those same types of data as well! This seems like an obvious point here, but not surprising, most marketers never pay much attention to this.
3. Pay Attention to the Advertisers. Just like you will see trends in the articles and features, you will also see trends in the advertising. Pay attention to this. Advertisers are paying a lot of money to be in the magazine, and many are there on a regular basis. Learn to leverage advertiser’s research and money expenditures for your own benefit. If advertisers are consistent with offering certain types of products or services within the niche your magazines serve, you need to note that and pay attention to it as well!
4. Learn From the Design and Layout of the Magazine. This point is one that most people overlook and one that can be extremely valuable for you! I’m sure I’ve been more sensitive to this because of my work as a graphic designer, but it will serve you well to deliberately consider the design and layout of the articles, features and regular columns. Here’s why…THIS is what your target audience is USED to…it’s what they see (and expect) from content in this niche. You WANT to give your customer what they want, right? Then you need to know not only what “what they want” is from a content perspective, but also how it’s being presented to them. I ALWAYS look for these design trends. Consider these questions when flipping through the magazines:
a. What fonts are being used?
b. How are photographs and artwork being used? And what types of artwork?
c. Is there secondary or support information included with the articles? What is it and how is it presented?
d. What colors are being used for headers or for backgrounds?
e. How effective are the article titles?
f. How is the Table of Contents designed?
g. Are statistics, charts and graphs used? How?
h. Are there Q&A’s, step-by-step articles, editorials, interviews, testimonials, etc.?
i. Is the content presented in bite-sized chunks or in long form? What is the balance between the two?
These questions and others help identify the design and content trends for your niche. Again, a lot of money is spent identifying these trends and then designing for them…leverage that research for your own benefit! Use the magazine design to spark ideas for your own product design, layout and creation! It will only serve to improve your product and presentation.
I love this method of research using current magazines because it gives you the ability to benefit from millions of dollars of research for a niche market, and all for the cost of a few dollars! Think about that…the publishers have spent millions in research and the advertisers have spent millions in research, and you get ALL that for $5.95 or whatever the cost of the magazine is! Now that’s leverage! Niche research just doesn’t get better than this…so use it to maximize your own efforts and enjoy the success it brings. I know I do!
There is a secret research strategy for finding top quality Public Domain books that I’ve been using for a while now. I’ve hinted at it in the past once or twice, but never, until now, have I come right out and told you, “pay attention to this…and do it!” All that changes today, because once again…today…this strategy has proven itself once again.
There are lots of methods you can use to find Public Domain books…online, at used bookstores, flea markets, the library, etc., but the one I’m going to share shortly has become my method of choice because it has consistently proven itslef to be the quickest way to identify the best niche-related books in the Public Domain. As with any method, it is not a be-all-end-all strategy…and it requires some work…but it certainly builds off my now-famous saying, “You can’t find what you don’t know to look for!” Today, knowing what to look for is about to get MUCH easier because of what I’m going to share. Here goes.
When I first began researching magazines in the Public Domain several months back, I noticed that most magazines advertised books related to the niche the magazine addressed. The same is true today. Nothing earth-shaking there. But then I also noticed that many of the publishing companies who published magazines ALSO published books related to the magazine topic. Very often, the books published were collections of articles from the magazine or were written by their top article writers or editors. Nothing unusual there. As I was researching the copyright status of many of these niche magazines, I became curious about the books that were advertised as well…and that’s when I noticed a trend…
Pay attention to this…
I noticed that every magazine I checked that had NOT renewed their magazine copyright ALSO had never renewed the copyright for any of the books they published! I’m sure there are exceptions to this rule, but I have checked books from nearly a dozen different magazines, and if the magazine itself is in the Public Domain, so are the books they published. This is huge because most of the time, the books that were published by these magazine publishers offered the BEST information they had published. They wanted to sell books, so they “put out the good china” for all who purchased the books. This secret discovery has changed my Public Domain research strategy quite a bit because I started buying a number of those books from the magazines, and guess what…the content is awesome! Two just came in the mail yesterday. So far, every book that I’ve found in a Public Domain magazine that was published by the magazine publisher has provided some of the best Public Domain content I’ve found to date (so far I’ve picked up a couple dozen books in nearly a dozen different niches using this method).
