Audio Is Dead? Hmmm…
I had a fun e-mail discussion over the weekend with one of my subscribers who promptly informed me that audio is dead. Guess I missed that memo…apparently, so did iTunes, Rhapsody, Audible, TuneCore and a ton of other highly successful audio websites. Actually, I guess AT&T, Verizon, Sprint and T-Mobile missed it too, since pretty much ALL our cell phones count on AUDIO. Then there are all the millions of MP3 players out there…oh…and all the radio and satellite radio stations. And let’s not forget my favorite, Pandora.com…as well as Slacker.com, Last.fm and Jango.com…guess they missed it too.
The truth is that audio is here to stay…it isn’t going anywhere, which is why YOU need to be creating it. Now, in all fairness, this guy is a TV guy…has stations and everything. I guess I’m wondering though what his viewership would be like if he didn’t include the audio component of his broadcasts…grin. I’m guessing it would be less.
Don’t get me wrong…in a lot of respects, video IS important…heck…Lord knows I’m using a lot of it (have you SEEN my blog lately?). But you STILL need to understand audio to make video effective. For example, what if you want to add background music to your video file? What if you need to include a voice-over in that new how-to video? You kinda need to understand audio. And THAT’S why you need to understand how to Create Audio Products! THAT’S also why I shared my knowledge about the subject!
The great news is that you can STILL grab your copy of Create Audio Products at the introductory price…but ONLY for 12 more hours. The price increases to the regular price at Midnight EST, January 25th. Better hurry!
BTW – For the record…I’m GLAD this subscriber contacted me…I appreciate his feedback and insights…yours too! My greatest hope is to see you create successful audio and video projects and products…and audio is key to both. Time to get started with it!
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