Archive for August, 2008
Back in the office after a whirlwind weekend at Ken McArthur’s Impact Bootcamp where we learned about and put into action the powerful ways we can use the different streams of Internet Marketing to get our message to the masses and make a huge impact. The project that was launched as the focus of our efforts was to raise awareness and funds to fight teen suicide…a vital message that is the passion of Deremiah…using every means of media, including Publicity, Motivation, Publishing, Internet, Newspapers, Television, Magazines, Social Media, Corporate Sponsorships, Non-Profit Sponsorships and Joint Ventures. It’s a powerful, ongoing project that is literally going to save the lives of many, many teens. This is what marketing is really all about…making a difference in the lives of others.
The Impact Bootcamp was a bit of a defining weekend for me personally as well. I always enjoy spending time with friends, many of whom spoke Saturday, including Carrie Wilkerson (the Barefoot Executive), Donna Fox, Warren Whitlock and Mary Mazzullo. I love these guys (and gals) and we had a blast together. If you’re not following what these amazing marketers are doing, you need to be. Each one has changed my personal and business life and they can do the same for you as well.
I also re-connected with my marketing friend, Kim Burney, who I met at Pat O’Bryan’s UnSeminar5. Kim is a mover and shaker. She takes action (A LOT). I like that. At any event, there is always the new friendships and networking that happens, and this event is no exception. Many of my “new” friends and marketers, I actually had already “met” thanks to Twitter, so it was cool to see the people behind the posts.
If you’re wondering why I’m talking about who I connected with at the event, it’s for a good reason. If you really want to succeed in whatever you’re doing, you have to build relationships. Business is ALL about relationships. That’s where the JV’s come from…that’s where the brainstorming and mentoring comes from. You NEED to get to events! AND you need to Twitter. You can follow me at www.twitter.com/tonylaidig.
I loved meeting Ken McArthur. It was my first time at any of his events and I was blown away by the largeness of his heart. He cares…a lot. It was evident. Even last evening after the event was finished, he made sure he was available to talk with everyone who wanted access to him. You could literally see his passion for people in his eyes. More marketers need to follow his example.
There were two highlights from this weekend that really impacted me. The first was listening to and meeting Brendon Burchard. As I listened to him speak on Sunday morning, his love of life and passion to make a difference in the world around us really affected me at a deep level that I don’t think I fully even understand yet. Even now, just writing about it, tears are welling up in my eyes and I’m not even sure why…that’s what I mean. Brendon has an amazing message that I’ll write more about from my notes at a later time. Meanwhile, do yourself a huge favor and buy his book, Life’s Golden Ticket. It will challenge you personally and professionally in ways that will make your life soar.
My second highlight from the weekend was getting to spend more time with my good friend, Simone Blum. Simone is an amazing girl, originally from South Africa. We met at Pat O’Bryan’s UnSeminar 5 event as well (seeing the pattern? Get to seminars!) and immediately hit it off. She’s totally new to internet marketing (4 weeks and counting) but she has already taken more action than many people I know who have been at it for years. Simone is a rising star and you’re going to want to pay attention to her. You should definitely follow her on Twitter (www.twitter.com/simoneblum) as well! As a part of Simone’s ongoing experience of learning Internet Marketing, she is going to begin blogging daily all her experiences, frustrations, triumphs and setbacks from learning the processes. As she works through learning about autoresponders, she’ll write about it. When she gets her webpages up, she’ll write about it. She has a passion to bring everyone who is struggling to be successful online along with her as she learns, and it would serve you well to pay attention. You can find her blog at www.simoneblum.com.
I’ll finish this post with a photo that, appropriately enough, pictures me with the two individuals who impacted me the most this weekend, Brendon and Simone:
I’m always on the lookout for new ways to find Public Domain content, so I’m always researching and testing new strategies and tactics. When I find something I like that works well, I tell you about it, and in this post, I want to tell you about one of the new websites I’ve been experimenting with. It’s producing some promising results for locating Public Domain images.
TinEye does for images what Google does for text. Simply put, TinEye helps you find images that are the same or similar to an image you upload or link to on the site by using sophisticated pattern recognition algorithms. TinEye searches for your image on the web by comparing its fingerprint to the fingerprint of every single other image in the TinEye search index, which currently includes around 701 million images.
There are some obvious benefits with this service if you are searching for people who might be infringing on your image copyright, but I’ve been experimenting with ways to use it for parallel searches. What I mean by that is I upload a known Public Domain image at the TinEye website and then see if it shows up on other sites. I figured that it could be a great way to find Public Domain image repositories of which I was previously unaware. Seems to work…grin.
