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Archive for January, 2011

Let’s Discuss Your Success, Face-to-Face!

Have you hit a roadblock in your efforts to make a decent living on the Internet?

Don’t feel alone. Most people never make it past the first bump in the road, much less the real full-strength roadblocks that can sit right in your roadway to the top.

It’s not that they aren’t working at it.

Lots of people spend years reading and studying everything that they can get their hands on and from that group an even  smaller group actually do something.

Most of those people wind up frustrated and spinning their wheels, wondering all the while why they can’t be successful.

The worst part is that they know that people are successful at making a decent living on-line and yet despite all of the reams of advice that they receive, all of the products they purchase and all of the work that they put in, they just can’t seem to get past the roadblocks.

Maybe this is you …

  • Feeling like you just can’t get started?
  • Need something to get you off your “behind” and  into action?
  • Feeling like you need some big-time help?
  • Want some inside techniques that really work?
  • Want a clear handle on the basics?
  • Need some joint venture partners to kick you up to the next level?
  • Need to get out of your basement and meet real people that are already doing what you want to do?
  • Need answers to a few technical questions?
  • Need help putting everything together?
  • Need some feedback on your next project?

Feel like you just can’t break into the “big-time” success that you see others having?

You will meet at least two major roadblocks when you first try to create and sell products or services on the Internet.

  1. Creating your first product and the tools that you need to sell it.  (web site, graphics, packaging, etc.)
  2. Getting the first sale.

One “strategy” I’ve used over the years to help me BLAST through those roadblocks has been attending LIVE events! They provide you with an opportunity to learn from the experts who have been where you are, but also enable you to sit down and talk with like-minded people face-to-face and get questions answered.

Ken McArthur’s jvAlert is a great event for that type on face-to-face connecting because Ken wisely created the event for that purpose, and it has paid off for thousands of up-and-coming marketers just like you!

The next jvAlert is coming up shortly in Orlando and I’ve decided to team up with Ken and many other friends and Internet Marketers to make THIS jvAlert an unforgettable experience!

http://publicdomainblog.com/go/jv

Ken is a friend of mine, who sees the insides of “real life” projects every day.  In fact, he is at the center of a group of people that work together in a regular “idea factory” of a place with his jvAlert.

You would be amazed at the people that are in this group.

Ken actually arranges for these top-level people to work with you on YOUR projects and then they turn around and promote your products too.

Ken invited me to be a part of this event and I grabbed the chance right away.

But …

Then he started telling me some of the other people that are coming. Many of them my friends and mentors…

Imagine working on your project with people like Ken McArthur, Gary Ambrose, Jason Anderson, Michael Angier, Phil Basten, Alan Bechtold, Nashlah Boyayan, Shahar Boyayan, Hollis Carter, Joe Clayton, Lee Collins, Paul Counts, Willie Crawford, Glenn Dietzel, Ron Dilbert, Andy Duncan, Brian T. Edmondson, Ray Edwards, Mike Evans, Stephanie Frank, Carl Galletti, Edie Galley, Michael Glaspie, Ross Goldberg, John Halpin, Mark Hendricks, Eric Holmlund, Shel Horowitz, Michael Humphreys, Bob Jenkins, Audrey Kerwood, Sohail Khan, Walt Laurel, Simon Leung, Skye Mangrum, Jane Mark, PJ McClure, Deb Micek, Daven Michaels, Melanie Milletics, Joey Montez, Chris Moos, Cori Padgett, Scott Paton, David Perdew, Daniel Perry, Susan Preston, David Preston, Laura Roman Lopez, Marlon Sanders, Thom Scott, Brad Semp, Felicia Slattery, Joey Smith, Frank Sousa, Erik Stafford, Howard Tiano, Jeff Wellman, Mike Wesely, Jess Kennedy Williams, Bob Yeager and more, more, more!

They are ALL going to be there and a pile of other experts too! Imagine what this Super Panel to do to help move your business forward!

