There are many people selling online today, especially those just starting their own business, who are convinced that the reason they cannot get more business is because their price is too high. They think that if they just cut their prices a little more than their competition, they would get a lot more business. But would they?
Truly successful companies and individuals recognize that their long-term game plan cannot be built around having the lowest price, but rather, having highest quality merchandise and charging prices corresponding with that quality.
When you look at sellers who try to establish their reputation on price, the fact becomes clear that the combined sales of these price pirates are but a fraction of the sales generated by the businesses focused on quality…and that includes selling e-books! The old axiom is true: “You get what you pay for!”
Cheap things are made for people who cannot pay more; for people who must get along the best they can with something almost as good. Unfortunately, when the expected service is not delivered, the customer is aggravated and upset. He or she never forgets the person who sold them that crappy product. On the flip side, the customer who buys a quality product soon forgets that he or she paid more for it, and remembers only the satisfaction it gives them. Quality is the strongest testimony you could ever have.
Quality means repeat orders. It creates relationships that stay with you year in and year out. It means that you will be able to hold what you have and add to it. In short, quality products means enduring success, and not success built upon the quick sands of here-today-and-gone-tomorrow customers.
Here is something else to consider, if your business were to follow a plan of meeting every price cut that you see others offer, there would be no figure for your customer to use as a basis of price comparison. In other words, selling would simmer down into a seesaw proposition. You have the lowest price today on this product, and your competitor has it tomorrow.
Permanent success can be built only on a quality foundation. A cut in price–if out of line with the general market trend–will undo a reputation for quality quicker than any other one thing. It breeds suspicion. Buyers think: “If his stuff were as good as he says it is he wouldn’t have to cut the price.” And their reasoning is logical.
So you see that quality is synonymous with satisfied customers, and we all know that the product which gives the most satisfaction, in the long run, is the easiest to sell. If you sell a product that is better than what your competitor is selling, you can be sure that the world will find it out about it and want it. Word-of-mouth spreads quickly…especially in this day and age of social media. This is why I emphasize over and over again that you should NEVER publish or re-use Public Domain content as-is. Not that the content is necessarily bad…but it is more an issue of YOUR quality. The quality of product that defines YOU as a great person or business to buy from. When people start wanting the products you are selling, the measure of your success depends only on your ability to embrace even greater opportunities as they are presented to you.