Archive for September, 2011
Over the past several years, I’ve explored pretty much every type of content available in the Public Domain, from books and magazines to patents, videos and more. In that time, I concluded that I had pretty much seen it all…that there were no new surprises available for me to discover. Recently, I discovered I was wrong.
I put together a two-page report that explains my discovery. Don’t let the small page count fool you…what I’m revealing in these two pages is HUGE! Find out for yourself!
My new “Photo Nature Secrets” course begins tonight, are you joining us? If you LOVE Nature photography and have always wanted to improve your photos to look like the ones in magazines, this is the course for you…even if you only have a point-n-shoot! You will even discover how you can profit from those amazing Nature photos you will be taking!
Sign up here: http://photoprofitsecrets.com/photo-nature-secrets/
When you register for the “Photo Nature Secrets” webinar series, you will also qualify to receive exclusive access to my new “On-Location Photoshoot” video series that I will be taping to go along with the course! On-Location Photoshoot #1 will look at product creation and some of the methods I use to create products from my Nature Photos. On-Location Photoshoot #2 will take us to Hershey Gardens where we will get up-close and personal with the luscious fields of flowers and their amazing Butterfly House! On-Location Photoshoot #3, we will explore Ohiopyle State Park, where we will shoot raging rivers, landscapes. Finally, On-Location Photoshoot #4, we head to the beach to experiment with sunrises, nighttime shots, starfields and much more!
You will not want to miss them!
As with “Photo Profit Secrets,” we also have a dedicated Facebook Group. With this course, however, I am adding a new element. At the end of the series, I will be compiling the photos submitted for homework from all the participants to create a group Photobook! Once it is published, each participant will be able to buy your own copies at cost to keep or sell. I’m really excited about this because I know each participant will be contributing great photos! Join us HERE:
You’re at a conference and you see someone you recognize. Smiles flash and you rush together to exchange hugs and greetings. It’s been a while and you’re excited to see each other. During the course of catching up, your friend asks if you have a copy of their new book. “No,” you respond, “I didn’t even know you wrote a book! I’d love a copy!” They take a book out of their briefcase, open the front cover, and write a special note. You flip through it and express congratulations.
“So have you created any new products, lately?” they ask. You go on to share about your latest webinar series and e-book you created. It’s selling well and they are excited for you. And that’s when the awkwardness begins. You’d love to share it with them, but since it’s digital, you have to e-mail them the login information later, if you remember to. Even though it’s a great product, sharing a link with your friend feels impersonal. That night, you flip through their book and you think, “I need to create a physical book.”
I LOVE creating digital products…love them. They’re easy for me and can be sold any time of the day or night without my personal involvement at all. It’s the ideal product scenario…almost. Here’s the thing…even though I’m pretty prolific (I’ve created over 60 products), the products I love to show off the most are the physical ones! Why? Because you can actually SHOW them to people and GIVE them away. Of course, you can sell them too! The truth is that, as tactile humans, we “need” to feel the touch of things. It makes them more “real” somehow. And because of the “realness” factor, we assign physical products a greater perceived value.
Let me ask you a question…as a professional photographer, if I were to offer you a high-resolution digital copy of one of my photographs or a framed print, which would you take? You would obviously take the framed print because you can SHARE it easier with others. Visitors to your home would be able to see it hanging in your office or den and comment how amazing it looks. You could then thank them and share how it was a gift from your friend. Physical products establish a connection with your peers and audience that digital products will NEVER create.
I recently attended NAMS6 in Atlanta. David Perdew, the event creator, invited me to join the faculty and this was my first event. Knowing that I would have requests for business cards while there, I decided to do something different. I purchased greeting card blanks and envelopes at the local craft store and had 4” X 6” prints of some of my favorite photographs printed at Target. Using two-sided tape, I attached the photos to the blank cards and signed my name on them. On the back of the card, I pasted a shipping label that included my contact information.
At the conference, when someone requested a business card, I pulled out my 5” X 6.5” greeting cards and let them pick their favorite photo. People loved them! A few people asked for more than one. Now let me ask you…when is the last time someone asked you for multiple copies of your business card? Do you think my card will stand out compared to ALL the other business cards collected given it’s MUCH larger than the others? Sure it will! One last thing…David asked we all put our business cards in a bucket for prize drawings. Do you think mine card was easy for the person drawing the cards to find? You bet! I won a portable drive!
The point I want to make here is that, if you want to truly have an impact on your audience, you HAVE to create physical products! You should have a book at the very least. Now before you start thinking that making physical products is hard, I’m going to stop you right there because it’s just not true! Take my cards, for instance. If you can apply two-sided tape to a photo and position it on a blank card, you can make your own. That’s just one example of many…you get the idea! It’s only hard if you make it hard.
Just like with digital products, creating the “right” physical products requires good market research, the right tools and content! The selling process is also a bit different as well. Fortunately for you, I have demystified the process of creating physical products in my course, “Physical Product Success Secrets.” Over the course of four videos, I share a clear plan of how to create your own physical products. Video #1 covers the Mechanics of creating products. Video #2 dives into Research. Video #3 explores the different type of products you can create (and how), while Video #4 lays out how to market and sell those products. Did you know that with physical products, you can tap into a stream of 175 million “buying” prospects that you don’t have access to with digital products? Yep! I show you how in “Physical Product Success Secrets!”
And…by the way…THIS weekend (Labor Day), you can get started with creating your OWN physical products for less…I’ve discounted the course for the next 4 days! Finally, you won’t have to feel left out when you’re at your next family gathering, conference or event. Think about how good it’s going to feel to jot a note and share your product with a smile, knowing that you’ve just touched another person’s life. How cool is that?!