Let me give you an example of the types of results it can produce for you. I recently uploaded a classic Edward Curtis photograph at TinEye. You’ll see it pictured below.
Then, when TinEye finished analyzing the image, it returned results like the ones below.
You can see that it’s obviously the same image but in a variety of forms. Very cool. Anything interesting trait I found with the searches is that by using similar versions of the same image, you will often achieve different search results. I tried color variations, size variations, etc., and I’m still testing possibilities.
In summary, TinEye is still a new service and they have a ways to go in being viable for the average user The site does have a LOT of potential, especially once they increase their image database, which is currently kind of small (even at nearly a billion images). So I plan to continue to experiment with it to see what’s possible to discover with it in the Public Domain.
I just released the Public Domain Express Toolbar, the FREE version of my popular Public Domain Expert Toolbar. With the Public Domain Express Toolbar, you have the ability to quickly locate Public Domain works by aceessing 8 different search databases. I’ve also provided categorized links to 80+ websites that I use to find and download Public Domain works. You’ve probably heard me say thins before, but you REALLY need to be using Public Domain content to develop products for your business because it’s PROVEN content…it’s already been published, already bee edited, already been enjoyed by thousands, if not millions of people. The Public Domain Express Toolbar makes plugging into that content MUCH easier! Get your OWN copy today…and BTW, you have nothing to lose because it’s FREE!
If you had to reveal what you believe to be the ultimate niche to create new products for, what would it be? Think about it for a moment. Would it be the Internet Marketing niche, or perhaps a craft or hobby niche? Would the ultimate niche be a sports niche or a legal niche? What would it be? In this article, I’m going to reveal MY choice for the ultimate niche and why. I’m also going to share how the Public Domain fits perfectly with this niche (and its sub-niches) for creating profitable digital and physical products.
One doesn’t have to ponder the possibilities for very long to realize that the “ultimate niche” comes down to just one choice…and it’s a broad one…
Health (in all its forms) is the one thing that touches every living thing on the planet, from each person around the world to our pets, wild creatures, plants and trees, etc. Health is the elixir of life and is the one thing we strive for above all else. The beauty of this niche is the vastness of it (which is why I see it as the ultimate niche). With sub-niches numbering in the hundreds, or perhaps even the thousands, opportunity is everywhere within the Health niche. Let’s take a look at some terrific sub-niche examples.
- Herbal Remedies
- Natural Medicine
- Natural Cures
- Internal Cleansing
- Food Recipes
- Healthy Living
- Massage Therapy
- Skin Care
- Illness-Specific Niches
- Beauty Treatments
- Mental Disciplines
- Spiritual Disciplines
- And Many More!
As you read down over the list, chances are likely that you thought of many more niches than what I included…and that emphasizes my point perfectly. Even with the list I provided above, you could easily take each of those sub-niches and drill down even further…a lot further.
Types of Products
I usually just talk about information products, but with the Health niches, product possibilities extend WAY beyond information products. Of course, you can develop information products of all types in the sub-niches (using mental disciplines as a niche example), including e-books, printed books and workbooks, audio books, and training courses; but then you can also create brain entrainment and binaural beat audios, hypnosis-based programs and more.
If you chose another sub-niche that was body-related, you may consider supplements, skin creams, energy drinks, exercise videos and other physical products in addition to information products. The truth is that the opportunities are nearly endless for a niche that touches every single person on the planet…and that’s VERY exciting!
Using the Public Domain
Some of the best resources available today on many health topics comes from the Public Domain. Honestly, there are very few, if any, Health-related niches that you would not be able to find proven content for from the Public Domain. Books and manuals are an obvious place to begin for finding Health-related content, but you must also consider magazines, spoken-word audios, videos and yes, even patents.
A good place to begin for finding Health-related content is Google Books (http://books.google.com). Perform “subject” searches for specific sub-niche topics, such as with the examples below:
subject:”Health & Fitness”
You can also check out websites such as:
Free Self-Help Books
Classic Works in Herbal Medicine
Searches for Health-related sub-niche keywords at Archive.org (http://www.archive.org) will also return an excellent selection of books, videos and more!
