Lately, I’ve been exploring the question of…
“If I had to do it all over…to start over from scratch…WHAT would I do different?”
What I want to share with you today is the ONE skill I learned that made a HUGE difference in my income. And I want to share this because, when I first started out, I was told (just like I’m telling you) that I needed to understand this and I thought I had it all figured out…that I knew what I was doing.
Boy was I wrong!
My first product took me 11 months to create…and I wouldn’t recommend ANYONE take that long to create products. As a matter of fact, now I create several new products every single week…but that’s another story. Anyway, once I had my product created and the website designed I was ready to make some money. After all, I deserved some compensation for all the hard work I had put into creating it (the product was the Public Domain Code Book).
When I designed the site, I felt comfortable with the graphics because that’s what I did for a living at the time. But there was ONE element that I held some real concern about…writing the copy for the sales letter. I looked at what a couple other websites had used and thought I’d try to model them. I was
TOLD that I needed to understand the basics of good copywriting but I ignored those who told me that.
So I wrote what I thought was some pretty clever copy in the vane of Indiana Jones meets the Public Domain and I was SO proud. I absolutely LOVED how the copy and the sales letter turned out. Now for the REAL test…sending traffic to the site to make some serious cash! I bought some traffic through Adwords (another nightmare I’ll save for a future installment) and suddenly, I realized I was facing worst-case scenario…I spent a LOT of money on Adwords and made ZERO sales. I couldn’t tell my wife, she would have killed me if she knew how much money I spent with Google with nothing to show.
When I began to consider what could have been wrong, the message about the importance of copy came back to haunt me. I had to face the fact that my sales copy sucked. I went on a frenzied quest to learn the basics of copywriting to see if I could even salvage all the time and effort I had put into this first project. It paid off. I re-wrote the sales page based on what I had learned and sales began to happen…a few here and there, and then more and more. Since then, that first product has sold over $50,000 and is still selling today!
What made the difference?
It wasn’t the product and it wasn’t the traffic…it was the SALES COPY! That’s what made the difference. It was an expensive lesson to learn and one that I want to help you avoid. That’s why I created, “Copywriting Basics That Work!” You’ll discover how to avoid ALL the mistakes that kept my first product from selling, as well as the secrets to creating sales letters, video sales letters and e-mail promotions convert like crazy.
Do yourself a favor (and for the benefit of your current and future sales), take a few moments to watch the video I created and discover the KEY to finding true success online.
Committed to your ongoing success!