Now, if you want to just hop online, go to some website and download Public Domain content that already been scanned, edited and waiting for you…then this strategy isn’t for you. This method requires some work. You have to:
- Find and purchase the magazines
- Check the copyright status of the magazines (and magazine articles)
- Go through the magazine to search for ads that offer books from the publisher
- Check the copyright status of the books
- Find and purchase the books
- Scan and OCR the books
You may not want to go through all that effort for your content…and that’s okay with me. Just know that my content is likely going to be superior to yours, which means better products and better sales. However, if you are serious about finding quality, proven content for your next niche project, I just handed you the keys to the research kingdom!
If you’ve been following me for a while, you will have noticed that I talk a LOT of using magazine content from the Public Domain. In my latest product release, “Limitless Blog Content,” I go into great detail on how to identify, locate and develop Public Domain magazine content for niche-specific blogs. But I want you to realize that the same methods I share in the ebook can (and should) be applied to nearly ALL your content needs. In this article, I will share some valuable insights on how you can increase your visibility (and traffic) for your niche products through the use of magazine content from the Public Domain.
The other day, I posted a new post to my dog blog (http://doesyourdogdothis.com) titled, “The Hounds.” It’s an excellent article on the various breeds of hound dogs from around the world. I’ve included a brief excerpt below:
Elvis Presley may have made hound dogs popular with his 1956 remake of the song, “Hound Dog,” but ancient literature is replete with reference to Hounds. Zenophon the Greek discoursed at length on the care of hounds. This article highlights the breeds included officially in the Hound Show Group. There are many more hound breeds throughout the world but space does not permit mention of them (you can read the rest of the “Hounds” article here: http://doesyourdogdothis.com/hound/the-hounds/).
This article was originally published in the September 1958 issue of Dog World and is in the Public Domain. Because the article has already proven itself (already been published) and was written by an expert breeder of hounds, it required very minimal editing. Plus, it was the perfect size for multiple uses…around 540 words. It took me all of 5 minutes to scan and OCR it for use. I’ve obviously used this article for my blog, but what else can I do with it? That’s exactly what we’re going to examine in this article.
Blogs: As “Limitless Blog Content” reveals, niche-specific magazine content like this is perfect for blogs. You don’t have to write it yourself or worry about the info being posted on a hundred other websites.
Articles: The same content used for the blog post can be used as an article. Just include your tagline info at the end of the article and you’re ready to post it to the various articles websites (such as www.eZineArticles.com).
Autoresponders: It’s common practice to “bribe” visitors to sign-up to your niche-specific newsletter. One type of offer that is commonly used is a “6-part series” on whatever your niche is. Of course, the series can be however long you need it to be, but the point here is that magazine articles from the Public Domain are perfect content for these autoresponder series.
eZines: Similar to autoresponder series, eZines are another vehicle for you to keep in touch with your subscribers on an ongoing basis. Publishing a weekly eZine requires continuous supplies of fresh content, so why not use your limitless supply from magazines to solve that problem.
Squidoo Lens: Use the article as part of a Squidoo lens (www.squidoo.com) for your niche topic. Squidoo gets a lot of attention from the search engines (and live readers) and can provide a lot of targeted traffic back to your website.
Scribd.com: Post the article on Scribd.com (www.scribd.com). There, the article can be read by thousands of readers interested in your niche, who can then mark the article as a personal favorite, share it with others, etc. You will also gain a lot of good organic links in Google and the other search engines, who love the Scribd.com website. There are other similar sites as well that you can post to, such as www.docstoc.com.
