I “wrote” the previous post titled, “Sell Quality and the Price Won’t Matter” to demonstrate a powerful method for using Public Domain content the right way…one of many “right” ways! You see, I didn’t write the article…I re-wrote it. It’s an excerpt from chapter one of a book I downloaded from Google Books that was published in 1922. I copied the text right out of Google using their “Plain text” feature and then pasted it into Microsoft Word. I went through the text and highlighted the “power points” of the chapter and compiled them into a new Word document and then started re-writing the new paragraphs into a cohesive article. You can see the original chapter with the sentences I used (bolded and in red) HERE. The whole process took me about half an hour, if that.

I wanted to present this quick Case Study to make the point that this strategy can be used in many forms and ways to create new, hybrid articles, blog posts and products. And YES, even by YOU! So what are you waiting for?! Get to it!

PS: I want to add that I could just as easily taken those SAME highlighted sentences and created PowerPoint slides with them and then taught a webinar or created a Camtasia video with them. THEN I would have a video, audio, transcription, etc. of fresh content I taught, all based on that original chapter from the book. And, BTW, this was JUST Chapter one…grin!

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