Archive for July, 2008
Here’s a cool opportunity for all you who love Public Domain artwork and photos…now you can use them to create your own SHOES! Zazzle has teamed up with Keds to create an on-demand system for designing your own sneakers. You can check it out here: http://www.zazzle.com/kedsstudio.
My ONLY disappointment with it is that you can only create women’s and children’s shoes…bummer. I can see where this could be addicting. The price point is a bit high (it starts at $60), but then again, you’re designing your own shoes!! If they add men’s sneakers, I’m going to lose a LOT of money and have a LOT of sneakers…lol. Then you’ll have to call me Tony, the Bad-Ass Shoe Pimp. I think I’m going to e-mail them.
BTW…while I was at UnSeminar5 this past weekend, I had the thrill of getting to know Eric Farewell…amazing marketer and equally amazing photographer. Eric offered to shoot new headshots for me so I took him up on it. The result is below. If the boy can make this mug look good, he MUST be freakin’ brilliant!
Well…Pat O’Bryan’s UnSeminar5 is officially in the “can.” Eric Farewell summed it up best on Twitter this morning: “#US5 was absolutely Epic!!” Incredible teaching in the room…incredible JVs in the restaurants at night…and some really tasty margaritas! If you were not at this event, you missed something truly special.
In the next few days, once I get back to the office, I’ll be posting some summaries and photos from the weekend. Hats off to Pat O’Bryan for a spontaneous, organic event, along with Dr. Joe Vitale, Ben Mack, Dr. Scott Lewis, Donna Fox, Simon Leung, Eric Farewell, Craig Perrine, Bill Hibler, Erica Douglas and myself. My life is MUCH richer from getting to know these amazing speakers better.
I’m also deeply blessed by getting to know Betsy (thank you for your humble spirit), Hunter (for a seamless behind the scenes), Simone (great, special conversations…until the next time), Mindy (Loved our dialog), 20/20 (need to get to know you better, man)…wow!
More to come…along with some NEW Public Domain strategies.
I’m here in San Antonio, TX at Pat O’Bryan’s UnSeminar5 event with a packed room and terrific networking. I’m learning to love San Antonio…the Riverwalk is amazing! If you want to succeed online and you’re not going to events to network, you’re missing the boat. Pat’s events are a terrific place to do just that!
What’s really cool is that, while I’d like to think that I’ve thought of every type of product that can be created with Public Domain content, I’ve learned of several new strategies this weekend that I’m implementing myself when I get home…sweet!
I’m in San Antonio this weekend for Pat O’Bryan’s UnSeminar5. I’ll be presenting there along with Pat (of course), Dr. Joe Vitale, Donna Fox, Simon Leung, Craig Perrine, Bill Hibbler, Eric Farewell, Erica Douglas and Dr. Scott Lewis. I think there
are a few seats left if you’re not busy this weekend, and at $197, this seminar is a steal (http://www.unseminar5.com)!
=> Have you seen this?
Google just launched a new authority site called Knol (http://knol.google.com). It’s Google’s whack at Wikipedia, but with a
=> Things coming “down the pike…”
As you may or may not know, the new version of Firefox wreaked havoc on quite a few addon toolbars for Firefox, including my Public Domain Toolbar (http://www.publicdomaintoolbar.com). I updated the toolbar to work with Firefox 3.0 and Internet Explorer 8 and life was good. Then, Mozilla released the latest Firefox update (3.01) changing how it addresses toolbars again and is causing problems (again) for some toolbar users (me and Firefox aren’t real close right now…grrrr) I solved the new install problem and should have the update uploaded early next week since I’ll be kind of busy at Pat’s event. I’ll let you know when it’s ready.
ALSO…speaking of toolbars…I’ve made an executive decision that will make some of you very happy (who knows…maybe all of you). On August 1st, I am releasing an updated version of the Public Domain Toolbar, LITE Edition, which will now be called the Express Edition, so that it’s compatible with the latest browsers and with updated websites.