So where does YOUR project come into this?

Ken has developed a very unique “Hot Seat” that is perfectly designed to get you feedback and even more crucial, exposure to people that can really make a difference for your project.

Here’s the way it works …

When you register for the event, you are given the opportunity to apply to be on the “Hot Seat.”

The expert panel selects the best ideas and those ideas are assigned a spot on the “Hot Seat” schedule.

The presenter of the idea prepares a 15 minute presentation to pitch their idea to the “Hot Seat” panel of experts and all of the people who attend the event.

Then the fun begins …

You get to listen in as our panel grills the person on the “hot seat” and picks their project to bits.

Then we turn right around and build it back up with ideas from the best minds in the business.

You KNOW you are going to pick-up some great ideas from this series whether you are in the “Hot Seat” or comfortably watching someone else squirm a little as these top-level professionals show you exactly (and specifically) how to take a starting idea and turn it into REAL money.

But, even more important than that, you and I can spend some quality time together one on one. I know that we can come up with ways to work together that will make this new year great for both of us. Whether you want to work with Public Domain content, or create your own content, we can definitely determine the BEST strategies that will work for you!

http://publicdomainblog.com/go/jv

If you have any questions on this, don’t hesitate to let me know.  I’m definitely going to be there, so let’s not let this opportunity to get together pass by. Plus, because I am planning to spend extra time in the Orlando are, we can definitely meet up!

There’s limited space, so don’t wait.

Up Against a Wall

The past few posts on using art for physical products…and specifically for prints…has created quite a stir. Paul even went so far as to say:

“Incredible article Tony. This one post is the basis of a potentially full-time job, all by itself. They should start calling you “Mr. Value.”

I like the sound of that…grin.

The truth is that Paul is right…what I’ve shared, and continue to share, can create a great income for you. That’s why I’m sharing it. There is big money in art (in case you haven’t figured that out yet). And so, to continue the discussion on how to profit from art even further, in today’s post, I am going to share a new resource that I just started using. I’m really excited about this company because their business model is awesome, their products and price points are great, and the truly understand third-party fulfillment!

Wall Hogs offers a unique spin on how to “hang” your art on your walls. While they DO offer poster prints, those are NOT why you need to use this company. They offer a technology much more “sexy” than poster prints. They actually give you the ability to produce your artwork or photos as removable vinyl cutouts that adhere directly to your wall. It’s likely you have seen this before. What is amazing about this company, however, is that their prices are reasonable and they make it simple to be a reseller for their services. I like that!

Recently, I uploaded a piece of art that was based on a Public Domain image and initially created as a t-shirt design. the upload process was straight-forward and easy. A minute or two and a Paypal payment later, my artwork was in-process for a 12″ wide vinyl cutout. And the cost? Just $12.99 plus a buck and change for shipping. Resellers get 25% off of those prices.

As you would imagine, my brain is spinning. The opportunities are huge. Wall Hogs is going to get a LOT of business from me. They should get a bunch from you Public Domain Image fanatics out there as well! To learn MORE about the services Wall Hogs offers and to get your own vinyl cutout made (you HAVE to try this…seriously!), check out their website HERE! I highly recommend them!

BTW…what I’ve been sharing in these posts is just the tip of the iceberg compared to what I’m planning to reveal in my upcoming webinar series, “Physical Product Success Secrets.” This new series may be one of the most important series I present this year on how you can build a profitable business using proven content from the Public Domain. Get all the details and sign up here:

Physical Product Success Secrets

Oh, and everyone who signs up by January 26th gets an insane bonus I’ve NEVER offered before…trust me, you would be crazy to pass this up!

Physical Product Success Secrets

Over the past several days, I’ve been sharing some in-depth strategies and insights on how to use Public Domain content to create Physical Products. With top traffic sites like Amazon, eBay, Etsy and others pulling in a whopping monthly
traffic volume of over 175 million consumers, it is INSANE to NOT be selling products on those sites!

