Archive for January, 2013
A Guest Post by Jeff Herring…
Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.
A funny thing happened along the way…
As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.
Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.
So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.
So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.
Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.
As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.
Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.
So what’s to be learned from all this?
Here are a few learning points about writing and creating content:
1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.
2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.
3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.
4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.
The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.
And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.
Reserve your spot here => http://JeffHerring.com/tony
You know me…if there is a way to create new information products involving photographs or videos, I’m going to figure it out…and then tell YOU!
And my latest “discovery” is pretty freaking cool! I’ve figured out how you can easily shoot VIDEOS with your smartphone and covert them into Kindle Books. This method is PERFECT for “how-to” books, which are HUGE on Amazon!
The BEST news is that you can gain access to this brand-new training that I’ll be teaching LIVE for a simple $7 investment in a great new course called “Super Easy Books.” In SEB, you will discover some amazing methods for creating your first, or next, Kindle book…just like the guy who turned photos of his cat into a Kindle book that makes him money EVERY month (crazy, I know).
When you buy Super Easy Books through my link, you will gain access to my new training on creating Kindle books from Videos as a BONUS! But that’s not all you will be getting from me! You will ALSO gain immediate access to a great webinar training I taught a while back that shows you HOW to turn your Kindle book into a presentation that you can use to teach as a webinar, create video training and MORE!
I’ve ALSO, just today, added ANOTHER bonus to the mix and this one is HUGE! Last year, as a part of my PDX Success Track Group Coaching, I taught my students about publishing to Kindle. The first week we went through HOW to public to Kindle…the second week was an awesome and informative Q&A and the third week was focused on real-life case studies from some of my students. The students paid $497 to gain access to this training live as a part of the 10-week group coaching, but YOU are going to get ALL 3 VIDEOS from this training as a part of my bonus package when you invest in Super Easy Books!
The real-world value of my bonus package is easily $700…and you’re getting it ALL for just $7! WHY? Because I want to see you finally succeed with publishing to Kindle. It’s that simple!
Now…a couple bits of housekeeping…
if you have ALREADY purchased SEB through MY link and have e-mailed your receipt to me, you already have access to ALL the bonuses.
If you purchased SEB through someone else’s link already, you will need to purchase it AGAIN through my link (what’s another $7…seriously for ALL the BONUSES?) Share the second purchase with a friend or colleague! THEN…e-mail me your receipt so I can verify your purchase!
If you want ACCESS to ALL my bonuses, here’s what to do next…
1) Click this link and invest in your copy of “Super Easy Books.”
2) E-mail me a copy of your receipt to: tonysbonus [at] gmail [dot] com
I will verify your purchase as having been through the link aboveI
3) I will send you the access information for the BONUS webinar registration info and the other bonuses. I will get that info out to you in the next 24-36 hours! That’s it!