The PD Toolbar Express will feature a subset of search options and websites from the full version of the toolbar…and here’s the fun part…it’s going to be F.R.E.E. for anyone to use, to give away to their own lists, to use as a list builder, as a bonus, whatever you want to do with it. Isn’t that cool?! Watch this blog for more details next week.
=> And Lastly…
Limitless Blog Content has been a huge hit…did you claim your copy yet? Out of all the products I’ve created to date (over 50 so far), this is one I am very proud of because it has the greatest potential to open wide the doors to blog (and other) content for you.
Remember the note at the beginning of this blog about Knol? Okay…think authority site plus proven content from magazines…and a link to your blog…this could be huge! Grab your copy of Limitless Blog Content now…producing content for your niche will be SO much easier.
I took Kola to the nearby State Park today. Friends of ours was celebrating the first birthday of their little girl. So while everyone else was at the birthday party, Kola and I went and played in the stream…we definitely had more fun than the party people!
There is a secret research strategy for finding top quality Public Domain books that I’ve been using for a while now. I’ve hinted at it in the past once or twice, but never, until now, have I come right out and told you, “pay attention to this…and do it!” All that changes today, because once again…today…this strategy has proven itself once again.
There are lots of methods you can use to find Public Domain books…online, at used bookstores, flea markets, the library, etc., but the one I’m going to share shortly has become my method of choice because it has consistently proven itslef to be the quickest way to identify the best niche-related books in the Public Domain. As with any method, it is not a be-all-end-all strategy…and it requires some work…but it certainly builds off my now-famous saying, “You can’t find what you don’t know to look for!” Today, knowing what to look for is about to get MUCH easier because of what I’m going to share. Here goes.
When I first began researching magazines in the Public Domain several months back, I noticed that most magazines advertised books related to the niche the magazine addressed. The same is true today. Nothing earth-shaking there. But then I also noticed that many of the publishing companies who published magazines ALSO published books related to the magazine topic. Very often, the books published were collections of articles from the magazine or were written by their top article writers or editors. Nothing unusual there. As I was researching the copyright status of many of these niche magazines, I became curious about the books that were advertised as well…and that’s when I noticed a trend…
Pay attention to this…
I noticed that every magazine I checked that had NOT renewed their magazine copyright ALSO had never renewed the copyright for any of the books they published! I’m sure there are exceptions to this rule, but I have checked books from nearly a dozen different magazines, and if the magazine itself is in the Public Domain, so are the books they published. This is huge because most of the time, the books that were published by these magazine publishers offered the BEST information they had published. They wanted to sell books, so they “put out the good china” for all who purchased the books. This secret discovery has changed my Public Domain research strategy quite a bit because I started buying a number of those books from the magazines, and guess what…the content is awesome! Two just came in the mail yesterday. So far, every book that I’ve found in a Public Domain magazine that was published by the magazine publisher has provided some of the best Public Domain content I’ve found to date (so far I’ve picked up a couple dozen books in nearly a dozen different niches using this method).
Now, if you want to just hop online, go to some website and download Public Domain content that already been scanned, edited and waiting for you…then this strategy isn’t for you. This method requires some work. You have to:
- Find and purchase the magazines
- Check the copyright status of the magazines (and magazine articles)
- Go through the magazine to search for ads that offer books from the publisher
- Check the copyright status of the books
- Find and purchase the books
- Scan and OCR the books
You may not want to go through all that effort for your content…and that’s okay with me. Just know that my content is likely going to be superior to yours, which means better products and better sales. However, if you are serious about finding quality, proven content for your next niche project, I just handed you the keys to the research kingdom!
I haven’t shared much about software in the Public Domain, but tonight I found a terrific program that might be worth your attention, especially if you’re interested in Astronomy (as I am).