The great news is that, with the vast collection of Public Domain available to us, is it easier now than ever to create and sell products on those sites. And that leads me to a VERY exciting announcement!

I just released the details on a brand-new webinar series I am teaching called, “Physical Product Success Secrets” where I will be sharing all the latest marketing research, product creation strategies and much more! This series will share,
step-by-step, how you can add profitable physical products to your business and benefit from the massive amounts of consumers looking for YOUR products. I will show you how to determine what sells and what doesn’t, the types of products
you can create (and how to do it), where to sell them online AND offline, and much more!

You can get all the details on how to get started here. You do NOT want to miss this:

Physical Product Success Secrets

Covert Art Research

It appears I struck a chord with the last two posts on creating physical products. I appreciate all the comments and feedback. In this post, I decided to up-the-ante by sharing a clever research strategy and combine it with another sneaky method for finding high-rez Public Domain images. This approach isn’t being taught anywhere so you’re learning it here first!

Imagine how powerful it would be to have 3.5 million art-buying consumers tell you exactly which Public Domain images they like to purchase. Information like that could revolutionize your “art” business, couldn’t it? Think about it…one of the keys to succeeding in business is to know what your prospects want (or the problem they need solved) and providing them with the answer. So, if we had a way where buying customers, and LOTS of them, would tell us what they like through their consistent purchasing decisions, the results would be a good indicator of what WE should consider selling as well, right?

Good news! That is EXACTLY what I am going to show you in this post! There are two websites online that sell a massive amount of art posters: AllPosters.com and Art.com. Between the two websites, they receive 3.5 million unique visitors per month. That’s HUGE! Plus, with each site offering around 500,000 art choices, it becomes pretty easy to consider that we may be able to identify buying trends. What’s cool is that both sites make our covert research pretty easy! Let’s get into the process. It works the same for both sites.

The first step in the process is to identify what the best-selling images are on each site. Below are screenshots that show you where to click to discover that information for each site. On AllPosters.com, you want to click on the circled link, “View more in ‘category’ (Bestsellers)”. On Art.com, click the “Bestseller” link in the top navigation bar.

Once you get to the Bestseller section of each website, you will notice that you have several style options. I typically look at the “Fine Art” and “Vintage” bestsellers, since many of those bestsellers are actually from the Public Domain. The screenshot below shows the top-sellers in the Fine Art category on AllPosters.com. I also want to point out that AllPosters.com is SO kind to actually tell us the copyright date for the art that was purchased! How kind of them…grin.

Now we could stop there and, with just a little time, you would gain valuable insight into which images consumers are purchasing the most…valuable info!  But I’m not planning to stop there. It’s great to know WHAT people are buying, but what about finding the actual files for the images so that you can sell the same images (or related ones) yourself? Check this out…let’s pick an image, like the “Great Wave” image in the #3 position and right-mouse click on it. Choose “Copy Image Location.”

Next we are going to open a new tab and visit the site, TinEye.com. Once there, we want to “Paste” the URL we just copied at AllPosters.com into the “Enter image address” section and click “Search.”

TinEye will search through 1.8 billion images and return results that are identical or similar to the image URL you entered. Once the results are returned, you want to sort the results by “Biggest Image.” You will notice in the result below that our largest result is 4,335 X 2,990 pixels…large enough for us to print a decent 16″ X 20″ print! How cool is that? And, we know that the image is in the Public Domain because AllPosters.com listed the copyright date as 1829!

I hope you see the power in this strategy! Now, to be completely transparent, you will NOT find high-resolutions of EVERY image using the method I just showed you. However, it’s likely that you WILL uncover MORE images than you are currently aware of. Now, for the sake of completeness…let me show you another site that you can ALSO use to find similar image results. That site is GazoPa.com. The process for this site is very similar to that of TinEye, but the results work a little different. Below is a screenshot of my result using the same image URL.

