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Archive for September, 2009

Pimping the Public Domain

I recently took a road trip with my daughters and Mom. We traveled from Pennsylvania to Albuquerque and Santa Fe in New Mexico and to Mesa Verde and Durango in Colorado. We also stopped at the Cherokee Reservation in Oklahoma while we were at it. We drove (or more correctly, I drove) 4,650 miles in seven days. It was a pretty agressive trip to say the least. Still, we had loads of fun! During the trips, with the stops we made and the places we visited, I noticed over and over again all the products (of all types)  being sold that were based on Public Domain content in some form. I’m not just talking about a t-shirt or two at some out-of-the-way truck stop. EVERYWHERE we traveled or stopped was selling Public Domain-based products. It was pretty cool to see, actually.

What became apparent to me was how the core marketing strategy for selling the diversity of products was nearly the same in every case…and the funny thing is, it’s a strategy that almost no one in the internet marketing community is using. You can discover what this strategy is for yourself in my new, free report called, “Pimping the Public Domain.” You can download it by clicking the link below. Enjoy!

Pimping the Public Domain

Public Domain Traffic Secrets

I am hosting a FREE webinar Tuesday night, September 15th where I’m going to be teaching how to use Public Domain content to drive massive amounts of laser-targeted traffic to your website. And here is  the BEST part…did you see
the “no-cost” part?! Yep…it isn’t going to cost you a thing! I just want to provide you with more usable strategies to help you build your online business!

Here are the details…make sure you register right away. Spaces are limited.

Public Domain Traffic Secrets:
6 Killer Traffic Strategies for Using Public Domain content to get Massive Amounts of Targeted Traffic to Your Niche Product Site.

Reserve your Webinar seat now at:

Date: Tuesday, September 15, 2009
Time: 9:00 PM – 10:30 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

What Would YOU Do?

It is a well-known fact that everything we do is determined by one of two actions: To avoid pain or to gain pleasure. And in most cases, avoiding pain is the more dominant of the two. Just now, as you read that statement, it’s likely that examples came to mind. What were they and why are they important? Recognizing this powerful motivator at work in your life is the first step toward transforming inaction and “failure” into action-taking success.

At one time or another, we’ve all faced the dreaded “disease” procrastination. It haunts us all…some more than others. I’ve found that, for me personally, in every case, I procrastinate to avoid pain in some form. My “reason” might be as simple as just not wanting to do something (like washing my clothes) or more deep-seated like fearing failure or rejection. I have even procrastinated on billing clients for work I’ve completed. The reason for that one had me scratching my head for a while because, after all, we’re talking about money I earned…a pleasure! But what I realized was that I didn’t bill clients to avoid the pain of the paperwork. Crazy I know…lol.

One exercise I’ve used to help push me beyond the controlling factor of “avoiding pain” is to ask myself how someone I admire would respond. The idea came to me when I was first getting started as a shy newspaper photographer. To psych myself up to do a photoshoot and overcome the “pain” of having to talk to people, I would ask myself the following question: “If I were shooting this event for National Geographic, what would I do next or do differently?” I found that considering the answer to that question put me in a different space. I carried myself differently.

I clearly remember one of the first photo assignments where I did this, I walked into the hotel where I had to photograph several Army generals. I had butterflies in my stomach, my knees were knocking and I was saying to myself over and over, “you can do this!” Then someone saw my Press Pass and said, “Oh, the photographer is here!”When I heard that, something happened inside me…a validation to place that transformed me into what they expected. The assignment went off without a hitch. I ordered those Generals around for poses like I was their commanding officer (in a respectful way of course). Afterwards, once I got back to my car, I sat there and laughed…stunned at what I had done and become. I learned an important lesson that night.

I’ve since adapted that approach and use it in all types of situations and scenarios…

“If I was Jim Edwards, how would I handle this webinar differently?”

“If I was Donald Trump, how would I approach this deal differently?”

“If I was Joyce (my business coach), how would I organize my marketing efforts differently?”

“If I was Brian Tracy, how would I present my business opportunity to the guy in the blue tie differently?”

I think you get the point. The process is very effective and has pushed me beyond hesitancy and procrastination time and again. I guess you could say that it’s a spin on WWJD (What Would Jesus Do), although I practiced this long before that phrase became popular. So let me ask you…what are you trying to avoid that’s keep you from taking the actions you need to succeed in your business? And what can you do different (from someone else’s perspective) that will gain you the results (the pleasure) you deserve?

