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Archive for July, 2011

Covert Strategy #2: E-Books

Here is the next strategy in our “30 Covert Strategies” series…

2. Publish E-Books. When it comes to e-books, I’m lumping all types of e-books into one description here. These would include PDF’s you sell or give away from your website, as well as e-books published for the Kindle, Nook, iPad and every other tablet and mobile device available now and in the future! While I love print books, the truth is that e-book sales are on the rise, and that’s not about to change. E-readers have changed everything. With the number of e-readers, tablets and smartphones already in use, plus more being purchased everyday, you cannot ignore creating and selling e-books…unless you hate money.

Selling your own PDFs created from Public Domain content is pretty straightforward since most word processors and page layout programs output directly to PDF. Publishing to the other platforms can present a few more challenges, but don’t let that stop you. Amazon offers excellent tutorials for publishing to the Kindle, as does Barnes & Noble for the Nook. Other sites, like Smashwords.com, enable you to publish to all the major reader platforms by supplying your book(s) in the EPUB format, the standard for most readers. The same book creation strategies I shared with Print Books apply here. As a matter of fact, I would HIGHLY recommend creating BOTH print books AND e-books of every Public Domain-based book you publish. There is no reason to NOT do that…unless you like leaving money on the table!

30 Covert Strategies to Generate Cash from Public Domain Content

I’m writing a new series of posts that break down the BEST ways to profit from Public Domain content. To kick the new series off, here is Strategy #1!

1. Publish Print Books. You would think that republishing books from the Public Domain would be a no-brainer strategy for marketers to pursue; especially with today’s high-quality POD technology; yet few actually do it. Here are a few covert approaches to consider for creating print books from Public Domain content: Rather than publish existing books as-is, consider pulling the BEST content from topically-related books to create a “new,” more laser-focused book with you listed as the editor or compiler. CreateSpace.com (owned by Amazon) makes it easy to create and publish your own print books, offering templates and step-by-step instructions!

Alternatively, also consider finding related magazine articles from the Public Domain and publish them in print form. Each article would represent a chapter (unless it’s a really short article). There are hundreds of thousands of pages of content available in the Public Domain in magazine form just waiting to be re-purposed. The goal here is to create print books that people actually want to buy and read rather than to just publish content for the sake of “getting it out there.” CreateSpace also enables you to publish full-color print books as well. The cost per unit is higher, but with the millions of photographs and illustrations available in the Public Domain, the opportunities here are endless.

Need ideas on topics to focus on? Here is a hot one…we are just now entering the timeframe of the 150 anniversary of the Civil War. For the next three years, there will be a LOT of celebrations and events related to this country-changing historical event! Capitalize on it!

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