I hope that through this brief article, you begin to see the scope of what is available to you in the Public Domain for creating products in the “evergreen” niche of “Health.” There is much more content available, both online and offline, that what is shared here, but this primer should get you started. If you’re interested in digger MUCH deeper into finding websites that offer health-related content from the Public Domain, you should seriously consider investing in my popular e-book, the Public Domain Code Book (http://www.publicdomaincodebook.com). In it, you’ll discover over 200 websites that offer Public Domain-related content of all types for nearly any niche imaginable. The book is the result of hundreds of hours of research I conducted online to identify the best websites on the net for finding works in the Public Domain.
The Public Domain Expert
There’s an old joke that says, “A person who can speak three languages is called tri-lingual; a person who can speak two languages is called bi-lingual; and a person who can speak one language is called American.”
How many languages can YOU speak? Or perhaps the better question is, how many languages would you LIKE to speak?
In the global society in which we live, languages barriers are crossed on a moment-by-moment basis with companies conducting business abroad and universities offering study-abroad options. But even the cultural fabric of America (and other countries) continues to be woven with an increasing variety of colors. While Americans would like to believe that everyone else in the world needs to speak English, the reality of our society reflects a much different image (and sound).
A while back, I wrote a brief report on how to research for Public Domain works that are published in other languages. In the report, I reveal a pretty clever strategy for using other languages in your search EVEN if you don’t know those languages. If you haven’t read that report and would like to, you can download it here: http://www.tonysyardsale.com/PD_Language.pdf It will definitely help you think about research and selling from a different perspective.
In this post, I want to share resources I’ve found in the Public Domain that will help you learn (or teach) other languages. Of course, you could also use the content to create your OWN language products to sell. I also want to share a research method for finding Public Domain language resources on Google Books (http://books.google.com). We’ll get to those a little later. First, let me share an example of how I used some of the language resources on a personal level. We homeschooled our daughters from 7th grade through graduation and finding quality teaching aids for the upper grades was sometimes challenging. My oldest daughter, Ashlea, wanted to learn a language but didn’t really have a desire to focus on the traditional languages (like Spanish, French, German, etc.). So she decided that the language she wanted to learn was Cherokee, which is a part of our family heritage. We had some trouble locating Cherokee language resources at first, but finally found several that worked perfectly, including a few from…you guessed it…the Public Domain. Ashlea took Cherokee as a language for two years and was the first homeschooled child in the National Homeschool Association to be awarded language credits for learning Cherokee.
I also know of several Native American tribes (such as the Nanticoke in New Jersey) who are using Public Domain language resources to reclaim and re-learn the tribal languages that have been nearly lost. In addition to these types of strategies for using language resources from the Public Domain, there are many other opportunities for products as well. My purpose in this post is to alert you to some of those opportunities as well as to provide you with some resources for a starting point.
Here are a few of the top websites that offer language resources from the Public Domain. As with all websites that offer Public Domain works, be sure to read copyright disclaimers to make sure that the resource you want to use is indeed in the Public Domain. As a rule, most of the content on these sites is in the Public Domain.
The site is primarily an archive of public domain and redistributable language learning resources. We are also developing special content for the site which will be of interest to language learners, travelers, linguists, and other language aficionados.
FSI Language Courses
FSI-language-courses.com is the home for language courses developed by the Foreign Service Institute. These courses were developed by the United States government and are in the public domain.
Free Language Courses
Language learning products for free download
Learn a New Language Now
A directory of websites related to languages studies.
Researching with Google Books
The fastest way to locate books on a specific topic on Google Books is by making use of Google’s research options, such as “subject” searches, “intitle” searches, etc. Here are a few examples of “Subject” searches:
Language and Languages
You’ll notice on the search line that the search “keyword” looks like this: subject:”Indo-European languages” Google has categorized many of its books by subject, which helps us find what we’re looking for much faster (thanks Google). If you are interested in finding content on a specific language, say Latin, your keyword search would look like this: subject:”Latin language”. Please notice that there are no spaces in the phrase except between “Latin” and “language.” That’s important!
You can also find language resources at Google books by using the “intitle” feature. This will limit results to those with the included keyword in the title. For instance, if you conduct a search using this keyword phrase… intitle:”language” …you will only return results that include the word “language” in the title.
Here is another cool little trick with Google Books: In addition to the English book search website, Google also offers book search sites in other languages. Here are a few examples:
The Spanish Book Search Site
The French Book Search Site
Of course, to use these sites, you’ll need to enter the book title in THAT language (see my earlier report for a sneaky tactic for this), but I wanted to share this strategy with you so that you begin to understand the vastness of the Public Domain and the opportunities that exist there.