I’d like to share with you a touching testimonial that I received the other day from one of my subscribers. He was inspired to share his story with me after the e-mail I sent about the power of gratitude. His story demonstrates the power of moving beyond pain to achieve success!

“Seven years ago, at age 44, I lost the lot, home, business, superannuation (retirement fund) and hundreds of thousands of dollars of cash.  We were broke and in debt.  Without going in to a very long drawn out story I had two choices, walk away from family and friends because I just couldn’t do it again or realize what I had and stand there and fight, I did the latter.

About 2 years ago I bought your book and although I could see the potential I did what I’m sure many people do, nothing!  After running the same business since our financial demise and only doing it for the money I decided to do something with public domain.  I also realized that I was never going to get my retirement fund back so I had to do something to keep the funds rolling in until the day I die basically. In May this year I started selling book collections on ebay and although it doesn’t make a fortune it does make $30,000 – $40,000 a year already!  I love the ebay business and selling physical product so I have now started on a plan to get 10 different income streams over the next couple of years.  I’m up to my third thus far and the income is growing.

Who do I mainly owe this to? You!  If I hadn’t bought your books (I bought your latest one a few weeks back) and started selling the CD’s I doubt I would have ever have gotten off my backside and done anything about ebay.  So Tony, take a bow!  I very much doubt you realize just how much you have helped some people. Kindest regards, Nigel”

You can still benefit from my Gratitude Discount on my best-selling products and begin your own journey (just like Nigel did) to achieve success. Click the link below to get started:

The Power of Gratitude

The other day, I was depressed and distressed… and feeling a bit overwhelmed. I was thinking about stuff that hadn’t worked out as I had planned…worrying about “not having enough” and questioning my choices and future. It got pretty bad. So in the state I decided to do what I always do when that happens…I went for a walk. I walked to Starbucks.

During that walk, I realized that, once again, I had fallen into an old pattern of focusing on what I DIDN’T have and what WASN’T working rather than being grateful for what I DID have and what DID work. I thought about my mortgage and cable bill, my car payment and insurance bill wondering, “How can I be grateful for those.” Just as quick, the thought came back to me…”Be grateful that you had another month of protection and safety for your daughter at the house. Be grateful that you had another month of internet access so you could continue your business. Be grateful that you have a car to drive!”

I have to tell you, as I began to “see” that perspective, something shifted in me…something changed…once again. My posture changed and a smile appeared. And by the time I got to Starbucks, the doom and gloom was gone. I spent the rest of the morning giving thanks for everything I could think of…including YOU! It was that experience that led me to record a video for you…it’s the one I told you about the other day. Have you seen it? If not, check it out…and remember that, regardless of what is going on right now or how things appear, gratitude can turn things around in a moment’s time. Here is the link to the video:

SyFy “Gets” the Public Domain…


I love it when people say that the Public Domain is just a bunch of old books that no one cares about. Oh reeeeally?! Well, apparently SyFy missed that memo because they totally “get” the idea of the Public Domain. Building on the hit series they produced based on the Wizard of Oz-Tin Man-SyFy now has yet another classic book from the Public Domain squarely in its crosshairs…Alice’s Adventures in Wonderland. Alice, a new mini-series that begins in December, is a modern interpretation of the 1866 classic and promises to mix things up a bit down deep in that rabbit hole. SyFy’s new spin on our favorite characters-Alice, the White Rabbit, the Queen of Hearts and others-perfectly encapsulates my position on the power of the Public Domain: Proven Content + Creative Innovation = Successful Products.

SyFy isn’t alone in capitalizing on the Public Domain. Disney is set to release a new version of “A Christmas Carol (first released in 1843 by Charles Dickens), and we will also get to see Sherlock Holmes return to the screen in December in an interesting film adaptation. Because Sherlock Holmes is a fictional character from the Public Domain (he was first introduced in 1887 by Sir Arthur Conan Doyle), anyone can create new novels, comic books, video games, movies, etc. based on the world’s most well-known detective.

Now before you start with the “yeah buts,” I know I’m talking about Hollywood and they have LOTS of money. But here’s the thing…it’s the innovation behind these new releases that I’m interested in. The new stories began in someone’s mind…in their dreams…and they wrote it down. THAT didn’t cost a cent. Heck, I’ve been writing some stories that take place in the Wizard of Oz universe as well…and quite honestly, it’s been fun. The point I want to get across to you is this…and pay attention to this: The Public Domain is a wonderful and amazing playground that offers an endless supply of “stuff” to play and build with. You are ONLY limited by your imagination! Let me repeat my formula for you again: Proven Content + Creative Innovation = Successful Products.