In tonight’s episode of the Expert Media Show, I reveal all the tools I use to run my business. Inspired by an awesome question asked at NAMS this past weekend, I will share:

• There’s the EASY Way and the HARD Way.
• Where to Cut Corners and When to Spend the Bucks.
• Planning for Growth and Success.
• The Tools I’m Using and Why.
• And Much More!

Hope you join us TONIGHT for this no-cost webinar! If you haven’t registered yet, you can do so here:

http://expertmediashow.com/register

A Guest Post by Jeff Herring…

Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way…

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80′s/early 90′s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

And I want to bring those 18 years experience creating profitable content to you with this Webinar “How to Create Prospect & Profit Pulling Content in 20 Minutes or Less with Jeff Herring” on Thursday January 31 at 4 pm EST.

Reserve your spot here => http://JeffHerring.com/tony

You know me…if there is a way to create new information products involving photographs or videos, I’m going to figure it out…and then tell YOU!

And my latest “discovery” is pretty freaking cool! I’ve figured out how you can easily shoot VIDEOS with your smartphone and covert them into Kindle Books. This method is PERFECT for “how-to” books, which are HUGE on Amazon!

The BEST news is that you can gain access to this brand-new training that I’ll be teaching LIVE for a simple $7 investment in a great new course called “Super Easy Books.” In SEB, you will discover some amazing methods for creating your first, or next, Kindle book…just like the guy who turned photos of his cat into a Kindle book that makes him money EVERY month (crazy, I know).

When you buy Super Easy Books through my link, you will gain access to my new training on creating Kindle books from Videos as a BONUS! But that’s not all you will be getting from me! You will ALSO gain immediate access to a great webinar training I taught a while back that shows you HOW to turn your Kindle book into a presentation that you can use to teach as a webinar, create video training and MORE!

NEW BONUS!

I’ve ALSO, just today, added ANOTHER bonus to the mix and this one is HUGE! Last year, as a part of my PDX Success Track Group Coaching, I taught my students about publishing to Kindle. The first week we went through HOW to public to Kindle…the second week was an awesome and informative Q&A and the third week was focused on real-life case studies from some of my students. The students paid $497 to gain access to this training live as a part of the 10-week group coaching, but YOU are going to get ALL 3 VIDEOS from this training as a part of my bonus package when you invest in Super Easy Books!

The real-world value of my bonus package is easily $700…and you’re getting it ALL for just $7! WHY? Because I want to see you finally succeed with publishing to Kindle. It’s that simple!

Now…a couple bits of housekeeping…

if you have ALREADY purchased SEB through MY link and have e-mailed your receipt to me, you already have access to ALL the bonuses.

If you purchased SEB through someone else’s link already, you will need to purchase it AGAIN through my link (what’s another $7…seriously for ALL the BONUSES?) Share the second purchase with a friend or colleague! THEN…e-mail me your receipt so I can verify your purchase!

If you want ACCESS to ALL my bonuses, here’s what to do next…

1) Click this link and invest in your copy of “Super Easy Books.”

http://provencontent.com/go/supereasy/

2) E-mail me a copy of your receipt to: tonysbonus [at] gmail [dot] com

I will verify your purchase as having been through the link aboveI

3) I will send you the access information for the BONUS webinar registration info and the  other bonuses. I will get that info out to you in the next 24-36 hours! That’s it!

Tonight’s “Expert Media Show” is going to be a fun one…I’m teaching on “Illustrating Children’s Books.” I’ll be sharing some cool ways to create stunning illustrations without hiring an illustrator! Here is what we’ll be covering:

• The Growing Children’s Market
• Why Illustrations Are the Weakest Link
• Using Photos for Illustrations
• Some Clever Illustration Tricks
• The Software I Use
• And Much More!

Hope you join us for this no-cost webinar tonight at 7pm! If you aren’t already registered for these awesome, free webinars, you can register HERE:

REGISTER HERE!

The replays for ALL the episodes of the Expert Media Show are also available for viewing on the site!

I’m sure you’ve heard it said, “A book is judged by its cover!” It’s true! And unfortunately, whether you realize it or not, it’s highly likely that YOUR book cover is costing you sales! LOTS of sales!

YES…EVEN your Kindle sales!

I understand why you use sub-standard covers for your books. After all, not everyone can afford to hire a graphic designer and shell out $1,500 for a great book cover design. I mean, seriously…you’re making a buck or two from your Kindle sales (hopefully) so how would that be cost-effective to get your cover professionally designed.

I get it…and that’s why I did something about that problem…something that will help you!

I just partnered together with two Kindle experts to show them (and you) how to increase book royalties by a factor of 2 or 3 (or even higher). You may not know this, but I was a book cover designer for 17 years with nearly 600 book cover designs to my name. Yes…I am one of those guys you would need to pay $1,500 to hire (if I would even do it).

Here is what one of the publishers I’ve worked with had to say about my cover designs:

“‘I’ve had the privilege of knowing and working with Tony Laidig since 2005. He is, by far, one of the best, if not the best, designer on the planet. He is brilliant at seeing what we don’t see and giving us exactly what we want!”