Please feel free to comment below. I’d love to hear your thoughts and experiences with internet marketing and other languages. Thanks!
Every year, the United States spends billions of taxpayer dollars to produce all types of information products that are meant to inform, improve and enhance the lives of Americans. But did you realize that content produced by Federal employees in the course of their work duties is in the Public Domain? Yep! This government content includes books, reports, audios, photographs, videos, manuals, language tools and about every other type of media available. What this means for you is that you have access to yet another amazing source for content for your next information product.
In this post, I thought I would share some of my personal favorite government websites for finding great content. Of course, as with any product creation strategy, you need to have an idea of the niche(s) you need content for. One note of caution here…not EVERYTHING on Federal websites is in the Public Domain. Make sure you read the copyright statements on the websites you visit. Occasionally, the U.S. Government will sub-contract or joint venture with an outside vendor to produce the content. In some of those cases, the content may be copyrighted.
Here are some of my favorite U.S. Government Sites:
USA Gov Search Portal
Google’s U.S. Government Search
Federal Reserve Consumer Info
Federal Citizen Information Center
Photos and Graphics
Spontaneity in business can be a good thing, but the smart information entrepreneur ALSO plans ahead, and that’s what this post is about. It’s August (already) and there are a lot of theme and holiday-related product opportunities coming up that you can take advantage of, but NOW is the time to plan for them. The great news is that there is tons of Public Domain content waiting for you to explode these opportunities into your bank account!
In the United States, the next few months will bring Labor Day, Halloween, Thanksgiving, Christmas and New Year’s Day, not to mention Fall and Winter themes. If you’ve been thinking about tapping into the power of these times of the year, it’s best to NOT wait until the last minute. Start planning (and executing) your holiday strategies now…and make sure you include the Public Domain!
Here are a few product ideas to consider:
Holiday Recipes: In order for you to really hit a home run with this one, look for the unusual recipes…cultural foods, theme-related treats (101 Christmas Cookie Recipes from Around the World), Etc. There are thousands of recipe books available in the Public Domain.
Ghost Story Collections or Urban Legends: Collect together stories from around the world that relate to this genre. This is a huge market and the Public Domain offers thousands of books and stories.
Victorian Christmas Images: Collect together vintage Christmas postcards or greeting cards and offer them on a CD. You can create beautiful, CD or DVD products using Kunaki.com and there are tens of thousands of these types of images available to use in the Public Domain. You can start your research here: http://commons.wikimedia.org/wiki/Category:Holidays
Holiday Traditions: Create an audio series of holiday traditions that can be read from Public Domain books and magazines. There is a crazy amount of holiday-related content awaiting you in Public Domain magazines that NO ONE is using. Be the first!
Movie Extravaganza: Produce a collection of theme-related Public Domain movies and offer them as downloads for iPods/iPhones or on DVD. There are lots of classic holiday-related movies in the Public Domain, from “Night of the Living Dead” to “Santa Claus Conquers the Martians.” Don’t forget “Ozzie and Harriet’s Christmas.” Spend some time and www.archive.org.
Crafts: Craft ideas will always be popular! Look for unique ones, like Christmas origami or Native American crafts from corn, etc. You’ll find lots of useful Public Domain ideas at http://books.google.com.
Greeting Cards: I’ve made some decent money making my own Christmas Cards from Public Domain images to sell in packs. People love something different from the norm…so give it to them. You can print the cards yourself on an inkjet printer or have them produced through Cafepress or Zazzle. Have fun with them…Unique, inspiration or comedy will always win the day.
I hope you realize that there is SO MUCH holiday-related content in the Public Domain. You could literally just focus on these types of niches and do quite well every month. Use some imagination and creativity rather than copy what others are doing. Spend some time on Google Trends (http://www.google.com/trends) to see what keywords have been popular over the past few years during certain holiday time periods. And MOST important of all…Get Started NOW! Don’t wait until a few weeks before the holiday and then decide to make a product to sell. Do it now! Otherwise, you’ll miss a LOT of sales!
My “Public Domain Code Book” is perfect for finding all types of Public Domain content…from books and movies to sheet music and audios. It contains well over 250 links to Public Domain-related websites and is now selling at a much lower price. Claim your copy here: http://www.publicdomaincodebook.com.
If working with images is your interest, then you have to invest in a copy of “Easy Money Picture Project.” It is the most complete, comprehensive book on working with Public Domain images on the market…period…and includes tons of website links for images, step-by-step how-to’s and much more. Check it out: http://easymoneypictureproject.com.