Release 3.3a of Home Planet, a comprehensive astronomy / space / satellite-tracking package for Microsoft Windows 95/98/Me and Windows NT 4.0/2000/XP and above, is now available. Home Planet is in the public domain; it is free software. It allows you to view:
- An earth map, showing day and night regions, location of the Moon and current phase, and position of a selected earth satellite. Earth maps can be customised and extended by editing a DLL which provides maps to Home Planet.
- A panel showing detailed position and phase data for the Sun and Moon.
- Panel showing positions of planets and a selected asteroid or comet, both geocentric and from the observer’s location.
A sky map, based on either the Yale Bright Star Catalogue or the 256,000 star SAO catalogue, including rendering of spectral types, planets, earth satellites, asteroids and comets. Celestial coordinates are included, and an extensive and user-extensible deep-sky database includes all Messier objects and many of the NGC objects. Precession and proper motion are accounted for in the display.
- Databases of the orbital elements of 5632 asteroids and principal periodic comets are included, allowing selection of any for tracking. These databases can be user-extended using standard orbital elements. MS-DOS utility programs are included which convert asteroid and comet orbital elements in the form published in Minor Planet Electronic Circulars (MPECs) to the CSV format used by Home Planet. Subscribers to the MPECs can thus easily add newly reported asteroids and comets to the database. Source code for these programs is included.
- A telescope window which can be aimed by clicking in the sky map or telescope itself, by entering coordinates, or by selecting an object in the Object Catalogue (see below). Limiting magnitude, labeling, coordinate display, etc. can be defined by user. Right click on an object to display its entry in the Object Catalogue. Stellar magnitudes can be plotted for stars in a given magnitude range in the telescope window. This makes it easy to create comparison star charts for variable star observing.
- A horizon window which shows the view toward the horizon at any given azimuth. The horizon can be adorned, if you wish, with fractal forged terrain and randomly generated scenery, including houses, livestock, and trees. The scenery is generated by a user-extensible DLL which allows customisation.
- Object Catalogue allows archiving images, sounds, and tabular data about celestial objects. Both new objects and new categories can be added. Bidirectionally linked to the Telescope window.
- And a lot more!
The programmer has also included the source code on the download page should you want to develop the program further. You can download a copy of this great software at: http://www.fourmilab.ch/homeplanet/
If you’ve been following me for a while, you will have noticed that I talk a LOT of using magazine content from the Public Domain. In my latest product release, “Limitless Blog Content,” I go into great detail on how to identify, locate and develop Public Domain magazine content for niche-specific blogs. But I want you to realize that the same methods I share in the ebook can (and should) be applied to nearly ALL your content needs. In this article, I will share some valuable insights on how you can increase your visibility (and traffic) for your niche products through the use of magazine content from the Public Domain.
The other day, I posted a new post to my dog blog (http://doesyourdogdothis.com) titled, “The Hounds.” It’s an excellent article on the various breeds of hound dogs from around the world. I’ve included a brief excerpt below:
Elvis Presley may have made hound dogs popular with his 1956 remake of the song, “Hound Dog,” but ancient literature is replete with reference to Hounds. Zenophon the Greek discoursed at length on the care of hounds. This article highlights the breeds included officially in the Hound Show Group. There are many more hound breeds throughout the world but space does not permit mention of them (you can read the rest of the “Hounds” article here: http://doesyourdogdothis.com/hound/the-hounds/).
This article was originally published in the September 1958 issue of Dog World and is in the Public Domain. Because the article has already proven itself (already been published) and was written by an expert breeder of hounds, it required very minimal editing. Plus, it was the perfect size for multiple uses…around 540 words. It took me all of 5 minutes to scan and OCR it for use. I’ve obviously used this article for my blog, but what else can I do with it? That’s exactly what we’re going to examine in this article.
Blogs: As “Limitless Blog Content” reveals, niche-specific magazine content like this is perfect for blogs. You don’t have to write it yourself or worry about the info being posted on a hundred other websites.