MySpace: The article can be included in your niche-themed MySpace site or blog (www.myspace.com) for all your “friends.”
Products: Obviously, you can use the article, along with other niche-related articles (also from Public Domain magazines) to create ebooks, training courses, etc. The products you can create are only limited by your market and your imagination. For instance, I don’t know that I could use the “Hound” article as part of a training course, but it would serve as an excellent introduction to an ebook on Hounds.
Print Magazines: You can take your customer interaction to the next level by moving your interaction into the print world with a print magazine. As with eZines, magazine content from the Public Domain is the perfect choice to include as a part of your layout since it’s proven and was written for a magazine to begin with!
Google Gadgets: If you use iGoogle as the homepage for your browser, then you are familiar with Google Gadgets. These gadgets represent all kinds of ways for you to obtain the information you want and need instantly to your desktop. From the latest weather forecast or your Twitter feeds to games and quotes of the day, Google Gadgets provides the perfect platform to reach the desktop of your target audience. Plus, Google makes creating your own gadget to share with others a simple task. Magazine content from the Public Domain can provide the source info you need stay connected with your like-minded friends.
Private Label Rights: You can include the article as part of a collection of niche-specific articles that you can sell to other marketers with private label rights (PLR). You can also compile the articles into PLR ebooks to sell as well.
I hope you can see the value and power behind using Public Domain magazine content for, not only your blogs, but also for nearly anything else you need content for. To get started on taking control of YOUR content and benefiting from the limitless amount of content available to you in the Public Domain right now, visit www.limitlessblogcontent.com right now and invest in your successful information marketing future by picking up your own copy of “Limitless Blog Content.”
Hey all you car and cycle buffs…if you’re looking for content for your car and motorcycle niches, you may want to consider magazine content from Public Domain Magazines. I’ve compiled a huge list of magazines related to cars and motorcycles for you to mine for content. You’ll want to make sure you do your copyright research, but I can tell you that most (if not all) the magazines are in the Public Domain. Have fun!
After posting yesterday’s entry, I thought it might be fun to assemble a listing of Public Domain magazines that are related directly or indirectly to Baseball. My search produced 16 magazines and you can download the entire list below:
You’ve probably noticed that I talk a lot about information content for online and offline businesses. There’s a good reason for that…you can’t have an information-based business without information! Now that’s obvious! There are other marketers that focus on list-building (need that), traffic (need that), or other strategy or “trick of the month” but without CONTENT, nothing else matters.
I personally believe that the Public Domain is definitely the place to start for YOUR infomation and content needs, especially considering just how much information is available in the Public Domain. I like to call it the One-Two (Three) punch. “One” referring to Books, “Two” referring to Magazines and “Three” referring to Images. With books, magazines and images JUST from the Public Domain, you have access to enough “stuff” to create literally millions of products. Of course, you probably only NEED to create a few.
I often receive e-mails from different ones who aren’t sure where to begin, or what niche to start with, so I’ve listed some general niches that have a lot of potential for products and have tons of content in the Public Domain. I also listed three examples for each one, knowing full well that many of the general niches have dozens or even hundreds of sub-niches. So think of this list as a starting place as you read down through it.
- Hobbies (collections, crafts, visual arts, etc.)
- Research (genealogy, historical, science, etc.)
- Sports (vintage, tips and tricks, personalities, etc.)
- Animals (pets, training, care, etc.)
- Historic (major events, famous personalities, technology, etc.)
- Trades (architecture, building, DIY, etc.)
- Health and Beauty (skin care, exercise, natural products, etc.)
- Communication (writing, linguistics, public speaking, etc.)
- Medical (remedies, homeopathy, herbal, etc.)
- Food (recipes, farming, nutrition, etc.)
- Transportation (trains, planes, automobiles, etc.)
- Bizarre (paranormal, UFOs, unexplained, etc.)
- Literary (poems, short stories, authors, etc.)
- Arts (dance, acting, painting, etc.)