You can see that GazoPa found the same size image as our results turned up using TinEye. I have found in some cases, however, the one site might return results that the other doesn’t, which is why I usually check both!

Okay…that’s it. In just a short period of time, we have not only identified some of the top-selling art images online, but have also discovered a way to connect us with some of those digital files as well so that we can create our OWN versions of those best-selling posters! Go have fun with it!

Art Print Creation Strategies

In my last post, I shared about the importance of creating and selling physical products. It’s a must-do part of your business for more reasons than just making money (like building credibility, new markets, etc)! In this post, I thought I’d continue the discussion by focusing on one of my favorite types of physical products: Art Prints. I’ve been conducting a lot of research on price and quality and have identified the best options for getting high-quality, low-cost prints made.For definition-sake, an art print can refer to any type of printed image, from maps and photographs to labels and posters.

It used to be that if you wanted to produce art prints, say 18″ X 24″ or 24″ X 36″, you had to go to a printer and have them produced in mass quantities to make them cost effective. When I managed the commercial printing companies in the late ’80s and early ’90s, my pricing model started with a base price whether you were printing one copy or thousands. The cost of creating a negative and plate for a job as well as the press startup were always the same. And if you wanted a 4-color job, it was expensive…especially in low quantities. Of course, with digital printing and large-format inkjet printers, all that has changed…and the pricing, if you know where to look, is pretty amazing.

Previously I mentioned Zazzle and CafePress as important considerations for creating and selling physical products. I still believe that, especially when it comes to testing new markets or product designs. But for long-term product creation…art prints for our example today…they are NOT good solutions. When I compare pricing models in just a moment, you’ll see why.

Two of the most popular art print/poster sizes are 18″ X 24″ or 24″ X 36″ and there are several options for having them produced. Some companies (like Zazzle or CafePress) will allow you to purchase just one copy. Other companies require a minimum quantity purchase (typically 100). Of course, in many cases, buying in quantity means a cheaper cost per unit, as we will see. In some cases, however, you may only want to purchase one print initially to test the market, and then increase printing numbers from there. Let’s take a look at our current pricing options for Art Prints.

(Prices are Cost per Print and do not include S/H fees)

Zazzle.com: 18″ X 24″: $19.95 24″ X 36″: $34.95

CafePress.com: 16″ X 20″:  $16.00 23″ X 35″: $19

ShortRunPosters.com: 18″ X 24″: $2.97 24″ X 36″: $9.97

As you can see, the best option by far is ShortRunPosters.com. Their quality is excellent and are, in my opinion, the best solution for short-run art prints/posters. If you find that you need 100 or more art prints of the same image (such as for a promotion or of an image that is selling well), there are better options that will drive your costs down even further. I recently found a company I had not heard of, JiperorPrint.com, who produces all types of printing including posters. While they require minimum runs, their prices are amazing compared to former solutions I’ve used like PrintPelican.com and PSPrint.com. Let me give you an example based on the above sizes.

(Prices are Cost per 100 and do not include S/H fees)

JiperiorPrint.com: 18″ X 24″: $109 ($1.09 per print)  24″ X 36″: $179 ($1.79 per print)

The prices are amazing! And if you bump the quantities to 500, check out the cost per unit:

18″ X 24″: $175 ($.35 per print)  24″ X 36″: $336 ($.67 per print)

Think about this…why purchase 100 18″ X 24″ prints for $109 when you can get 5 times that many for $66 more?! Amazing! Now perhaps you’re thinking, “That’s great, Tony, but what if I want to print smaller sizes? It looks like my options are limited.” Well, I’m glad you asked! The thing is, just because you’re printing an 18″ X 24″ print doesn’t mean the image HAS to be that size! You can fit two 11″ X 17″ prints side-by-side on a sheet or even four 8″ X 10″ prints on a single sheet. So let’s say you want to produce 8″ X 10″ prints of four related images…you could put one of each on a sheet and drop your cost for each of the four down to just $.75 (when printing at ShortRunPosters.com). Below are examples of a recent print order I had produced at ShortRunPosters.com that demonstrates what I mean:

Full Size

Two-Up

Four-Up

As you can see, there are a LOT of possibilities for ganging your prints!