- David L. Hancock, Founder, Morgan James Publishing

Today I have some great news! It’s about how you can get the SAME result as if you had hired me, except that instead of paying $1,500, the investment is less than TEN BUCKS! You read correctly! We just released “Book Cover Genius” and it gives you access, not only to my cover design training, but also to one of my best-selling cover templates (and lots of other goodies) for just $9.90! You can get ALL the details below on this limited-time, incredible offer!

Get Book Cover Genius HERE!

Tonight on the Expert Media Show, my weekly, no-cost webinar series, I will be sharing “Recipe Profit Strategies.” In this webinar, we will look at:

• Why Recipes?
• Finding Usable Recipes
• Product Creation Strategies with Recipes
• Selling Opportunities for Recipes
• And much more!

And, BTW…I’m NOT just talking about food here! This is going to be fun!

Expert Media Show

At one time or another, you have likely heard the expression: “Possession is nine-tenths of the law.” It’s true! It essentially means that ownership is easier to maintain if one has possession of something. Then again, that IS the trick isn’t it?!

While this axiom primarily referred to property issues, the same holds true for content for your information products. One of the biggest stumbling blocks I see SO many struggling with is the lack of content. And if you want to create and sell ANY kind of information product (and you should), you need content! Kindle and print books, webinars, membership sites and more ALL need content. It’s obvious, right?

That’s one of the primary reasons I’ve been such a HUGE fan of Public Domain content. Not only is it quality, PROVEN content, but there is TONS of it!! Of course, you have to know WHERE to find it, don’t you?

You can’t find what you don’t know to look for…

I say that ALL the time because it’s true. How can you find and possess something if you don’t know it exists or where to find it? That’s where Public Domain Profit Centers comes in super handy! It reveals over 500 of the best websites for finding all types of content in the Public Domain. And this weekend, you can discover ALL the content you’ll ever need for less than the cost of dinner for two at a nice restaurant.

I’ve also thrown in a bunch of great bonuses and advanced training just to make sure you get WAY more than your money’s worth! It’s how I roll…grin. Get started this weekend by clicking the link below. Don’t wait too long though because this special offer ends Sunday!

http://publicdomainprofitcenters.com

Tonight on the Expert Media Show, my weekly, no-cost webinar series, I will be sharing “10 Proven Writing Models” you can use to write your first (or next) book (YES…one of them is Public Domain content…grin). You can EVEN use them to create nearly ANY type of Information Product as well. This is going to be a fun episode you will not want to miss!

You can register for the weekly series (if you haven’t already) HERE:

http://expertmediashow.com/register

It was the first day of the new millennium and he greeted it by walking away from a $20 an hour job to start his own business. He had never been in business for himself before and the endless possibilities were exhilarating and exciting. The man had planned well for his departure and began his new business with a few prime clients in place. With hard work and perseverance, he replaced his previous salary within two years. Then the unthinkable happened. Like the orchestrated detonation of a condemned building, his business collapsed in 2002 due to a major shift in his industry. The bottom fell out and there was nothing the man could do to stop it.

His income dropped by 80%, and in spite of 13 attempts to go back to a “real job”, every opportunity fell through. Relying on food stamps to feed his family, his house in active foreclosure, the man knew there had to be another way. In spite of the bleak outlook, he knew he had made the right choice to start his own business. With a renewed commitment to himself and his family to find the answer he was looking for, the man continued to push ahead with a dream of something more.

Slowly, he rebuilt his business, saved his house and got off food stamps. But in spite of all his hard work and effort, the answer the man searched for alluded him. A year later, when a stranger’s comment reminded him of something he had forgotten from ten years previous, a spark of curiosity captured the man’s imagination with an idea of possibility. How could he have so easily forgotten a “miracle” that had saved his family once before? With little outside help and a lot of hard work, the man ventured into a brand-new marketplace with a vision for the future and his first book in hand. That was five years ago and that man was me. The discovery (or rather, re-discovery, was the Public Domain.

In the past five years, Public Domain content has changed my life. Through the products I’ve created from Public Domain content, I’ve been able to generate a consistent six-figure income every year. The reason why that’s so amazing and such good news for you is that the copyright laws haven’t changed and Public Domain content is more accessible now than ever before. And so I have decided that, in honor of my 5-year anniversary in working with Public Domain content, I am going to teach a brand-new series that reveals the blueprints I’ve discovered and developed to create profit-pulling products from Public Domain content.

In “Public Domain Blueprint,” I am going to reveal the best strategies, the best blueprints for turning the proven content from the Public Domain into laser-focused, profit-producing products using every media type available: Books, Serials, Patents, Government, Images, Audio & Video. You might think that I’ve shared all my secrets about the Public Domain, but you would be wrong. In “Public Domain Blueprint”, however, they all come out. I’m holding nothing back.

If you’re ready for the next level of product creation (and you’d like to get in on the fun at an 85% discount), click the link below and get ready to discover the Public Domain like you’ve never seen it before. Because I’m going to tell you what works and what doesn’t. Click below!

Public Domain Blueprint

Over the past several years, I’ve explored pretty much every type of content available in the Public Domain, from books and magazines to patents, videos and more. In that time, I concluded that I had pretty much seen it all…that there were no new surprises available for me to discover. Recently, I discovered I was wrong.

I put together a two-page report that explains my discovery. Don’t let the small page count fool you…what I’m revealing in these two pages is HUGE! Find out for yourself!

DOWNLOAD THE REPORT HERE!