- Science (alternative energy, how things work, everyday science, etc.)
- Religion (ancient texts, translations, discussions, etc.)
- Family (pregnancy, child-raising, relationships, etc.)
Just for the sake of it (and for example), I decided to pick just one broad niche (Sports) and drill down into it as far as I could into sub-niche possibilities (please note that this is not exhaustive but will still help paint the picture I want you to see). Below is the method to my madness:
Sports => Baseball
LEVELS: Professional => Minor League => College => High School => Little League => T-Ball
Then you have:
- Equipment [glove styles, bats, pendants, uniforms, etc.]
- Officiating [rules, umpires (great and notorious), etc.]
- Baseball in Other Countries
- Historic Teams
- Famous Players
- Managers / Owners
- Parks / Fields
- Great Plays
- World Series
- Improving Your Game
- Collector Stuff [stamps, baseball cards, patches, hats, programs, etc.]
- Baseball-related Novels and Books
- Photographing Baseball
- Songs Related to Baseball
Within each of the items above, you can often go even deeper. Think about all the teams and players to have played the game. And consider the fact that, to create your Baseball-related products, you would have books, magazines, newspapers, ephemera, photographs, paintings, audios, films and more at your disposal. And that’s JUST Baseball.
So I hope you can see, once again, the huge benefit the Public Domain offers you for your information and content. No other source of information compares!
In “Limitless Blog Content,” I break down exactly how to find a massive amount of content for your niche or sub-niche. The content is there…waiting for you to grab it as use it. Best of all, you won’t have to worry about duplicate content. You can learn more about this fresh approach to content creation HERE: http://www.limitlessblogcontent.com.
=> Blogs are a BIG deal. <=
If you don’t have one (or several), you’re missing out on one of the smartest online business strategies that exists online today. Here’s why. With your own blog(s), you can:
=> Create passive streams of income through affiliate sales, Adsense, banner ads and more (which means more money)
=> Establish yourself as an expert (which increases credibility)
=> Get your website indexed quickly by Google (which means more traffic)
=> Manage and update your websites quickly (which saves time and effort)
=> Interact with your customers and subscribers (which increases loyalty)
=> Quickly post content from a variety of sources, including video (which provides flexibility)
=> Benefit from the power of the Social Bookmarking and Networking Sites (which means even more traffic)
=> And a lot more…
The challenge is (and this may be what’s been stopping you) that you need CONTENT for these blogs. If you’re a prolific
writer on multiple topics…content is NOT an issue. However, chances are that you’re not a prolific writer.
Of course, you COULD purchase a bunch of PLR articles for your niche blog…God knows everyone seems to be selling
them. But you see, that’s part of the problem. How many OTHER people will be posting the SAME articles? Google HATES duplicate content!
Ghosterwriters are an option. Let’s see…one post a day times thirty days a month times $10 an article…well…maybe not. Of course, if you have DEEP pockets of cash, this might be the way to go (BTW…I have some great swamp land in Florida…lots of opportunities…wink).
This exact problem stopped me in my tracks for creating niche blogs. There are some great affiliate products out there I wanted to promote as well as finally making some cash from Adsense…but the content was always an issue. Then I had an epiphany! I made a discovery that changed everything.
NOW, I have more content than I’ll EVER be able to use for my niche blogs. It’s proven content written by leaders in their fields of expertise. Plus, the content costs just pennies for dozens of articles! And here is the best part…I can use the content for my blogs, for articles, for product creation and more without worrying about competition and I look like the EXPERT! Let me give you an example of just how effective this content is: One of my newest niche blogs (you’ll learn all about it in the ebook) is a little over a week old. I have over twenty pages already indexed by Google and one of the posts
I made this morning was indexed in under a minute (you read that correctly)! When is the last time you had a webpage indexed by Google in less than 60 seconds?
You can learn more about this powerful new content model, called “Limitless Blog Content” at the address below and start your OWN money-making niche blogs today!