Articles: The same content used for the blog post can be used as an article. Just include your tagline info at the end of the article and you’re ready to post it to the various articles websites (such as www.eZineArticles.com).
Autoresponders: It’s common practice to “bribe” visitors to sign-up to your niche-specific newsletter. One type of offer that is commonly used is a “6-part series” on whatever your niche is. Of course, the series can be however long you need it to be, but the point here is that magazine articles from the Public Domain are perfect content for these autoresponder series.
eZines: Similar to autoresponder series, eZines are another vehicle for you to keep in touch with your subscribers on an ongoing basis. Publishing a weekly eZine requires continuous supplies of fresh content, so why not use your limitless supply from magazines to solve that problem.
Squidoo Lens: Use the article as part of a Squidoo lens (www.squidoo.com) for your niche topic. Squidoo gets a lot of attention from the search engines (and live readers) and can provide a lot of targeted traffic back to your website.
Scribd.com: Post the article on Scribd.com (www.scribd.com). There, the article can be read by thousands of readers interested in your niche, who can then mark the article as a personal favorite, share it with others, etc. You will also gain a lot of good organic links in Google and the other search engines, who love the Scribd.com website. There are other similar sites as well that you can post to, such as www.docstoc.com.
MySpace: The article can be included in your niche-themed MySpace site or blog (www.myspace.com) for all your “friends.”
Products: Obviously, you can use the article, along with other niche-related articles (also from Public Domain magazines) to create ebooks, training courses, etc. The products you can create are only limited by your market and your imagination. For instance, I don’t know that I could use the “Hound” article as part of a training course, but it would serve as an excellent introduction to an ebook on Hounds.
Print Magazines: You can take your customer interaction to the next level by moving your interaction into the print world with a print magazine. As with eZines, magazine content from the Public Domain is the perfect choice to include as a part of your layout since it’s proven and was written for a magazine to begin with!
Google Gadgets: If you use iGoogle as the homepage for your browser, then you are familiar with Google Gadgets. These gadgets represent all kinds of ways for you to obtain the information you want and need instantly to your desktop. From the latest weather forecast or your Twitter feeds to games and quotes of the day, Google Gadgets provides the perfect platform to reach the desktop of your target audience. Plus, Google makes creating your own gadget to share with others a simple task. Magazine content from the Public Domain can provide the source info you need stay connected with your like-minded friends.
Private Label Rights: You can include the article as part of a collection of niche-specific articles that you can sell to other marketers with private label rights (PLR). You can also compile the articles into PLR ebooks to sell as well.
I hope you can see the value and power behind using Public Domain magazine content for, not only your blogs, but also for nearly anything else you need content for. To get started on taking control of YOUR content and benefiting from the limitless amount of content available to you in the Public Domain right now, visit www.limitlessblogcontent.com right now and invest in your successful information marketing future by picking up your own copy of “Limitless Blog Content.”
I talk a lot about the fact that Public Domain content is extremely valuable to us as information marketers because it’s holdings are vast and because it’s proven content. As I’m sure you’re aware, the Public Domain covers a wide range of mediums, from books and magazines to images and films, and also includes practically every other type of media as well. This “treasure house” of content includes literary classics and phenomenal works of art; brilliant inventions and award-winning motion pictures. But if you had to declare what you thought was the most valuable piece of “real estate” in the world of the Public Domain, what would you choose?
What is the most valuable Public Domain content and how can you find it?
Is the most valuable Public Domain content, books? After all, there are over 85 million books in the Public Domain…perhaps even as many as 2 billion. Could it be magazines in the Public Domain? There are hundreds of thousands of magazine titles representing millions of issues in the Public Domain that share information on every topic known to man. Some might argue that the most valuable Public Domain content is the artistic expressions of fine art, photography and illustration. There are millions and millions of “windows” into the hearts and minds of countless artisans back to beginning humanity. Or better still, perhaps the most valuable Public Domain content is represented by the millions of expired patents that exist. These expressions of genius and innovation have defined and created the world we now know and enjoy. As you look around you right now, everything you see is a manifestation of the “mother” of invention, as defined by the uncountable scores of patent submissions. Surely this MUST be the most valuable Public Domain content!