In closing, I want to mention one quick note about using ShortRunPosters.com…they have a $10 flat shipping fee so ordering just one print is still expensive. What I do (and recommend) is order multiple prints of several layouts. The shipping cost remains the same but is spread out over your order of prints. Also, make sure you use as high a print resolution for your files as possible. I recommend NOT going below 180 DPI with 300DPI being the ideal!

I hope that this article has inspired you to consider getting your own prints made. The art print market is HUGE (especially on eBay), and with the cost of prints I’ve shared above, and the millions of images available to you in the Public Domain, you now have ZERO reason to venture into this profitable market! So go get ’em!

Succeeding with Physical Products: It’s in the Numbers!

As information product developers, we often spend a lot of time trying to get traffic to our websites so that we can increase sales. More traffic = more sales…or so the theory goes. But we often get SO focused on “digital products” and “traffic getting” that we miss some huge opportunities for capitalizing on massive traffic that already exists. The catch, however, is that to benefit from this traffic, we need to sell PHYSICAL products, not digital ones (with one exception which I’ll address later).

I love creating digital products as much as the next person. They’re fast and easy to manage. But with the abundance of “physical product” traffic that is available, it’s time to re-think your product creation process. The truth is, that in many cases, your digital products can easily make the jump to physical with minimal effort. You will understand what I mean when I reveal the traffic sources.

I’ve been conducting a LOT of research and testing on sites like the ones I’m about to share BECAUSE of the traffic volume they receive…that’s the ONLY reason. The numbers are simply too big to ignore! As a matter of fact, I will go so far as to say that if you are not selling on ALL (or at least most) of the sites I’m about to mention, you’re missing a huge opportunity to boost your income. And the BEST news (as far as I’m concerned) is that Public Domain-based products are PERFECT for these sites! What websites am I talking about? Here is the list along with their traffic numbers (from Compete.com):

  • Amazon.com (82.1 Million Visitors per Month)
  • eBay.com (67.2 Million Visitors per Month)
  • Etsy.com (6.5 Million Visitors per Month)
  • Zazzle.com (5.7 Million Visitors per Month)
  • CafePress.com (5.2 Million Visitors per Month)
  • iOffer.com (1.9 Million Visitors per Month)

When it comes to selling physical products, the above sites are the cream of the crop. There are addition sites out there with traffic numbers under a million per month, but these six sites should be a part of your product-selling strategy…period…simply because of the traffic. Think about it, is it easier to create a river or stand in the middle of one? Obviously the latter approach is easier. By offering your products on the sites above, that is essentially what you’re doing…standing in the flow of their existing traffic!

So…what should you be selling there? Be smart and do your research. Find out what people are already buying and them sell them more of the same! Most of the sites offer best-seller listings…use them! And with today’s on-demand technologies, turning Public Domain content into physical products to sell couldn’t be easier!

Here are a few places to begin your research on the top three sites:

Increase Your Sales and Profit in 2011

Over the past few months, I’ve been sharing strategies on how to increase online sales and profits with my subscribers. It’s been a great series and it’s still growing strong (with 30 strategies shared so far). What I decided to do was put together a document that contains all the awesome money-boosting strategies I’ve share to date so that everyone, whether on my list or not, can have access to this wealth of practical insight and strategy. Ultimately, my goal is to hit 50-60 profit-pumping strategies, but I have a feeling we could go higher because there are so many excellent ways to increase your sales and profits.

To access the first 30 strategies and get a peek at what the next 20 or so will be, just click on the link provided below and download the PDF. Oh, and make sure you actually DO something with what I share (even though it’s free) or I’ll charge you next time…lol.

“50+ Strategies You Can Use Today to Increase Your Sales and Profit!”

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