ALL these “expressions” are potential candidates for the title of “Most Valuable,” but there is one, seldom considered, often unspoken area of the Public Domain that, to me, represents the hands-down winner of our contest. This mystery contender stands head and shoulders above all the other content we’ve discussed, yet resides at the core of all of it. It is the most celebrated, and at the same time, the most suppressed, articulation of the Public Domain. Before I tell you WHAT it is, however, allow me to explain the foundation and origin for this article. It all began with a sighting….
Over the weekend, I was driving to my office to pick-up a portable hard drive and on the way there, I noticed something unusual in the sky…it was a flying silver disc. Now I’ve seen UFO’s before (another story for another time), so I wasn’t alarmed as much as I was curious. It COULD have been a terrestrial object, but to me, it was unidentified, and quite honestly, whether it was terrestrial or extra-terrestrial has little bearing on the outcome of this story. When I got back to my home, I made a post on Twitter about my “sighting.” It got me thinking in a fun way, “I wonder if alien information and technology is in the Public Domain?” So I posted a tweet to Twitter to that end. That question launched an interaction between myself and my good friend, Warren Whitlock. Below is part of our discussion:
tonylaidig I was just on my way to the office to grab my portable drive and saw a large flying silver disc in sky. Been a while since the last time.
tonylaidig Do you “believe” we are not alone? And is “their” knowledge in the Public Domain? Hmmm.
WarrenWhitlock @tonylaidig what makes you thing “they” have anything like our system of property rights. Maybe advanced societies share it all
tonylaidig @WarrenWhitlock if I were a betting man, I’d guess they forgo property rights in favor of shared knowledge, like universal creative commons.
WarrenWhitlock @tonylaidig if they forgo property rights you won’t be able to collect on that bet
tonylaidig Guess it’d be kind of hard to copyright automatic thought transfers…lol.
tonylaidig Can’t you just see the US Gov’t encouraging aliens to share the wisdom and then lock it up so no one has access to it. Wait did that happen?
tonylaidig The moment we figure out how to decode the information in starlight, everything changes in our knowledge database.
tonylaidig Of course, stars are in the Public Domain…grin.
At the time, I thought the discussion was fun, but later, I began to think about it more seriously…not so much the idea of alien information in the Public Domain, but rather the idea of HOW they might share that information. And that’s when it hit me…the most valuable content in the Public Domain isn’t books or magazines…it isn’t movies, paintings or patents. No! The most valuable content in the Public Domain is most likely the ONE THING you’re overlooking in your business that could make you wildly successful.
The most valuable content available in the Public Domain is simply this:
Ideas cannot be copyrighted…neither can concepts. The copyright code is very clear about that. Yet, we often turn our backs on the ideas that surround us because they’re “silly” or “crazy” or “will never work.” Unfortunately, our minds are often numb to the challenge of “thinking outside the box,” so by default, we fall in line with all the other zombie robots and live our lives and conduct our business by remote control. Land of the free? Not very often…more like Plato’s Allegory of the Cave where we’re trapped by fear of “what was” rather than exploring “what could be.” IDEAS change all that. They can set us free to experience the success and liberty that we desire. “God didn’t create us to be parrots,” I said to a friend of mine the other night.” “We are to be creators, and creation begins with ideas.”
This article is much more philosophical than what I normally write, but it’s an honest reflection of how I think and feel. The Public Domain is indeed a means to an end, as some would say. But my challenge to you today is to begin to see the Public Domain as the means to a beginning. It truly is limitless in its expression and can certainly hold the key to unlimited potential…for health, success, relationships, spirituality…but only if you’re willing to dream and reach for the most valuable Public Domain content of all…ideas.